Jieyu Jiang

JIEYU JIANG jieyudesign.com -,- EDUCATION Imperial College London MSc in Global Innovation Design, Department of Mechanical Engineering Royal College of Art / Master of Art MA in Global Innovation Design, School of Design 07/2014 - 07/2016 London, UK 07/2014 - 07/2016 London, UK • Only 12 students around global are accepted • Received Japan Student Service Organization (JASSO) Scholarship from Japan Ministry of Education • Project (out of over 400 projects) selected by Innovation RCA as part of its entrepreneurship incubation initiative • Visiting Scholar at Pratt Institute in New York (Aug – Dec 2014) and Keio University in Tokyo (Apr – Aug 2015) • Exhibited at RCA WIP(working in progress) show 2015, Imperial Innovation Exhibition 2016 and RCA graduate 0show 2016 attracting over 40,000 vistors Zhejiang University BEng in Industrial Design, College of Computer Science 08/2010 - 06/2014 Hangzhou, China • 18 Industrial Design major courses, major GPA 4.0/4.0 • Ranked 6th (accumulative GPA, awards, publications, patents etc.) among 39,000 students across the university • Zhejiang University Scholarship 2012/2013, ranked 3rd out of 68 in industrial design major • Only undergraduate in College of Computer Science qualified for Research and Innovation Scholarship 2012 • 4 design patents, 6 national-wide design awards • Co-founder of 525 Design Studios, led by Prof. Chai Chunlei, Dean of Industrial Design. Managed 22 designers 0winning 9 world-wide design awards within 3 years • Co-founder of Peer Encounter Group, formed under the guidance of Prof. Zhu Li, Department of Psychology, to 0provide an environment for intensive interaction and peer support WORK EXPERIENCE Product Manager (UX specialist) 12/2016 - Present Tokyo, Japan Microsoft - Responsible for Office Lens Android (a portable scanner to digitalize work procedure) user research, user experience/ interfaces design and global release in 123 countries or areas within 33 languages: • Conducted UX research to get insights, converted all insights into actionable design solutions • Designed all the new UIs with material design principles and Android design guidelines applied • Defined the metrics to measure the success of new designs and moderated task-based usability tests and A/B testing of different prototypes. • Drove bug bash, managed engineering costs and provided design solutions to solve engineering problems. • Gathered user data to discover new opportunities and wrote telemetry report for design iterations. - Responsible for Office Lens visual promotion in China Android App Stores: • Tracked and analyzing data of 6 Android app stores for visual design iterations • Increased banner click rate by 17% within one month -- Coordinated with Microsoft Research Asia team to create platform-crossing UX flow to implement Office Lens 0services in newly-built enterprise platforms on WeChat China. Launched for 1.5 weeks and 50K users already Product Manager Intern 07/2015 - 09/2015 Tokyo, Japan Microsoft • Gathered KPI data of homepage of Docs.com and iterated homepage with results of A/B testing. • Researched on user landing experience of Docs.com to propose user flow to increase publishment rate. • Built designer page on Docs.com accounted for 40% website daily traffic during peak times Product Manager & Interaction Designer 03/2014 - 07/2014 Shanghai, China Lianlian Technology Inc. • Defined design processes and tools best for agile approach to mitigate implementation risks, creating detailed 0project road maps and plans • Personalised workout App Lianlian is available online since December 2014 and ranked 2nd place in China Apple 0store fitness category. Sold to Tencent in 2016 Product Manager & Interaction Designer 10/2012 - 04/2014 Hangzhou, China Hangzhou MiQ Network Technology Inc. • Analyzed and synthesized qualitative and quantitative data to distill meaningful findings • Collaborated with cross-functional teams to identify project objectives and plan user research activities PROJECT EXPERIENCE Researcher Environmental Health Group at The London School of Hygiene & Tropical Medicine Research Project, behavior change on work stress, 2016 / London, UK • Directed co-design workshops and developed detailed test plans, test scripts, conducting one-month user research 0on work space behavior with interviews, filming and space mapping • Defined goals and metrics for researching and testing multifaceted intranet environments Designer China Australia Millennial Project, Immigration banking service for Westpac, 2015 • Led design research and analyzed user case, MVP scenarios and persona • Wireframed service experience and designed final deliverables • Featured by Australian Financial Review, 2015 Sydney, Australia Group Leader DJI Developer Contest 2015,Drone applied to monitor corn fields , 2015 / Shenzhen,China • Defined project scope and created initial UX flow • Coordinated with DJI development department to deliver functional application • Finalist in DJI drone developer contest, 07/ 2015, Top 5 out of 620 submissions from China and USA Group Leader National Undergraduate Programs for Innovation and Entrepreneurship, AR Education System for aquarium, 2013 / Hangzhou, China • Primarily responsible for the overall project management, conducted field research and writing design report INTERNATIONAL AWARDS SKILLS / TOOLBOX International Design Award, Bronze medal, 04 / 2017, awarded in design museum LA, USA European Product Design Award, Silver medal, 03 / 2017, awarded in Brussels, Belgium Red Dot Award, 10/ 2013. Featured by 14 worldwide design magazines and websites in 6 languages Design: Adobe Creative Suite, Sketch, C4D Research: A/B, Card Sort, User Testing, Wireframing,Persona,Information Arch Prototype: Invision, Marvel, Wordpress Data analysis: SEO, Hotspots Analytics, Web Site Anaytics, Visual studio Programming: Html5, CSS, C, Processing IDEA (International Design Excellence Awards), Silver Award, 08/ 2013 ,Featured in BusinessWeek magazine and Fast Company magazine Lite-on Design Award, 07/2013, 10/3400 submissions FIAP(Fédération Internationale de l'Art Photographique) Blue Ribbon Award, 7th International Emirates Photography Competition 2012 FIAP Photographer award and FIAP Blue Ribbon Award, Youth International Photography Competition 2013 DESIGN PATENTS CN-S CN-S CN-S CN-S