Jessica Verge

JESSICA VERGE COMMUNICATIONS & MARKETING PROFESSIONAL CONTACT- PROFESSIONAL EXPERIENCE COMMUNICATIONS & MARKETING COORDINATOR The Student Association at Durham College & UOIT | Oct 2014 - Present - • Responsible for reaching and engaging with the membership base of more than 20,000 college and university students through the development and execution of diverse and progressive communications and marketing efforts. • Consolidated numerous social media accounts to drive student traffic toward a single source on each social media channel, more than doubling Facebook followers and consistently increasing followers on Twitter and Instagram. • Initiated and coordinated the design and launch of an updated website to improve visual appeal and ease of use in a responsive Wordpress platform. • Collaborated within a creative team to increase the use of brief, eye-catching videos as a significant marketing tool on our digital channels. • Hiring and managing a street team comprised of student staff; developing promotional efforts for the street team to generate awareness of events and services among membership. linkedin.com/in/jessicaverge SKILLS • Writing & editing • Social media • Media relations • Research • Website management • Microsoft Office Suite • Photoshop & InDesign • Canadian Press Style EDUCATION BACHELOR OF ARTS (HONOURS), COMMUNICATIONS University of Ontario Institute of Technology | 2012 COMMUNICATIONS OFFICER Lakeridge Health | Sept 2012 - Oct 2014 • Developed and wrote a variety of internal and external communications and marketing materials for print and digital with the aim of staff engagement and promotion of hospital programs. • Took the lead on the daily maintenance of the newly redesigned Lakeridge Health website using a unique content management system and acted as the primary contact between the web developers and the communications team. • Planned and executed events, such as an open house for the hospital’s stateof-the-art education and simulation facility, which drew hundreds of health professionals and community members. PRINT JOURNALISM DIPLOMA Durham College | 2004 CERTIFICATIONS SOCIAL MEDIA MARKETING CERTIFICATE UOIT Management Development Centre | 2015 TV WRITING & PRODUCING POST-GRADUATE CERTIFICATE Humber College | 2009 WRITER/EDITOR The Oshawa Express | Jun 2006 - Jul 2008 • Developed timely, thought-provoking stories for this community newspaper that reaches more than 35,000 readers and was promoted to editor after one year on staff. • Supervised a team of three staff writers and freelance contributors to ensure deadlines were met and quality copy was produced. • Balanced writing with editing, photography, photo editing and page design. Wrote, designed and produced promotional material for local community events. AWARDS Association of College Unions International 2016 “Steal This Idea” Marketing & Promotions Competition: • 1st place & 3rd place - Video/ Animations • 3rd place - Multi-Page Publication