JEROME DIAZ
Amazon PPC Specialist
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LinkedIn
Philippines, Sorsogon City
ABOUT ME
I am an accomplished Amazon PPC Specialist with over seven years of experience, adept at driving sales growth and
maximizing ROI through strategic pay-per-click advertising. My extensive hands-on expertise in managing Amazon
advertising campaigns has equipped me with a deep understanding of the platform's nuances and a proven ability to
enhance product visibility and performance.
WORK EXPERIENCE
Amazon PPC Manager
Ares Projects | United Kingdom
Apr 2023 - Jun 2024
As part of my role, I am committed to delivering exceptional results through comprehensive Amazon PPC management. This
involves:
Auditing and Identifying Pain Points for New Clients: Conducting in-depth analyses to pinpoint areas for improvement and
recommending estimated budgets tailored to their specific needs.
Thorough Keyword Research: Identifying high-performing and relevant keywords to maximize campaign effectiveness.
Creating, Managing, and Optimizing Amazon PPC Campaigns: Handling Sponsored Products, Sponsored Brands, and
Sponsored Display ads to drive visibility and sales.
Implementing Bid Optimization Strategies: Achieving optimal ad placements and cost-efficiency through strategic bid
adjustments.
Monitoring and Analyzing Campaign Performance: Providing actionable insights and recommendations to continuously
improve campaign outcomes.
Conducting A/B Testing: Determining the most effective ad creatives, keywords, and bidding strategies to optimize
performance.
Preparing and Presenting Detailed Performance Reports: Ensuring clear and transparent communication with clients by
presenting comprehensive performance insights.
Staying Up-to-Date with Amazon Advertising Trends: Continuously refining and enhancing campaign strategies to align with
the latest industry trends and changes.
By leveraging these strategies, I ensure that each Amazon PPC campaign is finely tuned for maximum impact, delivering superior
results and driving substantial growth for clients.
PPC Specialist
Amazon/Walmart/Sam’s Club/Instacart/Kroger / PPC Manager
Exverus Media | United States
Oct 2021 - May 2023
As part of the PPC core team, daily tasks for managing ad campaigns across Amazon, Walmart, Sam’s Club, Instacart, and
Kroger include:
Keyword Research: Identifying and analyzing keywords to optimize search visibility.
Ad Campaign Setup and Optimization: Creating, configuring, and fine-tuning ad campaigns for maximum performance.
Performance Analysis and Reporting: Regularly analyzing campaign data, generating detailed reports, and providing insights.
Issue Troubleshooting: Investigating and resolving campaign issues or anomalies to ensure smooth operation.
Daily Monitoring: Ensuring campaigns run effectively 24/7 by keeping a close eye on performance and budget utilization.
Each retail media platform is assigned a substantial monthly ad budget, generating millions in ad sales month over month:
Amazon: $200,000 Monthly Ad Budget
Walmart: $100,000 Monthly Ad Budget.
Sam’s Club: $100,000 Monthly Ad Budget
Instacart: $100,000 Monthly Ad Budget
Kroger: $50,000 Monthly Ad Budget
These budgets are meticulously monitored on a daily basis to ensure they last throughout the month while maintaining
continuous 24-hour run times. Each platform supports multiple product-managed campaigns, with around twenty stand-alone
product listings per platform.
By maintaining a rigorous approach to PPC management, we ensure optimal ad performance and significant ROI for our clients
across these major retail media platforms
Amazon Ops / Amazon PPC Ads
Transbiz | Bicol Region, Philippines
Febr 2016 - Jan 2021
Performing Amazon listing optimization and creation, along with monitoring inventory and shipments, is crucial to maintaining a
successful Amazon account. Additionally, troubleshooting and resolving any account issues ensures smooth operations.
Effective PPC management involves:
Maintaining and Monitoring Keyword Bids: Ensuring optimal bids for maximum visibility.
Managing Daily and Monthly Budget Caps: Keeping campaigns within budget while maximizing performance.
Tracking Impressions and Other Key Metrics: Regularly reviewing important account metrics to gauge campaign success.
Optimization is driven by performance data, involving:
Adding New Keywords: Continuously expanding keyword lists to capture more potential customers.
Adjusting Bids: Modifying bids based on performance to maximize ROI.
Winning with PPC requires a strategic approach to improve the results of every Amazon PPC advertising campaign. Through
detailed analysis of reports and data, I identify opportunities for improvement and constantly monitor and optimize ads.
Continuous optimization is key to generating excellent results and achieving substantial growth in ad performance.
SKILLS
Keyword Research
Pricing Strategy
Market Analysis
Promotional Strategies
Amazon Tools Proficiency
Data-Driven Strategy
