Jennifer Tille

JENNIFER A. TILLE GLOBAL PROJECT MANAGEMENT LEADER – SPORTS & ENTERTAINMENT NFL, Superbowl, PGA, Ryder Cup, U.S. Ski & Snowboard Teams, Team USA, Olympics & Americas Cup Project Management & Execution | Sourcing, Procurement & Vendor Management | Logistics & Large-Scale Distribution - |-| www.linkedin.com/in/jennifertille SUMMARY Dynamic and results-driven executive with 20+ years of global experience leading high-stakes projects across sports, merchandising, sponsorships, and large-scale event operations. Specialization in delivering end-to-end project execution by seamlessly integrating vendor and client relations, procurement, design, cost engineering, manufacturing, and global distribution. Career experience spans the Americas, Europe, Asia, and Oceania across complex, multicultural environments. Adept at building cross-functional collaborations that drive efficiency and innovation; leading strategic vision and operational excellence; and delivering results on time and within budget. Recognized for ability to navigate regulatory compliance, optimize supply chains, and develop creative solutions under pressure. EXPERTISE On-Time Project Delivery | Team/Account Management | End-to-End Logistics & Distribution | Global Event Operations | High-Performance Apparel & Licensing | Strategic Project Leadership | Budget Management & Cost Control | Sponsorship Sales & Activation | Cross-Functional Collaboration | Team Building/Leadership | Global Procurement & Supply Chain Strategy | Innovation in Product Design & Development | Product Development & Management | Retail Licensing & Merchandising | Global Distribution | Stakeholder Engagement | Risk Assessment & Mitigation Crisis & Contingency Planning | VIP & Bespoke Hospitality Management | Multi-Million Dollar Contract Negotiation | Luxury & Sports Brand Partnerships CAREER HIGHLIGHTS ❖ Olympic Games Project Leadership: Led end-to-end uniform program execution for Vancouver 2010, Sochi 2014, Paris 2024, plus ongoing procurement and planning for Milano Cortina 2026, and LA28 Olympic & Paralympic Games, overseeing procurement, design, manufacturing, and distribution to deliver high-quality, custom-branded apparel on schedule and within budget. ❖ Global Logistics & Crisis Management: Successfully navigated supply chain disruptions during the Paris 2024 Games by implementing alternative transport strategies; securing early deliveries via rail through Russia and China despite the Suez Canal closure; and ensuring all uniform kits arrived ahead of schedule. ❖ Cross-Continental Team Leadership: Managed multinational teams spanning North America, Europe, and Asia to coordinate hospitality programs, uniform production, branding approvals, and global distribution for elite international sporting events, ensuring operational efficiency and seamless execution. ❖ Innovation in Sustainable Textiles & Apparel Design: Spearheaded textile innovation initiatives at Helly Hansen, Rossignol, Neve, Nike, Ralph Lauren, The Woolmark Company and private label activations, integrating sustainable materials and pioneering new supply chain partnerships to enhance brand equity and global market expansion. ❖ America’s Cup Operations & High-Performance Team Support: Directed logistics, safety protocols, and operational planning for American Magic’s global sailing teams, ensuring on-time execution of race logistics, athlete support, and global travel coordination. PROFESSIONAL EXPERIENCE |ON LOCATION EXPERIENCES | Paris, France & Vail, Colorado Senior Manager, Merchandising, Gifting & Licensing, Olympics & Paralympics December 2022 – Present Dynamic leadership of multi-million-dollar Olympic and Paralympic uniform and gifting programs for Paris 2024, Milano Cortina 2026, and LA28. Spearhead end-to-end project execution across procurement, design, production, and global distribution, ensuring seamless on-site operations and executive-level brand representation. ❖ Strategic Leadership & Global Execution ▪ Architected and delivered first ever custom-branded Olympic hospitality uniforms, successfully executing large-scale, high-visibility programs under complex International Olympic Committee compliance ▪ Developed and executed new cross-functional partnerships with IOC, OCOG, and corporate stakeholders, securing 100% IOC Track System approval for 109 custom merchandising and gifting styles for hospitality activation ❖ Procurement, Supply Chain & Vendor Management ▪ Led competitive global RFPs, securing top-tier vendors and negotiating high-value contracts that optimized cost, quality, and sustainability ▪ Managed global sourcing, design and production, mitigating risk through proactive contingency planning and innovative distribution solutions, including rerouting deliveries amid the Suez Canal crisis ❖ On-Site Operations & Workforce Event Execution ▪ Directed uniform distribution for 5,000+ Olympic hospitality workforce, ensuring flawless outfitting through inventory control, troubleshooting, and last-mile logistics ▪ Oversaw VIP and executive gifting for marquee Olympic activations, including Endeavor Corporation, Team USA Hospitality House, Team Great Britain, Casa Italia and strategic brand engagements with Visa, Coca-Cola, and Allianz ▪ Supported on-site workforce operations for Olympic Opening Ceremonies, Competition Events, and Exclusive Hospitality activations, ensuring seamless execution and guest experience ▪ Demonstrated adaptability by managing multiple activations simultaneously, collaborating across teams to optimize efficiency for