JHUN LORENZ A. ASNA
WordPress Developer | Web Designer and Developer | Web Master | Website Consultant |
Automation and Tracking Specialist
Portfolio: https://jldigitalworks.com
Location: Tagum City, Davao del Norte, Philippines
PROFESSIONAL SUMMARY
Results driven WordPress Developer and Conversion Focused Website Consultant with over 5
years of experience delivering high performance websites and automation systems for
international clients across the US, UK, Canada, and the Philippines. Specialized in strategic
website architecture, performance optimization, CRM integration, and advanced tracking
implementation using GA4 and GTM.
CORE SKILLS
WordPress Development and Customization
Elementor Pro, Divi, Gutenberg, WPBakery, Beaver Builder, Avada Theme
WooCommerce Development, Crocoblock Plugins
Figma to WordPress Implementation
Responsive Web Design
Website Redesign and Optimization
Performance & Speed Optimization and Core Web Vitals
WordPress Security & Coding Standard
On Page SEO Structure
Google Analytics 4 and Google Tag Manager
UTM, Attribution and Conversion Tracking
Meta Pixel and Google Ads Tracking
CRM Integration and Funnel Setup
GoHighLevel Systems
AI Assisted Automation and Workflow Optimization
Prompt Engineering for Web Development
Website Maintenance, Web Hosting & Server management and Technical Support
TECHNICAL STACK
Frontend: HTML5, CSS3, JavaScript, jQuery, React
Backend: PHP, MySQL, Node, Basic Plugin Development (WP)
WordPress: Custom & Child Themes, Crocoblock, WooCommerce, Litespeed, Yoast, Rankmath
Analytics & Tracking : GA4, GTM, Search Console, Meta Pixel, Client & Server-Side Tracking
Automation & CRM: GoHighLevel, Zapier, Brevo, Acuity Scheduling, Airtable
AI Tools: ChatGPT, Claude, Gemini, Perplexity, Copilot, Lovable, Neuron Writer
Other Tools: Git & Github, VSCode, cPanel, Plesk, SSH, DNS, Trello, Figma, Canva, Photoshop
PROFESSIONAL EXPERIENCE
Independent Web Consultant
JL Digital Works
2025 to Present
Provide end to end website strategy and development for service based businesses and
ecommerce brands.
Plan conversion focused site architecture before development.
Build responsive WordPress websites optimized for speed and usability.
Improve Core Web Vitals and PageSpeed performance.
Integrate CRM systems and automation workflows when required.
Implement Google Analytics 4 and tracking frameworks when required.
Deliver ongoing maintenance and technical support.
Recent Project:
● ParaguayPathways - Advance Tracking Setup, Attribution and Conversion
● Landing ParaguayPathways - Funnels, Automations and GoHighLevel Setup
Remote WordPress Developer / Designer & Webmaster and Digital Marketing
James Christian Cosmetics
2024 to 2025 | New York & Miami
Redesigned and optimized multiple WordPress websites to improve user experience and
conversion flow.
Implemented SEO structure and performance improvements.
Increased organic traffic through SEO blog structure.
Managed email campaigns and scheduling integrations.
WordPress Designer and Developer
iVentureAssets Ltd
2022 to 2024 | Canada
Designed and developed custom WordPress and WooCommerce websites.
Built advanced custom post types and order systems.
Created a custom WordPress plugin for WooCommerce integration.
Improved UI structure and website performance.
Key Projects: Wizard’s Tower & Vampire Facelift
Freelance WordPress Developer
SEOBackOffice and ConvertedClick
2022 to 2023 | UK
Redesigned websites and migrated them to updated WordPress structures.
Fixed core web vitals and speed optimization
Updated content based on evolving business models.
Other Projects: BeSpoke Smile & PuzzlCrate
Full Stack WordPress Developer
BabiesMD and Wearemore
2020 to 2022 | Texas & California
Managed frontend, backend, and hosting environments.
Improved loading speed and implemented SEO optimizations.
Handled server level configurations and maintenance.
Supported branding assets and marketing materials
Web Developer
PixelPrint IT Consultancy
2019 to 2021 | Philippines
Developed responsive WordPress websites from UI mockups.
Implemented interactive features using HTML5, CSS3, and JavaScript.
Supported Shopify product setup and data entry tasks.
EDUCATION
System Technology Institute - Tagum
Information and Communication Technology
Mobile App and Web Development
2017 to 2019
Graduated with Recognition and Top 7 of the Batch
CERTIFICATIONS AND ACHIEVEMENTS
Code Festival Champion STI Tagum
1st Runner Up Codefest Cluster Level STI Gensan
Multiple Web Development Certifications from Pluralsight and Bitdegree
Track Awardee – ICT - Mobile App and Web Development at STI Tagum
KEY DIFFERENTIATOR
I build websites that are structured for clarity, optimized for performance, and capable of
integrating automation and tracking systems that support measurable business growth. My
approach combines technical execution with strategic thinking.
REFERENCES
Available upon request.
