Over the past year, I have worked as an SEO Specialist, gaining hands-on experience in optimizing websites to improve their visibility and ranking on major search engines like Google and Bing. My responsibilities included conducting keyword research, performing on-page and off-page optimization, analyzing website traffic, and implementing technical SEO strategies to boost organic traffic.
I became proficient in using essential SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Yoast SEO. Through these tools, I monitored site performance, tracked keyword rankings, and identified areas for improvement. I also regularly conducted competitor analysis to stay ahead in search visibility and trends.
One of my key skills is content optimization—ensuring that articles and web pages are SEO-friendly, using appropriate keywords, meta tags, internal linking, and maintaining proper content structure (H1s, H2s, etc.). I collaborated with content creators to align content strategies with SEO goals.
Additionally, I gained experience in technical SEO, including improving site speed, fixing crawl errors, creating and submitting XML sitemaps, and ensuring mobile responsiveness. I also managed link-building strategies through outreach and guest posting to increase domain authority.
Throughout this experience, I developed strong analytical thinking, problem-solving skills, attention to detail, and a deep understanding of how search engines work. I learned to adapt to constant algorithm updates and prioritize user experience alongside SEO performance.