JEREMIAH KARIUKI NGUGI
P.O Box 29773 - 00100, Nairobi.
Tel: +254 -722 – 644 661
Email:-I am an Innovative and results-driven marketing and sales professional with over 14 years of experience
in creating and executing successful sales and marketing strategies. Proven broad range of experience
from the creation of new market opportunities, expanding distribution and introducing new products,
through to the establishment of effective sales force controls. I have a proven track record of exceeding
sales targets, building and maintaining client relationships and leading teams to achieving business
objectives.
Education & Professional Qualifications:
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Bachelor of Science in International Business Administration, (Marketing Option), United States
International University-Africa,-
Professional Work Experience:
Vehicle Sales Consultant,
Subaru Kenya: Year 2023 September to date
Duties and Responsibilities:
o Prospecting for new vehicle business and negotiating business deals on behalf of the
company – B2G, B2B & B2C.
o Converting showroom visitors into customers by understanding their requirements and
interests and matching them to the most appropriate car.
o Present & demonstrate product range to meet each customer’s individual requirements.
o To plan, initiate and conduct sales process with the customers visiting the showroom or
while on sales call and contribute to achieving the sales target.
o Understanding the characteristics, capabilities and features of all cars, and providing the
potential customer with detailed information, including comparing different
competitive models.
o Qualify buyers by understanding their requirements and interests and matching
theseinterests to various car models.
o Taking customers on test drives and demonstrating vehicle features.
o Building a rapport with potential customers to improve the possibility of a sale in the
future.
o Be in regular contact with customers, keeping up rapport, suggesting trade-ins,
newpurchases.
o Motor Vehicle Leasing- Dry Lease & Wet Lease.
o Assisting customers with completing their relevant paperwork required for successful
sale with all due approvals.
o Managing reporting structure, recording sales and inventory on CRM Software.
o Carry out sales in accordance with pre agreed monthly targets and budgets.
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Meeting and exceeding sales and profitability targets of the department.
Engage with the bank and insurance companies to obtain favorable deals for the
customer andthe company.
Always provide the highest degree of customer service and satisfaction.
Utilize the company’s database for prospecting, repeat sales & referral.
Introduce customers to service department personnel to emphasize to them the quality
and efficiency of service repairs and maintenance available in the dealership’s service
department.
Motor Vehicle Sales Consultant,
Peugeot Kenya (Urysia Ltd); Year: 2023 to August 2023
Duties and Responsibilities:
o B2G – Selling and Advising of Peugeot Vehicles to both Kenyan Government and NONGovernment organizations.
o Motor Vehicle Leasing- Dry Lease & Wet Lease.
o Preparation of Tender for submission to Government & Non-Governmental bodies.
o B2B – Selling and Advising of Peugeot Vehicles to Corporates and businesses.
o B2C – Selling and Advising of Peugeot Vehicles to End Users/Consumers.
o Greet customers arriving at our Showroom.
o Showcase vehicles and explain their features and warranties to customers.
o Answer customer questions about cars, financing and purchase process.
o Accompany customers on test drives, collecting licenses and documentation beforehand
per best practices.
o Negotiate car prices and trade-in values for customers’ vehicles.
o Coordinate with the finance department to determine each customer’s financing and
ownership options.
o Follow up customers in our existing database for repeat purchase.
o Contact past customers to ensure they are satisfied with their vehicles.
Motor Vehicle Consultant – Self Employed
Self – Year 2021 - 2022
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Selling Used Secondhand Cars – Gray Market.
Importation of Vehicles from Japan, UK & Thailand
Agency & Liaison sales between buyer and seller of Vehicles.
NTSA vehicle Consultancy.
Sales and Marketing Manager - Contract
MwalimuPlus Limited, Year: 2020 - 2021
IT & ED-Tech – DATA & SOFTWARE
Duties and Responsibilities:
o Prepare an annual sales and marketing strategy and budget, and continuously monitor
and report on its achievements on a weekly, monthly and annual basis.
o Prepare weekly sales and marketing reports for submission to the Managing Director.
o Based on marketing reports and sales performance, revise strategies accordingly on
aweekly basis and submit to the Chief Executive Officer and Managing Director.
o Oversee all customer inquiries and requests are appropriately responded to in a timely
manner.
o Oversee product research and development according to market trends and customer
demand.
o Oversee all advertising, publicity and brand management.
o Lead on customer satisfaction surveys and report to management to inform on
implications/future sales strategies.
o Coordinate feasibility studies on proposed products.
o Liaise with line departments with regards to performance on manufacturing,
transportation of goods to customers, and invoicing.
o Appraise the performance of the Marketing and Sales team members.
o Review requests by line managers to recruit new employees and make appropriate
recommendations to the Human Resource Department.
o Any other duties assigned by the Chief Executive Officer.
