Jerry Ajah

JERRY AJAH ______________________________________________________________________________ PROFESSIONAL SUMMARY Strategic Sales Leader with 12+ years of experience as a Market Development and Sales Manager for multinational firms. I specialize in resourceful self-improvement, quickly adopting new market strategies and sales tools. My core competency is translating product peculiarities into compelling customer solutions by precisely identifying the target audience and deploying an adaptive sales approach. This proven methodology consistently drives increased sales, market expansion, and exceptional customer retention and turnover. ______________________________________________________________________________ SKILLS • Sales Expertise: Lead Generation (Apollo.io, Lemlist), Email Marketing, telemarketing and cold calling. • Technical Skills: Tech sales (Salesforce, HubSpot CRM, Microsoft Dynamics 365, Zoho CRM, Pipedrive, Fresh Sales). • Appointment Setting / Scheduling Skills: Calendly, Picktime, Acuity, Simply Book.Me etc. • Communication Tools: Google Drive, Slack, Team, Intercom, HubSpot, Freshdesk, Zendesk. • Soft Skills: Easy adaptation, Analytical and creative strategist, Efficiency in task delivery team collaborator etc. ______________________________________________________________________________ Value Proposition: My core strength lies in rapidly learning new market strategies and sales tools, enabling me to immediately identify the target audience and adapt a personalized approach. This ensures effective solution communication, consistent leads acquisition, and sustained long-term relationships for overall business growth. I am adaptable, efficient, and a proven collaborator ready to execute complex tasks. ______________________________________________________________________________ EXPERIENCES: Sales Development Representative 01/10/2024 till Present. Maxeph Enterprises Nigeria • Drove strategic business expansion by executing partner and retailer acquisition plans, resulting in a 52% growth in the customer base within one year and significantly improving product accessibility. • Consistently exceeded daily and monthly sales goals by establishing a defined and prioritized outreach plan, achieving a minimum of 5% month-over-month sales increment. • Analyzed and evaluated sales performance trends periodically, leading to the refinement and re-strategizing of outreach efforts that resulted in a sustainable 15% increase in qualified lead acquisition. • Implemented a verified lead nurturing model that boosted customer satisfaction and support, leading to a 60% increase in customer retention and intent to recommend within 12 months. • Ensured full sales compliance by adhering to legal and ethical best practices, eliminating identity theft and privacy infringement cases (0%) while supporting immediate and long-term sales objectives. Market Development Manager 02/10/2019 – 30/09/2024 Airtel Telecommunication Nigeria • Drove comprehensive market penetration by successfully acquiring 100% of target retail partners at strategic exit locations, consistently leveraging profit story discussions during partner visits to maximize product utilization and eliminate revenue leakage. • Spearheaded a high-performing team of 27 Know-Your-Customer (KYC) Agents to significantly boost the Company's Gross Add share, achieving and sustaining a 100% increase in monthly revenue (from #2M to #4M) over a four-year tenure. • Developed and executed cost-effective merchandising and promotional strategies that established the brand as a top-of-mind consumer choice, resulting in a 48% increase in both customer base and Share of Gross Add over the three main competitors. • Managed and led compliance training efforts for the sales and operations team, instilling best practices that ensured zero infringement on customer privacy rights, resulting in a 0% case record upon exit. Sales Development Executive: 02/02/2016 – 03/09/2019 Mabro Engineering Limited • Established and nurtured strategic relationships with 68% of key industry intermediaries/channel partners across surrounding regions, directly resulting in a 50% increase in referral-driven qualified leads. • Optimized communication and outreach channels, increasing the qualified leads database by 34% and shortening the lead-to-opportunity cycle. • Collaborated cross-functionally with Sales and Fulfillment teams to address specific customer order preferences, contributing to a 20% overall increase in the customer base through superior service satisfaction. • Expanded strategic retail partner base by 20% through targeted outreach, account profiling, and initial qualification of new partnership opportunities. • Implemented a highly cost-effective product publicity strategy that reduced marketing expenses by 50% while maintaining a high volume of inbound inquiries and lead flow. • Mentored six junior team members by setting clear, goal-oriented sales plans, leading to a consistent 15% year-over-year sales contribution increase for the team over a two-year period. Market Impact Team Leader: 02/09/2012 – 31/01/2016 Airtel Telecommunications Nigeria. • Spearheaded the recruitment and strategic onboarding of 50+ new channel retailers in key territories, delivering product knowledge training that resulted in a 25% quarter-over-quarter increase in partner sales velocity (Average Sales Cycle Time reduction). • Developed and executed comprehensive product education programs for 90% of the active retailer base, leading to a 15% rise in Average Order Value (AOV) and maximizing the effectiveness of promotional campaigns. • Directed market-wide merchandising strategies across all retail points of sale (POS), successfully elevating brand visibility and achieving a 95% compliance rate on core product display standards (e.g., "Eye Level in Buy Level"). • Ensured optimal product availability across the territory, reducing Out-of-Stock (OOS) incidents by 700% and directly contributing to a #1.2million increase in localized monthly revenue. • Implemented a streamlined trade complaint management process, personally resolving or escalating 90% of critical retailer and customer issues and achieving a 98% closure rate within 48 hours, significantly improving the Channel Partner Satisfaction Score (CPSS). • Fostered critical cross-functional alignment with Supply Chain and Product teams to drive systemic improvements, which decreased recurring customer-reported defects by 18%. • Established a real-time competitive intelligence framework, consistently providing executive leadership with actionable insights on competitor pricing, promotions, and market share shifts, informing two major Go-To-Market (GTM) adjustments. • Organized and led quarterly business review (QBR) sessions with top-tier partners to jointly analyze market performance, identify new growth avenues, and secure commitments that resulted in a 30% lift in Quote-to-Order Ratio for targeted new business opportunities. _____________________________________________________________________________ EDUCATION: • Bachelor of Science (B.Sc.) in Economics Enugu state University of Science and Technology 2012. ______________________________________________________________________________ TRAINING/CERTIFICATIONS: • IT SUPPORT Digital Witch Academy |2025.