Jenniffer Alfonzo

Jenniffer Alfonzo Pulido Mail:-Teléfono: - Esplugues de Llobregat- Barcelona LinkedIn: www.linkedin.com/in/jennifferalfonzo Presentation With 18 years of experience in digital marketing, I have specialized in transforming companies’ digital presence through the latest technologies and social media. My career, spanning from the inception of the internet, has enabled me to lead marketing strategies that combine innovation and efficiency. I excel in creating and managing brand strategies, SEO, SEM, web projects, and marketing process automation, driving significant growth for companies. Additionally, I have developed and implemented inbound marketing strategies and the responsible use of artificial intelligence technologies to optimize results and improve efficiency. Currently, I am complementing my marketing career with Law studies at UNED, broadening my perspective and offering a unique combination of marketing skills and legal knowledge. I am seeking executive roles where I can leverage my extensive experience in digital marketing and project management, contributing to your company’s success and growth with a strategic vision and results-oriented approach. Educación Law (2020 - Present) National Distance Education University (UNED) University of Barcelona Licentiate Degree, Economics (1996 - 2000) Andrés Bello Catholic University Licentiate Degree, Industrial Relations (1988 - 1993) Google Academy - Search Advertising Certification, Marketing (2019) Various in-person and online courses from Google Academy Google AI Essentials - Google (June 2024) Language Spanish (Native) Catalan (No official certification, but I can communicate perfectly) English (Advanced Intermediate Level. Currently taking courses) German (Basic Level) Jenniffer Alfonzo Pulido Work Experience Freelance Digital Marketing | Web Development Lead Generation | Appointment Setter & Closer | Inbound Marketing March 2023 - Currently Web Development: www.ceciliapatiño.com www.lafemmebeauty.es www.stratup.es www.bricovik.com www.elmundodetolopayeras.com www.somosmarketing.digital Social Media Management: Cecilia Patiño Salut i Estética (Instagram) La Femme Beauty (Instagram & Facebook) StratUp! Consultores (Instagram, Facebook, LinkedIn) Somos Marketing DIgital (Instagram, Facebook, LinkedIn, YouTube) Dietetica Ricard (Instagram & Facebok) Lead generation & Closer (Meta Ads + WhatsApp Marketing) Cecilia Patiño Salut i Estética La Femme Beauty Inbound Marketing: Cecilia Patiño Salut i Estética La Femme Beauty Somos Marketing Digital StratUp! Consultores Jenniffer Alfonzo Pulido Work Experience Enric Corbera Institute Director of Marketing and Sales September 2022 - March 2023 Rubi - Barcelona Enric Corbera Institute is an educational institute specializing in training in Bioneuroemoción®. Inspired by and under the guidance of Enric Corbera, a disseminator and author on topics related to consciousness and the psychology of emotions, the institute offers training programs accredited by the Universidad Iberoamericana in Mexico and the Faculty of Medicine at the University of Misiones in Argentina. They have trained over 50,000 people across Latin America and Spain through Diploma, Master’s, and Specialization programs. My main activities include: Leading the Marketing, Communication, and Sales department of the Institute. Serving as a member of the Management Committee and reporting directly to the CEO. Managing a direct team of 15 people, divided into the following areas: Audiovisual (3 people) Content (7 people) Social Media (4 people) Sales (8 people) Designing and overseeing the Institute’s marketing and sales strategy through the creation and monitoring of the annual marketing plan, including both online and inperson actions. Designing and monitoring digital marketing strategies (SEO and SEM) directly with internal teams and external partners. Planning the Institute’s in-person events, including graduation ceremonies, courses, and workshops by Enric Corbera in Spain, Latin America, and the USA Overseeing the implementation of CRM for the Sales and Digital Marketing department of the Institute. Monitoring the activities of publishers handling Enric Corbera’s works, both in Spain and across the Americas. Overseeing activities related to the use of the Institute’s various registered trademarks in close collaboration with the legal partner. Presenting action protocols in various areas of Marketing, Communication, and Sales to the General Management. Designing and tracking the company’s commercial and sales strategies, as well as monitoring commercial actions, opening new markets, and business opportunities for Spanish-speaking individuals in