Jitendra Kumar

JITENDRA KUMAR MOB: - - Email: -- Career Objective I want to be part of challenging environment that promotes team efforts and provide opportunity for value based growth as well as career advancement. Professional Experience Present Employer : SingleInterface (Smile Group). Designation : Campaign Manager Period : May 2019 to Till Date (6 months) Job responsibilities undertaken – SingleInterface Creating the Media Plan as per the Client’s Requirements. Preparing whole Account Structure including Ads & Keywords and its Implementation on the Interface. Sending the Reports on Paid Campaigns’ Performance with all the reporting matrics and Conversions. Managing the media Spend along with implemented authorized plans Optimize the Campaigns to keep a Track of the Performance as per the delivered Plan. Previous Employer : ARM Worldwide. Designation : Manager - Media Period : Dec 2018 to Apr 2019 (4 months) Job responsibilities undertaken – ARM Worlwide Track, optimize and report on Paid Campaigns performance covering the platforms like Search, Display, Facebook, Youtube & Linkedin. Analyze all online marketing channels & campaigns ensuring optimal ROI. Daily web analytics and conversion optimization. Ideas for new traffic generation Planning and prioritizing the team’s work Managing project work and ensuring all deadlines are met Establish and monitor performance benchmarks and media cost. Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders. Media Plan Creation & Implementation Develop Strategies to meet the Business goals. Previous Employer :Xcelserv Solutions Pvt. Ltd. Designation : Team Leader - PPC Period : August 2016 to Dec 2018 (2 years5 months) Job responsibilities undertaken – Xcelserv Solutions Campaign Implementation & Campaign Managementfor the Airlines & Hotel Domain with Text ads & Call Only (mobile) ads on Google Ads. Update the Campaigns with new ad groups, ads, keywords, negatives. Monitor the CC Pulse showing the waiting status of all the agents. Measure and report performance of all digital marketing campaigns against the KPIs. Identify trends & insights and optimize spend and performance based on the insights. Collaborate with internal teams to create landing pages and optimize user experience Excellent control on the following tasks –Keyword Research, Keyword Bidding, Ad copywriting, re-marketing, Match type strategies, Landing page testing, most recent AdWords features. Strong knowledge on Google Analytics data collection, reports and admin configurations Implement and QA media and analytics tags/pixels within tag management platform. Understanding of different tag types i.e. page level, event level, media tags etc. Hands on experience in implementing 3rd party scripts using Google Tag Manager Previous Employer : SMG Convonix (Publicis Group) Designation : Sr. Analyst Period : June 2012 to July 2016 (4 years 1 month) Job responsibilities undertaken – SMG Convonix Design digital media campaigns aligned with various business goals. Upload new ad groups, ads, keywords, negatives, sitelinks and placements. Traffic and update campaigns through Google Editor, Bing Editor Manage, review, and perform daily account responsibilities associated with Google AdWords & Facebook Ads - display/search/ carousel campaigns Perform keyword analysis, landing page analysis and account QA tasks. Check query reports for development of new keywords and Negatives. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics Run acquisition and remarketing campaigns with the ad budget allocated by the client Execute campaign structuring, targeting and monitor required KPIs. Produce and deliver scheduled (daily, weekly and monthly) performance reports to measure progress against all established KPIs, goals. Worked on App campaigns, RLSA, Display network campaigns Experience in Google analytics, Instagram Ads, Twitter Ads, Linked in Ads Client communication on weekly basis to sort out the issues (if any) & to be on the same page. Working knowledge of ad serving tools (e.g., DART, Marin&Atlas) Handle Search, Display and Remarketing Campaigns in Google Adwords& Bing Ads. Assist other team members with new project on-boarding and other analytics ad hoc request. Acquire insights in online marketing trends and keep strategies up-to-date. Monitor trademark infringement by other companies using paid search content and ad copy to maximize quality score. Delivering pacing alerts for the allocated budget of IOs on daily basis. Check Out the Paper IO docs and resolve the mismatched Budget Issue. Reporting, Analysis & Trafficking for IOs running on DSPs like TURN, DBM and Mediamath. Knowledge and skill set Google Ad words, Bing Adcenter, Google Analytics & Tag Manager. Programmatic Platforms like DBM, Turn, Mediamath, Trade Desk. Knowledge of RTB, SEO, Youtube and Facebook. Well versed with the working and concept of Media Planning, Awards and achievements ‘Performer of the Month’ for February and November 2013. ‘Star Performer for the Quarter’ 4 2013. ‘Search Analyst of the month’ for January and March 2014. ‘AOD Analyst of the month’ for June 2015. ‘Star Performer of the Month’ for Sept 2019. Certifications Google AdWords Certified Google Analytics Certified Educational Qualification B. Tech. -) in Computer Sc.& Engg. from Ch. Devilal Memorial Govt. Engg. College, Panniwala Mota, Sirsa (Kurukshetra University, Kurukshetra) with 67.6%. 10+2 from Rawal Convent School, Ballabgarh(C.B.S.E.) with 73.4% in 2006. Matriculation from B.N. Public School, Faridabad (C.B.S.E.) with 69.4% in 2004. Personal Details Father’s Name : Mr. Ramkumar Jangid Date of Birth : 15 Feb 1990 Gender : Male Nationality : Indian Marital Status : Married Languages Known : English, Hindi  Permanent Address : H. No. – 88, Parvatiya Colony – II, N.I.T. Faridabad,Haryana  Hobbies : Listening Music, Playing Carom, Net Surfing  Strengths : Optimistic, Team Player and eager to learn Place: ...……….... (Jitendra kumar) Date: ……………