Jeremy B. Belk

JEREMY B. BELK Global Marketing Leader linkedin.com/in/jbelk/ • jeremybelk.com Global Marketing Leader with 18+ years of experience spearheading data-driven marketing strategies that fuel customer acquisition, brand awareness, and market expansion across B2B and B2C industries. Expertise in leading high-impact marketing campaigns, optimizing multi-channel engagement, and leveraging analytics to optimize performance and maximize ROI. Recognized for driving revenue growth by over 10%, increasing lead conversion rates by 22%, and elevating brand visibility and engagement by 15%. Seeking a challenging Global Marketing Leader role. KEY SKILLS Global Marketing Strategy & Leadership | Brand Positioning & Growth | Marketing Analytics & Performance Tracking Lead Generation & Conversion | Campaign Management & Optimization | MarComm Technology & Automation Market Research & Competitive Analysis | Budgeting & Resource Allocation | Team Development & Leadership PROFESSIONAL EXPERIENCE Crane Payment Innovations • Malvern, PA Global Marketing Manager Oct 2022 – Present Crane Payment Innovations is a Global Payment Processing & OEM Electronics Manufacturer with an annual revenue of $820M. Responsible for leading core marketing strategy, brand execution, and MarComm innovation to drive market leadership, operational efficiency, and business growth. Report to the EVP of Strategy & Marketing, spearhead 5 direct reports, and manage a $1.5M budget. ● Boosted efficiency by 10% through the implementation of a new MarComm tech stack across a matrixed, cross-functional team. ● Optimized performance and engagement by 15% through innovative marketing asset deployment across social and paid channels. ● Increased market impact and brand authority by leading marketing operations, messaging, and brand execution for a global OEM Electronics and payment solutions leader. ● Improved key performance indicators by 8% by mentoring and guiding marketing teams to execute high-impact strategies. ● Enhanced executive-level decision-making by developing and delivering data-driven reporting dashboards. Home365 • Lancaster, PA Growth Marketing Director Jan 2022 – Oct 2022 Home365 is a tech-enabled property management and real estate investment firm, transforming ownership and rental landscape. Responsible for leading marketing strategy, brand positioning, and data-driven initiatives to accelerate revenue growth, enhance customer acquisition, and drive market expansion. Reported to the CRO, oversaw 3 direct reports, and controlled a $500k/mo ad budget. ● Elevated brand positioning and drove revenue growth by 25% by leading overall marketing, messaging, and brand strategy. ● Expanded market presence by setting the growth strategy and recruiting new property management offices and operators. ● Increased leads and conversions by 10% through a data-driven lead strategy and optimized marketing execution. ● Secured a successful $26M Series B funding round in March 2022 by partnering with the executive team on strategic positioning and investor messaging. Lift, Inc. • Mountville, PA Marketing Manager Jan 2020 – Dec 2021 Lift, Inc. is a B2B Mid-Atlantic material handling and warehousing dealer with an annual revenue of $200M. Responsible for driving brand and digital marketing strategy, leveraging data-driven insights to enhance revenue, operational efficiency, and business impact. Reported to the VP of Sales, led 2 direct reports, and managed a $200K budget. ● Strengthened market presence and brand equity through the implementation of data-driven marketing and brand strategy. ● Increased profit and sales by 15% through the transformation of digital marketing strategies in collaboration with key partners, including Toyota Material Handling, Crown Equipment, JLG, and Genie/Tetrex. ● Boosted site traffic by 55% and conversion rates by 3.15%, driving measurable growth with tailored marketing initiatives. ● Delivered data-driven insights for the ESOP board through analytics and reporting on sales, rentals, and service performance. ● Overcame a post-2020 technician shortage by driving B2C recruiting efforts, ensuring operational continuity. Grocery Outlet, Inc. • Leola, PA Strategic Marketing