Jim Kiszka

I’m an experienced marketing professional with nearly three decades of proven success in digital media strategy, brand development, paid media execution, and storytelling. I've led integrated marketing campaigns and managed significant paid media budgets for globally recognized brands like Pop-Tarts, Special K, and Eggo, demonstrating expertise in digital transformation, programmatic media buying, and consumer insights. As a seasoned speaker and panelist, I have shared my insights at prominent industry events including MediaPost OMMA, Programmatic I/O, and numerous academic engagements, always focused on innovative digital strategies that resonate with consumers.

Currently, I am the Founder and Creative Director of Michigan Cryptid Arcane (MCA), an original lore-based brand that connects Michigan's rich folklore with immersive storytelling, artifacts, and merchandise. My work with MCA showcases my passion for creativity, strategic brand building, and immersive audience experiences. This unique venture emphasizes my skills in content creation, narrative development, and community engagement.

I excel in positions requiring a combination of strategic planning, creative execution, and leadership, thriving in collaborative environments where bold ideas are encouraged and executed effectively. Whether it’s through refining brand narratives, optimizing paid media strategies, leading high-performance teams, or bringing imaginative concepts to life, I consistently deliver impactful results with enthusiasm and precision.