JENNY KELLETT
Digital Content Strategist, Author & Entrepreneur
Website: wordpro.com.au/jennykellett.com : Email:-: Phone: -
Skills & Software
Google AdWords Certified
Google Tag Manager
Email Marketing
Search Engine Optimisation
Social Media Marketing
CMS Management
Project Management
Intermediate HTML/CSS/Javascript
Adobe Suite (PhotoShop, InDesign,
DreamWeaver, Illustrator — advanced)
Copywriting
Kindle Direct Publishing
Createspace Publishing Platform
Educational Background
2005 — 2006
University of Western Australia
Bachelor of Science (Geology)
2006 — 2008
Deakin University
Bachelor of Arts (Journalism)
2010 — 2013
University of Ulster
PGDip Geographic Information Systems
I have excellent conceptual, analytical and
strategic capacities, a sharp eye for detail, and
a proven standard for distinction. I am a fast
and keen learner with a broad skill set, and am
able to work seamlessly alongside experienced
developers and producers — or alone.
Day to day I maintain an avid interest across
multiple digital disciplines, in both theory and
practice, from SEO and design to writing and
affiliate marketing. I am the author and publisher
of 60+ best-selling books, and left my full-time
position in early 2016 to pursue this path, and to
enhance my knowledge in the world of business.
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Key clients: Abercrombie & Kent, Qantas,
Grill’d, Little Real Estate, Lifebroker
April 2013 — January 2015
Loud&Clear Creative
Digital Marketing Manager:
Diverse role heading up the digital marketing
department. Strategised, project managed and
executed digital marketing campaigns for a
variety of leading clients.
Client results included: 150% overall online
revenue increase; 35% average order increase;
4,000% increase in organic traffic.
Personal Profile
I am an accomplished digital marketing and
content specialist, with a lust for digital that
envelops my personal and professional life.
with the agency’s clients to develop social
media and content strategies as well as
spending about 30% of the role copywriting.
Professional Experience
February 2016 — December 2016
Eventbrite
Performance Marketer (Contract):
Developing lead generation strategies across
social media, email marketing and paid search
for the Australian and San Francisco-based
teams.
February 2016 — Current
Evolution 7
Content Strategist & Copywriter (Part-time):
Filling in a gap in the strategy team, I work
Key clients: Crabtree & Evelyn, Strike Bowling,
Kayser Lingerie, VicRoads, TAC, SportsBet.
December 2012 – April 2013
Educational break:
Three months ‘break’ to advance skills in
digital marketing and pursue a passion for
affiliate marketing and self-publishing.
January 2012 — December 2012
Optometrists Association Australia
Online Communications Coordinator:
A new role created after initiating the move
of the previously print-only publications to
digital, including the design and building of
the online magazine.
JENNY KELLETT
Digital Marketing Specialist & Copywriter
Website: jennykellett.com : Email:-: Phone:-
Responsibilities as per below Journalist
role, with the addition of: management of
social media accounts; website design and
maintenance; CMS management; SEO;
assisting marketing team.
September 2010 — May 2011
Flight Centre Australia
Copywriter:
Wrote travel-related web articles for linkbuilding opportunities as well as producing
informational ebooks on topics such as
‘Travelling Safe Overseas’.
solutions to pertinent global issues including
climate change and poverty.
Author of 50+ non-fiction books
Grade 8 piano
Conversional linguistic skills in Spanish —
currently studying.
May 2011 — January 2012
Optometrists Association Australia
Journalist:
Researched and wrote articles for multiple
monthly ophthalmic newspapers and
magazines. Representation of the industry at
interstate events.
Use of InDesign and PhotoShop to lay out
newspapers and prepare files for print.
Specialised in writing feature articles on
technology and digital marketing for small
business owners (optometrists).
March 2009 — December 2009
Supercheap Auto V8 Racing Team
Promotions and Marketing Coordinator
Coordinated race-day marketing and
promotions, including sourcing and
interviewing local promotional models to work
as grid girls at each round of the V8s.
Travelled extensively internationally and
domestically to each round, ensuring all ran
smoothly and that key clients were given VIP
treatment.
March 2011 – June 2013
Dejan SEO
Freelance SEO Copywriter:
Researched and wrote high-quality website
copy and search engine optimised articles for
link-building opportunities.
Key Clients:
Virgin Australia, PayPal and Supercheap Auto
Jeremy Scott,
Director: Loud&Clear Creative
Level 6/83 William Street
Melbourne
Email:-
More available on request.
Additional Skills/Experience
Judge at the 2016 Australian Web Awards
Google Analytics , Google Tag Manager &
AdWords advanced courses through LovesData.
Represented Great Britain at the World Youth
Conference 2008 in Copenhagen, Denmark
where I presented my views and thoughts on
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References
