Jeremy B. Belk

Case Studies for Jeremy B. Belk Home365 Story & Strategy – 2022 Strategic Direction VC Backed Home365 needed to drive increasing ARR to hit series B round, as well as continue to grow. Plan & Analysis Home365 Property Management – a story and strategy need. Connecting with their primary audiences and driving revenue (investors and landlords) digitally was a challenge. There was a needed to recruit new realtors and investors in a similar way to franchisee model needs independent operators to drive growth. Result Successful series B funding round $26MM – brand refresh update and increased engagement from owners, investors and tenants. Increased property under management and new investor / realtor acquisition lead to growth in 2022 Home365.co (before) Home365.co (after) Lift, Inc. Rebrand & Recruitment – 2020 Campaign Target Increase Site Traffic by 20% in 3-6 mo Increase conversion rate by 2% Desired Business Objective Results Overall goal: Secondary goals: Increase number of hired service technicians by 5% Increase quantity and quality of recruiting leads for service technicians Maintain site traffic average Key Metrics Homepage Site Views Service Technician Form Conversions Conversion Rate Previous Avg: Previous Avg: Previous Avg: 1.4k/mo 5-10/mo 0.72% Target: 1.7k/mo Target: 50/mo Target: 2.9% Plan • • • • Update website to ensure traffic conversion – Old Site (via Internet Archive) Create coordinated email drip campaign with systematic A/B testing combined with YouTube ads and Facebook retargeting to drive quality leads to site Analyze results and refine messaging at 30/60/90 Refresh creative and redeploy Results • • • • • • Homepage Site View increased from 1.4k/mo to 3.1k/mo by 55% Service technician form conversions increased from 10/mo to 120/mo by 91% Conversion Rate increased from 0.72% to 3.87% by 3.15% Service Technician headcount increased from 170 to 181 by 6% Maintained site traffic: Last 28 Day average 3.1k New recruiter position created to maintain growth and drive future results Creative & Media Brand consolidation and digital update – https://www.liftincorporated.com/ Lift, Inc. - Who We Are (YouTube) Facebook Hiring Ad - Lift, Inc. Are you looking for a new career with a company that will help you grow as a professional? Lift, Inc. is hiring – and we are looking for service techs that want to be part of a great team. We offer excellent pay, great benefits, 401(k) and are an employee-owned company. That’s right! You wouldn’t only work here – you’d be part owner of the company as well. Click on the button below to get started. The YouTube video you were going to watch will always be there, but this career opportunity will change your life. Click on the link below. X-Z Lab Strategy, Website & Collateral – 2014 Complete Design and Technical Marketing Copy Update – https://www.x-zlab.com/ Campaign Target Create Site Traffic and drive to 2.5k/mo in 3-6 mo Desired Business Objective Overall goal: Generate Website conversions and increase YOY by 5% Establish brand in US market and set up verticals Results Messaging and strategy implemented, along with tradeshow and collateral integration Web site developed (WordPress) Site traffic increased by >5% after 1 year Grocery Outlet Drive the design, development, implementation, and Tracking of all the analytic tools for Operations, Logistics and Finance. Responsible for prototyping of new analytic tools and enhancements for the organization Store Insights – launched 11/2017 Provides analytical insights to Grocery Outlet Operators to make better decisions on product ordering, merchandising and shrink management Leveraged across most of the organization to make better informed decisions based on trends compared to regional averages. etc. Customer Engagement Survey – launched 2/2018 Provides analytical insights to Grocery Outlet operational directors to give operators insights on customer feedback and allows for geo-spatial reference and comparisons to region averages. Aggregates marketing and customer feedback data to be leveraged visually by the operations and merchandising teams.