Jiayi Zeng

Integrated Marketing Graduated from TOP 15 Business School in France (Montpellier Business School), majored in Marketing. I’m familiar with French culture and market. Now as a passionate production supervisor, I’m always excited to translate great ideas into exceptional execution. Besides, with more than two years experiences in Cross-Border Ecommerce industry, I have successfully planned and executed campaigns for European target customers during festivals. For further study, I attended Project Manager Professional courses. Equipped with knowledge of fundamental project management processes tools& methodologies and practical experience, I’m eager to embrace more challenges! Amy Zeng ABOUT ME TEL // - Birthday // 1993.1.7 Email // - Wechat // amyamyamyjiayi EDUCATION Marketing // Master Degree 2016.09 - 2018.04 Montpelier,France Montpellier Business School Main courses：Digital Marketing，Consumer Behaviour and Psychology，International Marketing. French Literature Bachelor // 2011.09 - 2015.06 Kunming,China Southwest Forestry University Main courses：French grammar，French business conversation，French literature、French culture. JOB EXPERIENCES Hubei Jingtian Network Technology Co., Ltd. (Alibaba Local Channel Partner) Operation Lecturer // 2023.5- Now Hubei ,China 1、Develop and deliver training courses on Alibaba.com operations 2、Provide guidance and support to students on how to set up and manage their stores 3、Keep up-to-date with the latest trends and developments in Alibaba International Station and the cross-border e-commerce industry. Hylink Digital Solutions Co., Ltd. Guangzhou Branch Production Supervisor // - Guangzhou ,China 1、Creative project management：1)Meeting and liaising with clients to discuss and identify their advertising project requirements. 2)Define project schedules, manage activities, and determine team priorities. 3) Regular-check all the details are up to client’s expectations, guarantee smooth communication between creatives and customers. 4)Ensure clear deadline and deliverables are outlined. 5)Handling budgets and managing projects costs. 2、Prepare all the materials needed for national and international advertisement awards, select outstanding integrated marketing campaigns, graphic design works and innovation marketing cases to attend competitions. Convert the newest creative conception and trends to our own creatives group. 3、Supplier management: 1) Maintain assigned cooperation relationships with suppliers and freelancers, negotiate with them about the executional details. 2)Help creatives deals with the copyright issues, avoiding plagiarism risk. 3)Sign contracts with suppliers and freelances. 4、Secure effective and efficient information flow though branches and the headquarter. Marketing Manager // 2018.10 - 2019.3 Guangzhou ,China Banggood Wholesale 1、Responsible for social media content strategy and execution of plans. Establish and maintain the voice for all social media initiatives, work with influencers to create and post multiple social media platform(Facebook ,Instagram, twitter ). 2、Plan and control budget. Efficiently manage the PR budget to develop cost-effective and Impact PR and communication projects. 3.Lead 7 persons group to achieve common goals . Digital Marketing Assistant // - Paris,France Association des Chinois à l'Étranger pour la Création d'Entreprise 1. In charge of the reception of visiting media, investors and officers. 2. Host Province Suzhou (French Division)entrepreneurial competition. 3. Research, study and analyze business models of competitive accelerations in Station F (eg. amazon entrepreneurial accelerations program , vende privee, usine, thales, ect.) 4. Create official pages on social media (Facebook, Wechat) Marketing Supervisor // - Wuhan,China Born Pretty Store 1. Responsible for creating and maintaining the process and mechanism for online marketing products. 2. Presenting and updating to communicate with European audience via media and platform. 3. Building relationship and business cooperation for company to enlarge brand popularity. 4. Periodical collecting the requirement from marketing team,aligning digital content with key marketing priorities. Language & Skills French // National French Test level 4 Fluent English // IELTS 6 Fluent SPSS // Microsoft office // Hobbies Film Traval Swing dance（Lindy hop、charleston） Experiences 2021.4 Attend PMP courses（Project Management Professional ） 2021.1 Estee Lauder Chinese New Year Campaign Digital QR Code Experience Project management 2020.12 Social Media Key Vision Design for 2022 The XXIV Olympic Winter Games Project management 2019.5 Attend stat-up meeting of "Create for Good Tencent " 2018.10 Attend Youtube Pulse Evens 2018, share exceptional marketing campaign with "Go Globe " companies. 2018.8 event. Participate in the preparation of new SNP product and brand ambassador release 2018.5 In charge of Born Pretty Nail Art revision program 2017.7 Host Province Suzhou (French Division)entrepreneurial competition. 2017.7 Attend Station F entrepreneurial training,