JESTHONY CAÑEDO
GENERAL VIRTUAL ASSISTANT
Resourceful and highly organized Virtual Assistant with 6+ years of
experience supporting business owners and marketing teams with
administrative operations, lead generation, email campaigns,
customer support, and content creation.
EDUCATION
Bachelor of Science in Business Administration,
Major in Marketing Management
University of Mindanao | 2010
Proficient in CRM platforms (Salesforce, Zoho, Pipedrive), marketing
tools (MailChimp, ActiveCampaign), and design software (Canva,
Photoshop, CorelDraw).
Adept
at
managing
calendars,
streamlining
workflows,
and
creating engaging content across digital platforms. A detail-
CORE COMPETENCIES
oriented problem-solver committed to delivering results with
excellence and integrity.
Calendar & Email Management
CRM & Lead Generation
Social Media Content Creation
Graphic Design & Video Editing
Email Marketing Automation
WORK EXPERIENCE
Data Entry & Reporting
Customer Service & Tech Support
AUGUST 2021 -FEBRUARY 2022
Process Documentation
Outsourced Doers
TECHNICAL SKILLS
CRM Tools: Salesforce, Zoho One,
Pipedrive
Marketing Tools: MailChimp,
ActiveCampaign
Design: Adobe Photoshop, CorelDraw,
Canva
Productivity: MS Office Suite, Google
Workspace, Calendly
Video Editing: Capcut, Movavi Video
Editor Plus
DIGITAL MARKETING ASSISTANT
Implemented a data-driven email marketing automation system, increasing
open rates by 50% and driving a 65% uplift in email-generated revenue yearover-year.
Created and curated engaging content for LinkedIn, Instagram, and Facebook,
increasing follower growth by 50% and improving brand awareness by 65% as
measured by Google Analytics tool.
Collaborated with sales teams to align marketing efforts and optimize data
usage.
Executed email promotions and campaigns, ensuring timely delivery and
engagement.
Coordinated monthly newsletters, enhancing brand communication with
clients.
Designed and monitored online ads through Google DoubleClick, improving ad
performance.
Communication: Zoom, Slack
PERSONAL ATTRIBUTES
Responsible • Respectful • Resourceful • SelfMotivated • Highly Organized • Team-Oriented
• Honest • Tech-Savvy • Adaptable
FEBRUARY 2021 - JULY 2021
Concentrix Davao
CUSTOMER CARE TECH-SUPPORT
Resolved device-related technical issues, raising customer satisfaction by 50%
Delivered prompt tech support and resolved network connectivity issues
Strengthened client retention through personalized service and issue
resolution
WORK EXPERIENCE
MARCH 2019 - JANUARY 2021
Teleperformance Davao
CUSTOMER CARE TECH-SUPPORT
Diagnosed and resolved a variety of hardware and software issues on multiple
mobile device models, including screen freezes, battery drain, connectivity
problems, mobile app subscriptions etc.
Performed software troubleshooting on various mobile phone models,
ensuring high-quality service and customer satisfaction.
EDUCATION
Bachelor of Science in Business Administration,
Major in Marketing Management
University of Mindanao | 2010
CORE COMPETENCIES
Provided exceptional customer service by effectively communicating with
customers regarding their device issues and repair status.
Communicated directly with customers to grasp their needs and establish
trust, resulting in a positive experience.
Resolved customer issues efficiently and effectively, ensuring customer
satisfaction and minimal disruption.
Communicated clearly and professionally with customers, providing updates on
repair status and explaining technical concepts in a user-friendly manner.
JULY 2017 - MARCH 2019
Calendar & Email Management
Gogochart (Mobile App Marketing Agency)
CRM & Lead Generation
LEAD GENERATION SPECIALIST
Social Media Content Creation
Graphic Design & Video Editing
Email Marketing Automation
Data Entry & Reporting
Customer Service & Tech Support
Process Documentation
TECHNICAL SKILLS
Developed a pipeline consisting of 1,000 qualified leads via email marketing
and LinkedIn Sales Navigator.
Various personalized email automations have been implemented for email
marketing campaigns, leading to a 50% increase in lead conversion rates.
Administered a lead database comprising contacts from different app
developer firms, ensuring the information was accurate and up-to-date.
Collaborated with sales and marketing teams to align lead generation efforts
with overall sales goals.
Analyzed lead generation data and made data-driven recommendations to
improve campaign performance.
CRM Tools: Salesforce, Zoho One,
Pipedrive
JULY 2014 - JULY 2017
Marketing Tools: MailChimp,
Sharesource Australia BPO
ActiveCampaign
Design: Adobe Photoshop, CorelDraw,
Canva
Productivity: MS Office Suite, Google
Workspace, Calendly
Video Editing: Capcut, Movavi Video
Editor Plus
Communication: Zoom, Slack
PERSONAL ATTRIBUTES
Responsible • Respectful • Resourceful • SelfMotivated • Highly Organized • Team-Oriented
• Honest • Tech-Savvy • Adaptable
DATA CAPTURE SPECIALIST
Precisely input and validated information from invoices and purchase orders
into a proprietary database.
Oversaw data files to guarantee precision and availability.
Created and managed data collection processes, enhancing both efficiency and
precision.
Implemented data quality audits and corrective measures to maintain data
integrity standards.
Employed optical character recognition software to retrieve information from
digitized documents.
Collaborated with cross-functional teams to streamline data collection
processes.
WORK EXPERIENCE
AUGUST 2010 - JUNE 2014
University of Mindanao (Main Campus)
HR DEVELOPMENT ASSISTANT
Supports the HR Director in the implementation, administration, and oversight
of the performance evaluation process for all Teaching and Non-Teaching staff
across the Main campus and its branches.
Assists the Human Resources Department by supplying all required
documentation for inclusion in the personnel files of every employee.
Engaged in close cooperation with all Department Heads, College
EDUCATION
Bachelor of Science in Business Administration,
Major in Marketing Management
University of Mindanao | 2010
CORE COMPETENCIES
Calendar & Email Management
CRM & Lead Generation
Social Media Content Creation
Graphic Design & Video Editing
Email Marketing Automation
Data Entry & Reporting
Customer Service & Tech Support
Process Documentation
TECHNICAL SKILLS
CRM Tools: Salesforce, Zoho One,
Pipedrive
Marketing Tools: MailChimp,
ActiveCampaign
Design: Adobe Photoshop, CorelDraw,
Canva
Productivity: MS Office Suite, Google
Workspace, Calendly
Video Editing: Capcut, Movavi Video
Editor Plus
Communication: Zoom, Slack
PERSONAL ATTRIBUTES
Responsible • Respectful • Resourceful • SelfMotivated • Highly Organized • Team-Oriented
• Honest • Tech-Savvy • Adaptable
Administrators, and Branch Directors in the execution, administration, and
supervision of the performance evaluation process for all Teaching and NonTeaching personnel throughout the Main campus and its branches.
Executes a quarterly performance review for educators based on student
assessments (ETS) every school year to evaluate the effectiveness of teaching.
Supports the HR Director in organizing a range of developmental training
programs for both Teaching and Non-Teaching personnel throughout the Main
campus and its branches.