Jesse Vargas

Having worked in the industry for 5 years as a Multimedia Producer at ABS-CBN Corporation (The most extensive TV Network in the Philippines), almost a year as a Marketing Director at BSEI, and 1 year as Digital Marketing Manager at Vivamax allowed me to expand my knowledge in the digital media industry, strong media, and digital marketing. I am also a skilled Content Producer, Digital Marketing, and Social Media Marketing and Strategy. I have a good background in TV and Multimedia as well as my education.

I can create digital ads and monitor a wide variety of Digital Marketing Campaigns. I can plan and executes all web, email, social media, and display advertising campaigns. Designs build and maintain our social media presence. Measures and reports the performance of all digital marketing campaigns and assesses against goals. Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, execute, and measures experiments and conversion tests. Collaborates with agencies and other vendor partners, Endorsers, Influencers, and internal teams to create landing pages and optimize the user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Aiding additional digital marketing efforts.

• Set digital marketing strategies using all necessary tools (e.g. website, emails, and social media)

• Ensuring the design and layouts of multimedia are optimized, user and mobile-friendly. Proofreading key messaging in and out of email templates and sending graphics requests to designers.

• Research products, services, and current strategies to identify new opportunities

• Analyze web traffic metrics and suggest solutions to boost web presence

• Tracking and analyzing campaign results, monitoring google analytics, Facebook analytics, marketing, and sales performance metrics to forecast trends

• Build strong clients relationships through social media interaction

• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns