Jo Barril

A highly motivated individual with over 15 years experience in analytical and strategic roles. At the BBC, Disney, CNN and QVC, I have acquired extensive knowledge of the online retail and broadcasting industry by managing a wide range of international research projects for their online propositions. At Auto Trader I have been able to expand my expertise in the online classifieds market by leading brand measurement and online/TV campaign work. In my current role, have also been able to strengthen my skills by managing a team of international analysts, advising on website & campaign optimisation opportunities and contributing to the overall marketing and optimisation strategy for the QVC digital teams