the USA and other global regions. Designing and overseeing the Institute’s rebranding project Jenniffer Alfonzo Pulido Work Experience We Play Digital Digital Marketing Manager September 2021 - September 2022 Sant Just Desvern t We Play Digital (formerly 4-3-3 Media), we are a digital marketing agency experiencing significant growth and evolution. We Play Digital operates alongside a specialized sports marketing agency focusing on professional footballers. Our current client roster includes Hermanos Torres, Kali Kunnan, Best Italian Brand, Yolk Academy, among others. My key responsibilities include: Defining strategies for each client. Establishing project priorities and timelines. Designing and developing web and eCommerce projects. Defining Social Media Marketing actions. Conducting regular client meetings on technical matters. Monitoring the digital marketing and creative team’s work. Developing clients’ advertising campaigns (Google Ads and Social Media Ads). Compiling monthly reports for clients. Implementing and refining the agency’s digital strategy. Direct team: 3 members Indirect team: 3 members Work Experience Freelance Digital Marketing | Web Development August 2020 - September 2021 Web Development: www.dieteticaricard.com (WordPress website) www.tienda.dieteticaricard.com (eCommerce on PrestaShop) www.wood-en.com (eCommerce on WooCommerce) www.l2gingenieria.com (WordPress website) www.decide.coach (WordPress website) www.social-media-barcelona.com (WordPress website) www.camarasdecontrol.com (WordPress website) Social Media Management: BioNamar (Instagram and Facebook) Dietética Ricard Santa Eulalia (Instagram and Facebook) Tasty Fruit (Instagram and Facebook) Clínica Fernández Díaz (Twitter, Instagram, and Facebook) Jenniffer Alfonzo Pulido Work Experience Toro Pujol Abogados Digital Marketing: October 2018 - August 2020 Barcelona Within my challenges at Toro Pujol Abogados, my primary focus has been on enhancing the firm’s website SEO to increase web traffic and consequently, conversions. SEO: Enhancing the web traffic for the firm’s corporate website involved meticulous planning and dedicated execution. It revolved around content optimization, keyword analysis, and the creation of new content additions. As a result, I have nearly quintupled the web traffic as of January 2020. Corporate Image: Given the evolving changes within the company, it was crucial to reflect these in the corporate image. I led the rebranding efforts, including a new logo, updates across various corporate platforms, and refining the tone of voice in social media messaging and overall communications for the firm. Social Media Marketing: I also strategized and implemented social media marketing across platforms such as Facebook, Twitter, LinkedIn, Instagram, and Google My Business. This effort led to a significant increase in followers across these platforms, supported by daily postings and targeted campaigns on Facebook Ads and Instagram Ads. Jenniffer Alfonzo Pulido Work Experience The Marketing Planet CEO. Web Projects & Marketing June 2011 - October 2018 Barcelona Design, Programming, and Development of websites and online stores for clients across various sectors using WordPress, Drupal, Joomla, Magento, and PrestaShop. Analysis and monitoring of SEO positioning for diverse projects. Google Partner Certificate. Expert user of Google Analytics (June 2015). Utilization of SEO PowerSuite for SEO strategy analysis. Management of social media accounts for most clients, primarily through Facebook, Twitter, LinkedIn, and Pinterest, using tools like HootSuite and Klout. Monitoring and analysis of social media campaigns with report generation. Design, implementation, and monitoring of Google AdWords (PPC) campaigns. SEM positioning, including ad campaigns on Facebook, Twitter, and LinkedIn. Consulting on online marketing campaigns, assessing companies’ primary needs and opportunities in online media. I have significantly increased my clients’ business volume and notably improved their search engine rankings for targeted keywords. Web Project: www.hmrandorra.com www.bionamar.com www.eskemamd.com www.tuhosteleria.es www.helice-eventos.com www.alexandraniubo.com www.francescabenito.coach www.barcelonatenologiadigital.com www.gestiondemocratica.org www.mgarcianieto.com www.jet-lag.info Branding Hélice Eventos Hermitage Mountain Residences Andorra Barcelona Tecnología Digital Francesca Benito Coach www.hydra-tec.com www.raconsinteriorisme.com www.ingreco.com www.solbeatbcn.com www.mosaicosbarcelona.com www.themarketingplanet.com www.vialutek.com www.jgmerino.com www.morenoreino.com www.elquesomanchego.com/tienda www.tolopayeras.es www.natercar.com