Jericho Esber

Jericho Esber Blk 9 lot 14 B Jasmine St. Camella Homes South 1 San Pedro, Laguna, Philippines-- Objective: To secure a position as an SEO Specialist with a focus on SEO Marketing and On-Page & OffPage SEO. Summary: Highly motivated and experienced Freelancer with a background in digital marketing and e-commerce. Skilled in all aspects of WordPress setup and design, integrations, SEO OnPage and OffPage, and order marketing. Proficient in a variety of marketing tools and strategies, including social media marketing, and email marketing. Able to work independently and as part of a team to achieve company goals and deadlines. Experience: Freelance Learning Management System Designer – Savage Closer Consulting [March 2022 – Nov 2022] Designed and set up the Learning Management System of a Filipino Sales Closing Coach, which serves as the learning platform for the enrollees of his masterclass. Developed the automation flows of the system using System.io and Active Campaign for email marketing automation. Managed the sent email marketing campaigns to nurture leads and drive sales, then optimized the data of sales reports generated from the campaigns launched, for new enrollees for the Sales Closing Masterclass. Developed and executed social media marketing, webinar, and email marketing campaigns, resulting in increased brand visibility and customer engagement. And turned into successful enrollees. Created SEO Optimized content for social media and website landing and sales pages that resulted conversion of visitors to webinar signups. And became successful sales or enrollees. Freelance Learning Management System Designer – Shared-Concept [July 2021 – Feb 2022] Designed and set up the Learning Management System of a Filipina Entrepreneur of Health and Skin Care, which serves as the learning platform for the enrollees of her masterclass. Developed the automation flows of the system using WordPress and Active Campaign for email marketing automation. Designed web pages that are conversion optimized and tend to make visitors subscribers to her mailing list. The platform also serves as a multi-Course offer platform where the enrollees can choose which course they need to enroll in and apply the knowledge to the job they are been hired for. Freelance Shopify Store Designer – GUC Shop [Feb 2021 – April 2021] Designed the Shopify Store of a Gasoline and Bakery Business Owner and managed the product listings, store updates, and store sales reports. Provided social media marketing materials for the ads creative of the store’s FB Ads, and then let the FB Ads Manager I collaborated with manage the marketing of the products, which resulted in multiple product sales. Created and sent sales email marketing campaigns to the subscribers of the store that generated more sales, making first-time and frequent store visitors buy the product offers. Assisted with creating and analyzing Google Analytics reports to track website performance and identify areas for improvement. Freelance Shopify Store Designer – Dainty Lassie [August 2020 – December 2020] Designed the Shopify Store of a Health and Skin Care Business Owner and managed the product listings, store updates, and store sales reports. Provided social media marketing materials like ads creative for the store’s FB Ads and assisted the Business Owners to run the ads for the products, which resulted in multiple product sales. Me and the business owner created and sent sales to email marketing campaigns to the subscribers of the store that generated more sales, making first-time and frequent store visitors buy the product offers. Software Test Engineer – Pointwest Inc. (Makati) [April 2012 – April 2017] As a software test specialist, I was assigned to different projects that involves Banking and Finance Systems, eCommerce like (HOME DEPOT US), and commodity trading applications (Vietnam Client). I’m in charge of creating test scenario documents, which the testing team uses as a reference and guide for documenting the testing result, we get to every sprint of the development cycle of the system. Also, as the team leader, I am often with the client meetings that document the necessary details that we need to cover for the development and testing of the system being developed. These details comprise the specific attributes and functions of every module of the system. The more detailed requirements I get, the more it will help our testing team make efficient test sprint outputs, which then the developer team can refer to on which are the priority to fix and push for production. Technical Support Engineer – First Source Solutions (Alabang) My role was to help Field Installation Engineers in the US test their newly installed internet machines on the client site, and provide them the details so that they can verify if they got a stabilized connection, for the internet and phone line using our testing systems calibration tools. It is a 2-day process for us to make sure that everything is running according to their requirements. We create the logical system address terminals, then the Field Engineers will try to establish a preconnection test installation with our help the Logical Test Engineers will send continuous data to their end. As mentioned, it takes two days to complete the process until everything is completely checked and ready for client use. Education and Training: Online Training: Sales Closing Masterclass – 2021 - Savage Closer Masterclass for freelancers that need skills mastery for closing clients Advanced Search Engine Optimization Certification – 2023 - Certificate Office Training: Commodity Trading Platform Engineering - 2015 Ecommerce System Modules Reverse Engineer - 2014 Software Testing for Banking and Finance 2012 - 2013 College Education: BS Information and Technology – Lyceum of Alabang (2010) - Focused on web design and database management and development Skills: SEO - Certificate Google Analytics SEMRUSH – Certificate Screaming Frog SurferSEO Advance ChatGpt SERP content producing Social media marketing Email marketing GSUITE Microsoft Office Adobe Creative Suite Asana Trello Clickup References: Available upon request.