Jensen Knecht

JENSEN KNECHT BRAND STRATEGIST-- Cincinnati, OH 45209 EXP ER I ENC E E D UC A T IO N Whitehorse Freight - Community Marketing Manager Crestview Hills, KY • 11/2024 - Present Ohio University 01/2023 • • • • • • Bachelor of Science (B.S.): Journalism, Social Media, Sports Management & Broadcast Journalism Managed social media and brand presence across platforms. Maintained and designed website to enhance user experience. Coordinated philanthropic events and relations. Planned and organized company events, ensuring smooth education. Executed digital marketing strategies to increase brand awareness. Developed customized material for the CEO, including presentations, reports, and promotional content. Sponsor A Pet - Social Media Marketing Intern US • 08/2024 - 10/2024 • • • • • • • • Established partnerships with pet influencers Curated content from nonprofit partners Created video and graphics for social media channels Utilized Later to schedule, post, manage, and optimize content Editing and management of the company Website Nonprofit Account Management and Content Creation Oversee and approve all video content Podcast editing & producing Forefront Group - Marketing Specialist & Executive Assistant US • 09/2023 - 10/2024 • • • • • • • • • Program Management Content Creation and Management Marketing Campaign Creation, Fulfillment, and Management Email and Digital Marketing Brand Management Website design and management SEO optimization Creating and managing ads through Google Ads Brainstorming new content, marketing ideas, and campaigns WOUB Public Media - Intern US • 06/2022 - 08/2022 • • • • Authored articles based on thorough research and interviews Planned, edited, and produced news stories as assigned for WOUB's TV, radio, and web audience Created tailored social media content for news stories Served as a sports, weather and news anchor for the daily television newscast Rookie Road - Freelance Journalist Loveland High School 01/2019 High School Diploma SK I LLS • • • • • • • • Content Creation Analytics Creativity Digital marketing Social media marketing Brand development Content coordination Brand management C E RT IF IC AT IO NS • • • • Hootsuite Certificate Content Marketing (HubSpot Academy) Social Media (HubSpot Academy) Social Media II (HubSpot Academy) US • 10/2020 - 06/2022 • Created in-depth written sports content for over 20 sports Seacrest Studios - Intern US • 05/2021 - 08/2021 • • • Created video packages for patients Hosted live shows for patients to tune into from their hospital rooms and in-person Created interactive material for patient engagement L.A Tonique - Sports Contributor US • 06/2021 - 08/2021 • • • Created weekly sports articles Brainstormed article ideas Conducted research and analyzed data NESN - Externship US • 09/2020 - 11/2020 • • • Selected as one of the 40 participants in the Grand Slam Training Series Participated in an 8-week professional development and networking course Provided exclusive insight into various departments at NESN including Production, Operations, and Digital