Jo Ch’ng Yu Rou
Content Specialist & SEO Writer-| - | Selangor, Malaysia | jochng.carrd.co
Professional Summary
Versatile content specialist with over a decade of experience across diverse industries. Adept
at crafting engaging content for various platforms, from academic papers to e-commerce
product descriptions. Skilled in technical writing, content localization, and marketing copy.
Combines scientific research background with creative storytelling to produce accurate,
compelling content that resonates with target audiences and drives engagement.
Skills
Technical: Content writing, copywriting, editing, proofreading, SEO, B2B marketing, technical
writing, keyword research, competitor analysis, audience segmentation, data analysis, graphic
design, project management
Software: Google Workspace, Canva, Adobe Photoshop, Microsoft Office
Language: English, Mandarin Chinese, Malay
Work History
Content Specialist & Consultant, Freelance
Jun 2014 – present
● Proofread and edited theses and academic papers for a variety of disciplines including
design, marketing, business, and hard sciences.
● Produced well-researched, in-depth interviews and articles about science, lifestyle,
health, and travel for diverse audiences.
● Created engaging and immersive ad, website, social media, and product copy.
Technical Writer & Marketing Editor, Sapiengraph
Jul 2024 – Jan 2025
● Created simplified, in-depth tutorials and breakdowns about SAAS providers
● Edited & fact-checked articles for clarity, accuracy, structure and better flow
● Automated free sales and marketing spreadsheets with Javascript.
● Wrote concise, attractive web and email marketing copy to promote services and
introduce features
● Created brand-aligned graphics for social media using Canva.
E-commerce Store Administrator, Mayim & Woody
Oct 2021 – Jun 2024
● Managed daily operations and logistics for 200+ children’s products.
● Designed and optimized graphics for product descriptions, storefront, and product
inserts.
● Translated 20+ product descriptions from Simplified Chinese to English.
Bilingual Content Localization Consultant, Polar Light
Nov 2019 – Jun 2021
● Translated and localized up to 18 chapters of Chinese media per week.
● Researched technical terms using Chinese and English databases for accuracy.
● Directed editorial and graphics teams to ensure high-quality localization.
Research And Teaching Assistant, Universiti Putra Malaysia
Jul 2014 – Dec 2019
● Conducted extensive research in genetics, microbiology, and cancer biology for two
research programs.
● Taught microbiology practicals for 5 semesters, grading up to 200 reports/week.
● Managed lab inventory, purchasing, and supplier coordination.
● Facilitated STEM outreach and marketing programs for secondary schools.
Education
B. Sc. (Honours) Microbiology, Universiti Putra Malaysia
2011 – 2013
Project Experience
Head Editor, Emerging Malaysian Writers 2018
● Spearheaded the crowdfunding, editing, publishing, launching, and marketing of 12
emerging writers.
Certifications
Introduction to Google SEO
Technical SEO training
Fundamentals of Marketing Concepts
Translation in Practice
Project 101x: Introduction to Project Management
University of California
Blue Array Academy
Nu Yew
Nanjing University
AdelaideX
Volunteer Work
Committee Member, Malaysian Writers Society -
● Managed sales and marketing for 200+ consignment books from 30 authors.
● Designed impactful social media and promotional materials for events.
● Moderated panel discussions and community engagement.
Publications
Isolation & Molecular Identification of a Siderophore Producing Bacterium and its
Antagonistic Effect against Fusarium oxysporum f. sp. cubense Tropical Race 4
Pertanika, Jan 2022
State VS Salmah
I Didn’t Break The Lamp: Historical Accounts of Imaginary Acquaintances, Jun 2019
Auntie Death
Little Basket: New Malaysian Writing, Oct 2018
