Jessy Elliott

Southern West Virginia Lifestyle Project Calendar The following calendar represents the strategies and tactics that will be executed during the Healthy lifestyle competition. Account and research relations Objective: Use research data to execute a Healthy lifestyle competition in nine schools throughout Southern West Virginia. Strategy: Appoint ambassadors in the school and conduct a survey in the participating high schools. Tactic Detail Finalize Ambassadors finalize two ambassadors and their email addresses Oct. 28th Finalize Date finalize kick off date in all of the schools Oct.30th Survey Results Gather all physical and digital survey results Input responses from hard copy surveys into Qualtrics analyze survey results and finalize primary research chapter Oct. 30th Input Responses Analyze results Time Frame Oct. 30th Nov. 3rd Completed By Lainey and Tim Lainey and Tim Lainey and Tim Lainey and Tim Lainey and Tim Media relations Objective 1: Get media coverage for the competition, generate student and Strategy 1: Send a media advisory to selected media outlets, provide ambassadors with scripts for announcements, newsletter materials and Tactic Detail Ambassador script Media Advisory Create scripts for the ambassadors and daily announcements Press release for media outlets to cover SWVL week Send out media advisory Media Advisory Time Frame Oct. 27th Completed By Oct. 27th Jessy Elliott Nov. 2nd Jessy Elliott Jessy Elliott Southern West Virginia Lifestyle Project Event Planning Objective 2: To give the winners of the competition a healthy field day and various prizes for winning challenges. This will use the largest portion of our budget. Strategy 2: Provide materials to get the students excited about the event and Tactic Detail Event Planning Event Planning Finalize event plan. Determine catering needs, rentals, lighting and reserve equipment Order any excess prizes and other odds and ends for event such as extra shirts and SWVL merchandise Prepare and ship packets for student ambassadors and extension agents Finalize food, entertainment and rentals for event Event Planning Event Planning Event Planning Event Planning Organize list of "day-of" tasks for student ambassadors and extension agents Time Frame Oct. 23rd Oct. 27th Completed By Julia Julia Oct. 29th Julia Nov. 2nd Julia Nov. 11th Nov. 16th Julia Julia Objective 3: Host contest over social media and have students participate over Twitter and Instagram. Strategy 3: Create hashtags specifically for the competition and monitor participants over social media. Tactic HootSuite Social Media Social Media:Instagram Detail complete Hootsuite tutorial and get certification (temp) Come up with specific social media engagement contests and social media activities during rivalry week. Time Frame Oct 3rd-29th Pictures and videos of healthy choices and better alternatives. use engaging hashtags and corresponding posts with SWVL rivalry week. (#healthyselfie #SWVL) Dec. 3rd (duration of campaign) Oct. 29th Completed By Jessy Elliott and Eric Engle Jessy Elliottand Eric Engle Jessy Elliott and Eric Engle Southern West Virginia Lifestyle Project Community Relations: Objective 4: Engage the community and get more restaurants to put SWVL stickers on their menu. Strategy 4: Contact local restaurants and introduce SWVL, produce newsletter material to incorporate into a community or church newsletter. Tactic Detail Newsletter Materials Create the community and student newsletter Provide SWVL stickers and other community materials. Timefram e Oct. 27th Nov. 2nd Completed By Jessy Elliott Seth Creative Relations: Objective 5: Have posters and banners in the schools to get students excited for the upcoming competition and get the Strategy 5: Produce the material then have it sent to be printed and sent to schools. Tactic Detail Print Ad Infographic design print ad campaign make infographics with facts on healthy substitutes Timefram e Nov. 5th Nov. 5th Completed By Jessy Elliott Sam