Ji Hyun Park

J I H Y U N P A R K SOCIAL MEDIA MARKETER- |-| LINKEDIN.COM/JHPARK1 EXPERIENCE PROFILE MEDIA ASSEMBLY As an experienced social media Paid Social Media Strategist marketer, I develop digital January 2019 to Present Clients: Chanel strategy and manage social Oversee paid social strategy, development, and execution across platforms Supervise and mentor account team in the day-to-day campaign delivery Maintain campaign financials and billing activity Work with platform partners to bring clients cost-efficiencies and first to market opportunities in the social space communities for brands. EDUCATION Social Media Account Manager NEW YORK UNIVERSITY College of Arts and Sciences September 2007 – May 2011 September 2017 to November 2018 B.A., Journalism and Sociology SLICE COMMUNICATIONS Led the Social practice on key accounts, directing strategy development, implementation, and performance analysis Managed team of Social Media Account Managers and Interns CERTIFICATION RONI HICKS & ASSOCIATES HOOTSUITE ACADEMY Social Media Strategist Advanced Social Advertising Certification March 2016 to July 2017 Increased agency’s client portfolio from 2 to 5 within the first year Launched and independently structured the agency’s social media department Built robust social media strategies that amplified new-home purchases as a direct result for new-home master planned community clients nationwide Generated 1,200 leads through social media in Q2 2017 SKILLS Community Management Copywriting PETCO Social Media Analytics Social Media Campaign Strategist Paid Social Media Advertising December 2014 – November 2015 Overhauled corporate social media strategies, creative elements and engagement best practices that resulted in 200% growth amongst target audience Achieved a 300% return on ad spend by restructuring the paid social media marketing strategy MSLGROUP Account Executive, Digital & Social May 2014 – October 2014 Clients: P&G Family Care / Bounty Oversaw communication between account, creative and external partner agencies within greater brand system to execute holistic programs for agency’s top CPG client – Proctor and Gamble Maximized growth in organic engagement by 95% through data-driven campaigns for the P&G Family Care brand Bounty M BOOTH & ASSOCIATES Digital Coordinator October 2012 – March 2014 Clients: American Express, Google Enterprise, The Edrington Group Planned and executed digital media campaigns and strategies for domestic and international brands spanning consumer, spirits, luxury and corporate sectors Analyzed data across American Express’s 30+ global markets to deliver key learnings and trends Hootsuite Sprout Social Sprinklr Buffer Simply Measured Prisma HTML Coding Adobe Creative Suite LANGUAGE Fluent in Korean INTERESTS Karate, NBA Basketball, Baking, Cooking, Star Wars, Harry Potter