Jerry Mackenzie

JERRY MACKENZIE- OBJECTIVE Content Writer with over 4 years of experience creating SEO-optimized content across various industries, with a strong focus on technology, B2B, SaaS, and digital marketing. Skilled in conducting thorough research, implementing user-friendly formatting, strategic internal linking, and collaborating with cross-functional teams to deliver high-quality, engaging content that drives traffic, enhances brand visibility, and exceeds client expectations. PROFESSIONAL EXPERIENCE Technology Journalist, Techopedia (March 2024 - Present) ● ● ● ● ● Write in-depth articles, comparisons, and features covering the latest developments in the technology industry Optimize articles for search engine visibility and social media sharing Analyze and interpret complex technical information to create engaging, accessible content for a wide audience Conduct thorough research using reliable sources, industry reports, and data to ensure accurate and up-to-date reporting Collaborate with the editorial team to develop story ideas, pitch articles, and ensure high-quality, engaging content Freelance Technology Writer, U Green (October 2021 – January 2024) ● ● ● ● ● Research and write informative reviews covering the latest consumer technology products, services, and industry trends Analyze key hardware components, benchmark performance metrics, evaluate build construction/materials, and test real-world usage in multiple scenarios Convey complex technical capabilities, specifications, and evaluation details into engaging, reader-friendly reviews Create engaging mixed media content including photos, videos, and infographics Optimize content for search engine visibility and work closely with editors to constantly improve review quality and value Freelance SaaS Content Writer, Cloudex (September 2022 - August 2023) • Researched industry trends and topics to write blog articles and website content • Conducted keyword research and on-page optimization for SEO • Wrote compelling product descriptions, value proposition statements, and landing pages • Produced white papers, ebooks, and guides around SaaS topics like cloud computing, analytics, and AI • Created personalized email campaigns and newsletters for lead generation • Collaborated with marketing teams to produce content aligned with buyer personas and campaigns News Writer, MovieWeb (November 2022 - November 2023) • Collaborated with a dynamic team to deliver breaking news stories and in-depth features • Demonstrated strong research and fact-checking skills to ensure reporting accuracy • Maintained awareness of industry trends and developments • Gained valuable experience in image editing, enhancing visual content to complement written articles • Consistently met deadlines and adapted to fast-paced news cycles Content Writer and Copywriter, Livingston Research (2020 - 2022) • Composed original content for various publications, seeking approval from supervisors, editors, or publishers • Ghostwrote articles for clients and agencies, incorporating relevant SEO terms and interlinking • Managed competing deadlines efficiently KEY SKILLS • SEO Content Creation • Technical Writing • Copywriting • Research & Fact-Checking • Editing & Proofreading • Content Optimization • Scriptwriting • Persuasive Writing • Business Writing EDUCATION BA in English Language & Literature, Daystar University (2020) CompTIA Security+ certification PORTFOLIO https://medium.com/@jerrymakenzie PROJECTS Product Review: Apple's Unleashed Event • Reviewed products unveiled at Apple's October 2021 event, dubbed 'Unleashed' • Article link: https://blog.ugreen.com/unleashed-apples-october-event-all-wrapped-up/ Product Review: Thunderbolt 4 • Reviewed Thunderbolt hardware interface on MacBook Pro • Article link: https://blog.ugreen.com/thunderbolt-4-everything-you-need-to-know/