www.novanautica.com Alexandra Niubò Studio Montserrat García Nieto Interiorista MosaicosBarcelona.com Plataforma Pro Viviendas Turísticas (PPVT) MR Gourmet El Queso Manchego Jenniffer Alfonzo Pulido Work Experience ITCHYCOO RECORDS Marketing Digital january 2015 - march 2015 My role at ITCHYCOO PRODUCTIONS LTD is to drive forward the core products of this record company, which has specialized for over 30 years in promoting electronic music genres such as House, Chill Out, Techno, and Hip-hop. Additionally, the company has a renowned national and international track record in designing, executing, and participating in music, cultural events, and prestigious electronic music festivals. Eighty percent of my focus lies in Online Marketing, where I undertake responsibilities as a Growth Hacker, involving strategic planning, development, and monitoring to achieve substantial online visibility across Spain, Europe, and Asia in the medium term. The remaining 20% of my time is dedicated to personal interactions with key accounts and supporting the ITCHYCOO RECORDS team in Spain and England. Work Experience FISLAGE FLEXIBLE, GmbH Commercial Representative for Spain April 2009 - November 2011 Hörstel, Germany Conducting Market Research for industrial packaging products across various sectors and industries nationwide. Designing and implementing strategies to reach potential clients in Spain. Actively participating in and visiting various industrial packaging trade fairs in Barcelona and Madrid to initiate contacts for product sales. Managing order processing and technical inquiries with the German headquarters on behalf of Spanish clients. Organizing visits for Spanish clients to the company’s facilities in Germany. Jenniffer Alfonzo Pulido Work Experience PLANETA ADVERTISING, SL. CEO May 2006 - May 2011 Barcelona Development of computer applications for marketing and communication through Cloud Computing aimed at SMEs. Design and programming of IT solutions and web projects for SMEs across various sectors, with a predominant focus on the nautical industry. Establishment and maintenance of personnel teams for national and Portugal-based events (hostesses, models, promoters, support staff for corporate events). Design and development of customizable advertising products and corporate gifts. Organization of diverse events for businesses. The collaboration between Planeta Advertising as a marketing and communication agency, and ePowerPortal as an IT development company, created an intriguing hybrid of online marketing solutions that are highly user-friendly for the end client. Notable clients include: ADIN (Association of Nautical Industries), BOSCH Ibérica, Yacht Riggers Mallorca, Astilleros ASTROMAR, Jardí Botànic de Barcelona, GSM Telefonieren Gesellschaft Mallorca and Canarias, Grupo Matinée, Becker GmbH, Fislage Flexibles GmbH, La Maleta Roja, Laboratorios INIBSA, PLACOTEC, Club Mac Hotels Balearic Islands, among others. Work Experience DATA MODEL, S.L. Digital Marketing Executive Assistant September 1999 - July 2001 Barcelona Maintenance of Executive Agenda Constant contact with company clients, primarily located in the Netherlands. Refinement of logistical procedures for Consultant mobilization across Europe, particularly in the Netherlands and Germany. Development of an internet portal for gathering complaints or suggestions from regular newspaper readers, akin to a Letters to the Editor section. Jenniffer Alfonzo Pulido Tools and Technologies Chat GPT Gemini Dal.le Midjourney HubSpot Google Search Console Google Analytics Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Creative Suite WordPress SEM Rush ProRank Sixtrix Hootsuite PrestaShop WooCommerce Joomla Magento Canva MailChimp Ahrefs Metricool Divi Elementor Sprout Social Holded Slack MS Excel MS Word MS Power Point Googel Workspace Calendly Meta Business Suite Manager Assana Zoho CRM Fresha Jira Factorial Cap Cut Planoly Skills and Expertise SEO Positioning SEM Positioning Online Marketing Marketing Social Media Social Media Marketing Web Applications Web Content Social Media / Social Networks Sales Management Strategic Planning Marketing Communications Business Intelligence Project Management Corporate Communications Social Skills Communication Management / Administration Personnel Management Strategic Leadership Advertising Web Development Social Media Measurement Event Management Integrated Marketing Packaging Business Strategy Human Resources Mobile Applications Marketing Strategy Blogging Social Media Marketing User Experience (UX) Branding Digital Marketing Team Leadership Negotiation Leadership Object-Oriented Modeling Jenniffer Alfonzo Pulido Mail:-Móvil -