JENNIFER L. WILLIAMS
Email:-|| Phone: -
QUALIFICATION SUMMARY:
Results-driven, quality-conscious, audience-centric communications professional with wide ranging
experience in facilitating the successful planning and completion of a diverse range of detailed projects.
WORK EXPERIENCE:
Principal/Content Marketer
Online Content Marketing PR, Inc.; Atlanta, GA
12/2010 - current
Duties:
● Manage the pipeline of business. Responsible for efficient resourcing and distribution of tasks.
● Create engaging copy. Draft a wide range of written communications materials and update
content for sales channels.
● Project management of third-party contractors related to the support of business activities.
including new product introductions, customer wins, sales meetings, events, etc.
● Execute day-to-day proactive follow-up with key influencer outreach targets that support
business development priorities and growth.
Associate Research Analyst
FleishmanHillard PR & Digital Marketing Agency; St. Louis, MO - Remote
01/2019-current
Duties:
● Design and implement primary research requests, quantitative and qualitative, working
directly with internal customers/stakeholders.
● Collect and digest large amounts of real-time media monitoring data and compile monthly,
quarterly and ad hoc reports for major brand in the telecommunications sector.
● Organize data into concise analysis for competitive client market positioning.
● Identify Opportunities for Improvement (OFI), as applicable, processed improvement plans in
collaboration with identified departments.
Communications Specialist
Georgia Regional Transportation Authority; Atlanta, GA
08/2016 -11/2016
Duties:
● Implemented successful communications project to ensure delivery of key sales messages
along with information, related to upcoming service changes.
● Produced and appropriately distributed project documentation and ensured maintenance of
documentation per Project Management best practices.
● Wrote and published relevant content using WordPress and Adobe Contribute publishing
platforms.
● Interfaced with all components of the project including end users and implementation
partners.
Public Relations Account Coordinator
Jaymie Scotto & Associates; Middlebrook, VA - Remote
06/2014-11/2015
Duties:
● Anticipated emerging public relations resources, technologies, tools, and potentialities as they
pertained to each client.
● Researched market and consumer trends in the telecom industry.
● Developed highly detailed proposals in exact accordance with outlined RFP requirements for
data center clients.
JENNIFER L. WILLIAMS
Email:-|| Phone: -
Directed client email campaigns including providing detailed tracking and A/B testing to
establish the most effective.
● Tailored client win strategies, including unique sales propositions and compelling added value
propositions.
● Increased brand representation through engaging copy. Keyword research. SEO writing.
● Coordinated a cross-functional team of web designers for website redesign and overhaul in
alignment with client re-brand projects.
● Prepared competitive copy for industry award submissions.
Accomplishments:
● Acknowledged in June 2015 for exceptional contract performance – contract extension offer
for additional 6 month period.
Marketing Manager
The Law Firm of DMEG, LLC; Atlanta, GA
04/2005-10/2010
Duties:
● Oversaw all components of several target market research projects; including selection and
oversight of specialty contractors.
● Developed print materials and branding strategies and provided extensive communications
coaching for managing attorney.
● Managed, coordinated, and supervised strategic marketing process from conceptual
development stage through final implementation on a timely and economical basis in
accordance with the specifications discussed with firm partners.
● Improved processes to scope opportunities more effectively, including establishing higher
standards around the firm's referral procedures.
● Proofread select contract agreements. Acquired strong working knowledge of basic legal
terminology and practices where negotiations and agreements are concerned.
Accomplishments:
● Recognized for outstanding Client Relations Service.
● Coordinated and implemented two key programs to recruit a skilled, high quality team of
independent contractors for legal overflow work.
● Drafted and re-negotiated third-party IT vendor agreements saving the company
approximately 25% on yearly contracted rate.
● Significantly improved levels of operating efficiency and productivity; generating savings of
approximately $5,000 on CRM project by effective time management, budget control and
deletion of unnecessary work.
EDUCATION:
Bachelor of Science
Louisiana State University: Baton Rouge, LA - Graduated - May 2002
Master of Business Administration
Walden University: Minneapolis, MN - Graduated - May 2007
COMPUTER SKILLS:
Operating Systems: MS Windows 95/98/2000/XP
Software: MS Office Suite 95/97/2000
Hardware: PC, Mac
Publishing Platforms: Wordpress, Adobe Contribute, Squarespace, Wix, Weebly
Project Management: Mavenlink, Zoho Projects, Google Aps
Email Marketing: Constant Contact, Campaigner, AWeber
PR Monitoring: Feedly, Social Mention, Meltwater, Topsy
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JENNIFER L. WILLIAMS
Email:-|| Phone: -
VOLUNTEER EXPERIENCE:
Certified Business Mentor
SBA/Score Atlanta
02/2017 - 01/2019
Duties
● Provide expert advice to new and existing small businesses, startups, and entrepreneurs on
business planning, strategic planning, marketing strategy and new business development,
working with the client in moving from startup to effective business entity. SCORE is funded by
the Small Business Administration with the goal of supporting business formation, job creation
and wealth building in communities across the USA.
