Jessica Eddowes

ㅡ About Jessica Fontana-Eddowes STRATEGIC DIGITAL & AI TRANSFORMATION LEADER Austin Texas Metro | Kingsland, TX--Forte Agency Named Among Best SEO companies by Neil Patel 2024/2025 ㅡ Summary 25+ Years in Digital Strategy, Franchise Growth, Martech Systems, and AI Innovation With 25+ years in digital strategy, martech systems, and franchise growth, I’ve helped brands evolve through every wave of digital—from early eCommerce to the current AI transformation. As the author of AI Wrecking Ball, I translate complex technologies like GPTs, automation, and GenAI into practical systems that scale—whether inside global franchises, DTC brands, or internal creative agencies. My background spans building and leading (internal/external) teams, developing GTM strategies, launching and scaling media campaigns, and advising leadership teams on how to integrate AI without compromising clarity, creativity, or control. I'm equal parts strategist, analyst, builder, and operator—known for making complex systems feel intuitive and actionable. ㅡ Skills CORE COMPETENCIES​ AI Strategy & GPT Deployment • Digital Transformation • Franchise Marketing • GTM Strategy • Martech & Data Systems • Internal Agency Leadership • Paid Media • SEO/SEM • eCommerce Growth • Presales & Client Enablement • NLP & Automation • Campaign Attribution • Brand Storytelling • Public Speaker • Fractional CMO • Franchise Operations Consultant TECHNICAL SKILLS Google Ads • Facebook Ads • TikTok Ads • Pinterest Ads • MNTN Ads • Simpli.fy Certified • Call Tracking Metrics • Zoho • Google Analytics • Data/Looker Studio • Salesforce • Pipedrive • Yotpo • CJ.com • MeetSoci • WordPress • WooCommerce • Domain Management • Domain Hosting • Call Center Management • AI Prompt Engineering • Custom GPTs • MLOps Concepts • Airtable • QuickBooks • Microsoft Office/Google Suite • ClickUp • Go High Level • Zapier/Pabbly • Klaviyo ㅡ Experience CEO & Founder | Revel8ion Media / Forte Agency​ Salt Lake City, UT / Remote | 2014 – Present ●​ Spearheaded digital strategy and media execution for health, tech, and entertainment clients; produced national campaigns and original content. ●​ Co-wrote, directed, and performed in the independent film Seeds of Grace; oversaw all production, legal, and marketing aspects. ●​ Built scalable revenue models for branded content and performance-driven advertising. ●​ Produced cross-channel assets including video, digital ads, music videos, and commercials. ●​ Advised enterprise clients on AI strategy and GPT integration; led presales scoping and solution positioning for early-stage and high-growth teams. Vice President of Digital & eCommerce/Fractional CMO | Lice Clinics of America​ Murray, UT / Remote / 0-50% Travel | 2016 – 2025 ●​ Engineered and scaled an internal digital agency supporting 55%+ of 200+ franchise clinics. ●​ Directed digital strategy: SEO, SEM, analytics, email, and social for corporate and franchise. ●​ Built and trained digital marketing systems used across global locations; led KPI/data committee. ●​ Launched network-wide call tracking and attribution platform; improved campaign ROI by 80%. ●​ Forecasted national franchise sales within a 3% accuracy margin. Vice President of Digital | ArtNaturals.com​ Gardena, CA/Remote - 50% Travel | 2020 – 2021 ●​ Elevated site performance via conversion-optimized UX, loyalty programs, and SEO overhaul. ●​ Drove multi-platform digital media buying across Google, Facebook, Snapchat, TikTok, and more. ●​ Scaled email revenue from 5% to 20% of topline through lifecycle and promo automation. Vice President, Business Development | Axon Media Group​ Denver, CO | 2003 – 2013 ●​ Built CPA/CPL network division with over 1500 offers; managed $450K+/mo in media sales/affiliate performance with clients globally. ●​ Led revenue forecasting, P&L modeling, contracts, and sales operations. ●​ Managed international engineering and client operations teams in India and Russia. Earlier Roles: ●​ ●​ ●​ ●​ ㅡ Education Director, Ad Ops | FMiTV - LMiV, Ad Ops / Training / Support - Traffic Manager | NBCi / XOOM / Snap.com - Admin/Marketing Assistant | Radio-Active Net-Works - 1998 Creighton University - Gen Studies: Psychology, Theology, Chemistry, Calculus, Astronomy -) ​ Sierra College – Communications & Human Development (1999)​ LearnIt San Francisco – Basic HTML, Photoshop, Microsoft Access -)​ Los Angeles Valley College – Business/Commerce (2003)​ Ongoing AI Coursework – Coursera, OpenAI Dev Workshops, Maven ㅡ Awards AUTHORSHIP​ AI Wrecking Ball (2024) – A strategic guidebook for marketers and business leaders navigating disruption in the AI era. Published on Amazon, it became a bestseller in seven categories and is used in training programs for digital teams and executives. Forte Agency Named Among Best SEO Companies by Neil Patel 2024/2025