Area Sales Manager - Sales & Distribution,
Telkom Kenya Ltd, 2011 – 2018:
Duties and Responsibilities:
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Managing Partner/distributor accounts and their retail branch network around the Country.
o Improve Right Execution Daily (RED) and achieve Look of Success (LOS) in all accounts.
o Increasing Retail Numeric Distribution.
o Lead sales organization to identify opportunities, establish goals and objectives and deliver
business plan goals.
o Regularly collaborate with Unit and Local Customer Management resources to remain informed
of all promotional activity.
o Provide input and direction regarding merchandising and set configuration to maximize
revenue.
o Own selling relationships with key customers to drive successful execution of plan.
o Strengthen relationships through collaboration and sharing of results and best practices with our
industry.
o Conduct Route to market to maximize revenue generation.
o Participate in the achievement of targets set for connections and airtime with relation to
Alternative Channel Accounts Managed.
o Ensuring incremental revenue, achievement of set sales targets and effective roll out of
communication solutions developed for the Account
o Identify, initiate and pursue strategic contacts within Key Accounts, developing a network of
key decision makers at strategic and operational level and retention of existing accounts by
implementing effective retention plans
o Lead negotiations of contracts, tenders & follow up on project implementation Managing the
implementation of all promotional activities with the account
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Developing appropriate account specific sales and trade marketing campaigns to drive adoption
of new services within the account
o Convey customer requirements to the marketing team regularly.
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Implementing required high-quality level of service to the customers within the account.
Seek out opportunities within account to grow market share and visibility of our products
Preparing reports on statistical indicators on the performance of the account managed as
required
Maintain knowledge of competitors to strategically position Company’s portfolio.
Establishing Channel Strategies and implementing the associated plans.
Monitor and report on sales and stock level to ensure availability.
Sales Representative (UK/W) – FMCG, Sales & Distribution
Henkel Kenya Ltd - Kenya & Dar es Salaam, TANZANIA. 2008 - 2011;
Duties and Responsibilities:
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Determined customer requirements and expectations to recommend specific productsand
solutions
Identify new markets/markets both geographical and by industry sector, for company products
Monitored and report on the activities of competitors and to identify business opportunities and
threats to the company in line of products
Utilized the resources of the Sales Department for the cost-effective delivery of Sales to the
company by establishing the area stockiest for a viable delivery.
Performed market research surveys amongst clients’ base to seek feedback on sales techniques,
followed up methods and quality of after sales service
Proactively recommended items needed by customers to increase customer satisfaction and
improve transaction profitability
Increased sales and average order size by means of cross-selling, up-selling, add-on sales and
offered promotional sale items
Educated customers about terminology, features and benefits of products in order to improve
product related sales and customer satisfaction
Contacted customers following sales to ensure ongoing customer satisfaction and resolve any
complaint
Identified trends in customer satisfaction or dissatisfaction
Managing a team of Merchandisers to conduct in-store execution to increase the reorder level.
POS Merchandising placement to increase brand visibility.
Conducting POP – Point of Purchase programs
Managing and growing secondary sales to increase profitability and primary sales.
Conducting route to market activities to ensure product availability.
Identifying new retailers and wholesalers to generate new revenue for the company.
Sales Representative;
Kenya Commercial Bank,-:
Duties and Responsibilities:
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Assisted the sales manager in generating sales opportunities by identifying appropriate business
targets and ensure provision of professional and excellent level of customer service with existing
customers
Handled customer related issues, resolution, communicate escalated issues to the sales manager
and Liaise with the sales representative in preparation of sales reports
Pursed and converted all asset and liability leads generated from bank departments
Proactively networked, always seeking opportunities to promote all products and tracking leads
from bank branches to customers
Visited potential customers to aggressively prospect for new business.
Maintained and developed relationships with existing customers via regular meetings,
telephone calls and emails
Ensured that customer relations are maintained well to facilitate growth in the number of
customers, reduce complaints and also retain the existing customers.
Maintained a good loan book and ensured profits are increased, accounts out of order are
reduced and downgrading/provisions are reduced.
Significant Work Experience:
Sales Executive (Free Lance), Nation Media Group, year 2004
Worked with the Managing Editor and sales team managers on the development of sales and
marketing strategies
Sold advertising to a mix of new customers and existing key accounts and working toward
revenue targets and generating advertising sales revenues.
Professional Achievements:
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Achieving Sales Target and exceeding revenue goals.
Developing and maintaining long term business relationship with Customers.
Managing a team of more than 30 direct sales agents and merchandisers and
achieved anincremental sales growth of more than 40%.
o Creation of new geographical markets to increase the company’s’ sales revenue.
Hobbies:
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Reading, Basketball, Table Tennis, Soccer, Traveling, Music & Gymnastics
REFEREES
Please feel free to contact the under-mentioned regarding my competence, work ethic andperformance.
Roslyne Maundu
Damiano Murimi,
(Former Immediate Manager at Henkel Kenya Ltd) Former Immediate Sales Manager,
Country Manager,
Henkel Kenya Ltd,
Danone Baby Nutrition ESA.
Mobile:-
Tel:-
Email :-
Fredrick Ojil,
Head of Channels,
National Bank of Kenya.
Mobile:-