Jessica A. Guzik
Berlin, Germany⎮ - ⎮- www.jessicaguzik.co
EXPERIENCE
Content Strategist ⎮ Freelance⎮ November 2016-Present
• Works with eCommerce and SMB clients to develop content strategies and marketing campaigns
• Writes and edits videos, web page copy, marketing emails, Medium stories, and blog posts
• Liaises with other freelance content creators and social media teams to optimize content for SEO
• Suggests KPIs and regularly communicates content performance
Founder ⎮ Curated Table (http://www.curatedtable.com) ⎮ March 2012-March 2017
• Working with clients like WeWork and Vornado Realty Trust, brainstormed, organized, and hosted event
series among digital influencers to build brand and generate content
• Leveraged Instagram, Twitter, and Facebook to cultivate relationships with local influencers
• Advised clients on social media and content strategy and solicited content contributions from guests
Manager, Strategic Partnerships and Events ⎮Economic Innovation Group ⎮ November 2015-November 2016
• Negotiated partnerships and organized events to put EIG research on entrepreneurship and the economy
in front of a national audience of policymakers, economists, and entrepreneurs
• Secured content partnership with The Daily Beast and hustled to reserve iconic event venue in
Philadelphia in order to raise EIG brand visibility during the Democratic National Convention
Associate Director, Member Development ⎮ National Journal Membership ⎮ March 2015-October 2015
• Sold membership-based access to a suite of content and courses to communications professionals
• Achieved highest conversion rate on team: Closed 17% of qualified prospects within first 4 months in
role and booked $77,000 in new revenue within first 5 months in role
Associate Director, Strategic Content ⎮ National Journal Membership ⎮ October 2012-March 2015
• Led the Presentation Center, a members-only content resource of articles, infographics, data
visualizations, and slides analyzing U.S. policy developments
• Hired and managed a team of four fellows to staff the Presentation Center
• Interviewed members, account managers, and sales team to understand member content needs
• Developed production calendar and managed team of four to create, edit, and market new content daily
• Identified metrics for goal-setting and implemented process to communicate KPIs to leadership
• Amplified content retweeted by influencers like CNN’s Fareed Zakaria and U.S. Congressmen
• Produced webinars: Wrote webinar scripts, designed webinar presentations, and hosted webinars
• Used MailChimp to market content and improved engagement through A/B testing
• Presentation Center profiled in Harvard’s Nieman Lab as a chief value-driver of membership
Law Clerk to the Hon. William C. Carpenter, Jr.⎮ Superior Court of Delaware ⎮-
• Researched, drafted, and edited court opinions on behalf of judge to clarify complex legal issues
EDUCATION
Washington and Lee School of Law ⎮ Lexington, VA ⎮ Juris Doctor ⎮ May 2011
GPA: 3.466
Leadership: Chair of the Moot Court Executive Board
Awards: Recipient of the A. H. McLeod-Ross Malone Advocacy Award
Admitted: Delaware State Bar
University of Notre Dame ⎮ Notre Dame, IN ⎮ B.A., cum laude, Classics ⎮ May 2007
GPA: 3.7 (Dean’s List)
Athletics: Four-year Varsity Letter Winner, Women's Varsity Rowing Team -)
