Jessica McAlexander
Meadows of Dan, VA
https://jessicamcalexander.wixsite.com/jessicamcalexander | https://www.linkedin.com/in/jessica-mcalexander264a- |-
Professional Summary
Dynamic Instructional Designer with 20+ years of experience in education, digital content creation, and
multimedia-rich learning solutions. Expert in developing engaging, interactive training for sales enablement and
technical audiences. Proven ability to integrate visual storytelling, instructional strategy, and emerging
technologies to drive learner engagement and organizational success. Collaborative, innovative, and committed to
continuous improvement.
Core Competencies
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Instructional Design (ADDIE, SAM, Bloom’s Taxonomy)
eLearning Development (Articulate 360, Storyline, Rise, Adobe Captivate)
Multimedia Production (Camtasia, Canva, Movavi, Animaker, Elai, Murf, Synthesia)
Learning Management Systems (MindTickle, Canvas, Moodle)
Curriculum, Learning, & Content Development
Learning Outcomes (Summative & Formative Assessment)
SCORM Compliance & Interactive Simulations
Project Management (Agile, Monday.com, SharePoint)
Stakeholder Collaboration & Communication
UI/UX Design Principles
Copywriting, Editing, Presentation, and Brand Voice Consistency
Professional Experience
Content Developer (Multimedia and Visual Strategist) – Remote
SonicWall | 06/2022 – 08/2025
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Worked remotely to design and develop eLearning courseware, on-demand training, and certification
programs for cybersecurity sales enablement, using Articulate 360, Camtasia, and Canva.
Produced multimedia assets: videos, animations, graphics, and interactive content, enhancing user experience
and engagement.
Integrated visual storytelling with brand identity, resulting in increased learner engagement and satisfaction.
Designed formative and summative assessments to gauge learners' understanding.
Applied Agile and ADDIE methodologies to maximize project efficiency and adaptability.
Led cross-functional collaboration with SMEs, stakeholders, and marketing teams to ensure cohesive
messaging and instructional alignment.
Managed digital asset libraries, version control, and ensured SCORM compliance for all deliverables.
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Recognized as the go-to expert for multimedia tools and technology troubleshooting.
Presented reports and strategic insights to leadership, supporting continuous improvement.
Teacher – In-Person & Remote
Danville Public Schools, VA | 07/2018 – 06/2022
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Developed and delivered curriculum using Canvas LMS, Google Suite, and PowerSchool, ensuring alignment
with state standards.
Led technology integration and provided support for digital learning tools.
Taught and motivated diverse student groups, adapting instructional methods to individual needs.
Managed grading, progress reports, and student records using automated systems.
Teacher
Virginia Tech via Reynolds Homestead, VA | 07/2016 – 09/2021
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Designed and delivered adult education programs, leveraging pedagogical best practices and digital tools.
Collaborated with administrators and adult learners to achieve educational objectives.
Teacher
Henry County Public Schools, VA | 07/2005 – 05/2018
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Created and implemented curriculum, coordinated student projects, and integrated multimedia into
instruction.
Produced educational videos and managed classroom technology.
Taught and motivated diverse student groups, adapting instructional methods to individual needs.
Managed grading, progress reports, and student records using automated systems.
Education
Bachelor of Science in Graphic Design
Radford University
Certifications
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TechSmith Camtasia 2022 Explorer
TechSmith Camtasia 2022 Voyager
Awards
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Spot Awards for Excellence in Performance (2022, 2023, 2024)
Technical Skills
Articulate 360 | Articulate 0Storyline | Articulate RISE | Adobe Captivate | Camtasia | Canva | Movavi | Animaker
| Elai | Murf | Synthesia | MindTickle | Canvas LMS | Moodle | SCORM | Microsoft Office 365 | Google Suite |
CSS | Figma | Monday.com | Microsoft SharePoint | Gamma |