Jerome Alvarado
Direct Response Copywriter
Gen. Trias Cavite, Philippines
SKILLS
Strategic, conversion-focused copywriter with a strong grasp of persuasive
psychology, direct response principles, and brand-aligned messaging.
Specializing in email marketing, sales pages, landing pages, and ad copy for
online education, ecommerce, SaaS, and service-based businesses.
EXPERIENCE
Think Orion - Direct Response Copywriter
Jan 2024 – Dec 2024
● Developed messaging guides for various educational brands, helping
crystallize value propositions, hooks, and positioning.
● Compiled in-depth brand and competitor research to inform messaging
strategy and creative direction.
● Wrote conversion-driven ad copy for Facebook and other platforms.
● Designed and implemented email marketing flows (abandoned cart,
welcome series, and more).
Funnel Geek Pro - Direct Response Copywriter (Freelance)
April 2021 - Present
● Wrote sales pages for online courses and coaching programs (credit
repair, home health care, real estate).
● Designed and executed email sequences (abandoned cart, lead
nurture).
● Collaborated on offer creation, positioning, and optimization.
10X Ventures - Direct Response Copywriter
Nov 2021 – Sep 2022
● Wrote conversion-focused ad copy for Facebook and Twitter.
● Developed website copy for SaaS products and lead magnets
(eBooks).
● Produced microcopy, email sequences, and SEO content.
Lightspeed VT - Direct Response Copywriter
Sep 2021 – Feb 2023
● Created sales page copy for online course creators in real estate,
investing, and personal development.
● Built a reusable copy framework for waitlist landing pages.
● Planned and wrote automated email sequences (abandoned cart,
booking sequences, etc.).
EDUCATION
De La Salle University, Dasmarinas - Bachelor of Science in Business
Administration
Certifications
10X Emails, Copyhackers
10X Landing Pages, Copyhackers
Content Marketing, HubSpot Academy
Email Marketing, HubSpot Academy
Klaviyo Product Certificate, Klaviyo