Associate Feb 2016 – Oct 2019 Grocery Outlet, Inc. is a leading national B2C discount retailer with 480+ franchise locations and an annual revenue of $3.6B. Responsible for overseeing core marketing and brand initiatives, enabling data-driven decision-making, market expansion, and executive alignment for sustained business success. Reported to the VP of Strategy, spearheaded 5-7 indirect executive reports, and managed a $300K budget. ● Prepared the Mid-Atlantic market for a successful NASDAQ IPO in 2019, driving marketing and operational readiness resulting in first day market launch gains of 29%. ● Led board and executive team planning, implementing key marketing and operational initiatives to support business growth. ● Drove BI tool adoption across franchisees and executives, enabling data-driven insights for a PE-backed board. ● Enhanced brand visibility and engagement by 15% by driving integrated public and client-facing web presence. X-Z Lab, Inc. • San Ramon, CA Director of Marketing Sep 2014 – Feb 2016 X-Z Lab, Inc. is a leading OEM electronics radiation detection manufacturer and supplier with an annual revenue of $50M. Responsible for spearheading market entry, digital strategy, and multi-channel marketing execution to enhance brand visibility and business growth. Reported to the CEO, led 3 direct reports, and controlled a $200K budget. ● Led strategic direction and marketing collateral development for Raycan, an international radiation detection and medical device manufacturing US-crossover startup, ensuring successful market entry and brand recognition. ● Achieved a 5% growth in site traffic within a year through consistent optimization and targeted marketing efforts. ● Established U.S. market presence, developing a digital strategy and web presence to drive brand visibility and growth. ● Developed and launched integrated marketing campaigns, blending traditional and digital channels for high market impact. sSurge.com • San Francisco, CA Executive Creative Director and Founder Dec 2006 – Dec 2015 sSurge.com delivers full-spectrum marketing, advertising, and communications services. Responsible for leading high-impact marketing operations and brand activations, optimizing engagement and conversions across digital, social, print, and experiential channels. Oversaw 15 direct reports and managed a $10M budget. ● Led strategy, lead generation, and revenue growth for B2C and B2B clients across SMB, Franchise, B2B SaaS, and industrial automation sectors in the San Francisco Bay Area. ● Enhanced brand visibility and customer acquisition through full-spectrum advertising and design services, including digital branding, environmental design, and trade show marketing. ● Managed the delivery of high-impact creative solutions for top-tier clients like HP, Adobe, DECON Environmental Services, BRE Properties, Jive Software, IEEE, Kenwood Group (now GPJ), and Banana Republic. ● Headed the development and execution of multi-channel marketing campaigns, spanning outdoor, social media, print, and digital platforms to drive engagement and conversions. PROFESSIONAL CERTIFICATIONS LinkedIn Learning • Connecting Thought Leadership to Sales and Lead Generation Oracle • Oracle CX Marketing Eloqua LE Pragmatic Institute • PMC Level I HubSpot Academy • Digital Advertising | Digital Marketing HubSpot Academy • Sales Management LinkedIn Learning • Stories Every Leader Should Tell - EDUCATION The Art Institute of California • Bachelor of Science in Advertising 2009 PROFESSIONAL AFFILIATIONS American Institute of Graphic Arts • Member American Advertising Federation • Member American Association of Advertising Agencies • Member PMA Produce Marketing Association • Member 2006 - - - – 2019 TECHNICAL SKILLS Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Acrobat, Premiere, AfterEffects Microsoft Suite: MS Office, Word, Excel, PowerPoint, Access, Publisher, Outlook, OneNote Business Intelligence: Tableau, Microsoft BI, Mekko Web Languages: HTML5, CSS3, WordPress, Python, Others Marketing / Social Media: Adobe Experience Manager AEM, Google / GSuite, Meta Facebook / Instagram, YouTube, Salesforce (admin), HubSpot (admin), Marketo, Domo, CRM, Mailchimp, Constant Contact, Eloqua