Jesus Ribeiro De Araujo Neto

I am a strategic communication professional with over 10 years of experience leading corporate communication and marketing initiatives across Latin America. My background includes working both in-house and as a consultant for major companies in the healthcare, finance, and technology sectors — including Johnson & Johnson, iFood, Siemens, and ClearSale.

Over the years, I’ve developed and executed 360º PR strategies that connect brands with their audiences in meaningful, authentic ways. I specialize in editorial intelligence, media relations, stakeholder engagement, content creation, and executive positioning. From writing press releases, articles, and key message documents to managing spokesperson media trainings and planning thought leadership campaigns, I bring a strong mix of creativity and structure to every project.

My experience also includes leading influencer campaigns, branded content initiatives, and integrated communication plans — always grounded in data, narrative consistency, and alignment with business goals. I’m used to managing complex projects across multiple stakeholders, including digital influencers, journalists, physicians, patient associations, and C-level executives. Whether crafting communication strategies for therapeutic areas or supporting high-level corporate narratives, I thrive in fast-paced environments that demand clarity, adaptability, and strategic thinking.

I’ve had the opportunity to work both on the agency and client sides, which allows me to anticipate needs, manage expectations, and deliver high-quality results under pressure. My approach is collaborative and detail-oriented, with a strong focus on impact and long-term reputation building.

Passionate about purpose-driven communication, I believe storytelling can drive real transformation when it is aligned with brand values and cultural context. I’m always looking to contribute to projects that combine creativity, responsibility, and strategy — especially in areas that truly impact people’s lives, such as health and finance.