team and client satisfaction and delivery Jennifer A. Tille, Resume – Page 2 - |- |SEA & SKI CONSULTING | Global June 2014 – Present Founder & Global Executive Consultant – Procurement, Partnership & Brand Strategy ▪ Provide executive-level project management and brand consulting for global sports teams, corporations, and startups. Specialized on-site experience with NFL, Super Bowl, PGA, Ryder Cup, U.S. Ski & Snowboard Teams, Team USA, Olympics, and America’s Cup ▪ Execute vendor negotiations and contract execution for multi-million-dollar global partnerships, optimizing brand activations, licensing, and hospitality expansion ▪ Develop and implement global supply chain strategies, enhancing hospitality sourcing, manufacturing, and distribution across gifting, merchandise and uniforms in the hospitality, sports and fashion industry |AMERICA’S CUP EVENTS – ACE – AC37 | Colorado & Barcelona, Spain July 2022 – December 2024 Rules & Compliance Director – America’s Cup 37 Barcelona ▪ Managed international legal compliance, overseeing contract execution between AC teams, regulatory bodies, and global sponsors ▪ Facilitated high-level negotiations, ensuring regulatory alignment and seamless execution of the AC37 Protocol and Technical Regulations |HIGHLINE | Vail, Colorado June 2021 – January 2023 Payroll and Accounting Director (ADP Certified) ▪ ADP Certified Payroll Management for Sports & Medical Divisions, responsible for US Payroll and Accounting (500K+ bi-weekly) |NEW YORK YACHT CLUB AMERICAN MAGIC FOR THE 36TH AMERICAS CUP | Auckland, New Zealand October 2017 – June 2021 Global Program Director: Partnership & Team – America’s Cup 36 Auckland ▪ Led global daily base operations, hospitality events, overseeing sponsorships, merchandising, logistics, and stakeholder engagement across North America, New Zealand, and the EU ▪ Secured and executed sponsorships, licensing, and VIK sales, driving high-value partnerships ▪ Responsible for Sales, Design and drove commercial strategy, securing apparel sponsorships and retail licensing agreements with Helly Hansen, delivering a profitable supporter collection and optimizing brand exposure. ($150M+) ▪ Directed end-to-end team logistics, managing international shipments, immigration, and compliance for 240+ personnel. ▪ Managed stakeholder engagement, organizing executive hospitality, contract negotiations, and high-profile activations to strengthen commercial partnerships and global visibility ▪ Spearheaded crisis management to ensure rapid response and medical recovery during the “Patriot” crash, leading to successful competition |BELLA MENTE RACING | Global On-site – USA, Caribbean, UK & Europe July 2014 – August 2020 International Brand Executive – Racing, Merchandising & Operations ▪ Led global racing hospitality, team operations, overseeing global logistics, team management, sponsorships, and high-net-worth client services for elite yacht racing events across the USA, Caribbean, UK, and Europe ▪ Directed uniform and gifting design, production, and supplier negotiations, ensuring seamless execution and global delivery ▪ Executed global import/export logistics, ensuring regulatory compliance and seamless movement of race equipment, apparel, and sponsorship activations ▪ Managed marketing, PR, and digital strategy, aligning brand positioning with ownership’s strategic goals |THE WOOLMARK COMPANY | New York, NY & Sydney, Australia April 2017 – August 2020 International Director, Product Development & Innovation Partnerships ▪ Led global innovation initiatives, sustainable product development, and high-performance textile advancements, driving strategic partnerships and NDA product integrations across U.S. and Asia ▪ Spearheaded and managed investment strategies and licensing deals, securing high-ROI supply chain solutions and positioning Woolmark as a leader in sustainable textile innovation |TITLE NINE SPORTS | Emeryville, CA October 2017 – April 2018 Project Director ▪ Developed and launched the Holiday 2017 Assortment, overseeing product line strategy, margin targets, and timeline execution for the outdoor sports and ski market ▪ Collaborated with executive leadership and product teams to shape the Holiday 2017 collection, balancing innovation with brand identity while managing development across Hong Kong, China, and San Francisco |MOMENTUM DISTRIBUTION (ROSSIGNOL & NEVE DESIGNS) | Hybrid - Denver, CO & Montreal, QC December 2014 – May 2017 Global Brand Director ▪ Led product development, merchandising, supply chain operations, and global key account sales for Olympic-grade apparel, optimizing sourcing, production, and vendor performance across international markets ▪ Managed high-value partnerships, athlete sponsorships, and marketing activations, aligning brand strategy with B2B and DTC growth initiatives for global expansion Jennifer A. Tille, Resume – Page 3 - |- |NEVE DESIGNS | Boulder, CO July 2011 – July 2014 Director, Global Marketing & Strategic Partnerships ▪ Secured multimillion-dollar sponsorships and led global activations for the Vancouver 2010 and Sochi 2014 Olympic Games, driving brand growth through key account sales and strategic partnerships ▪ Directed design, merchandising, and supply chain operations across Asia and Europe, optimizing sourcing, production, and logistics to enhance efficiency and market expansion Director, Procurement & Sourcing – Global Operations July 2007 – July 2011 ▪ Led global sourcing and supplier negotiations across Asia and EU, securing top-tier manufacturing partners and optimizing costs ▪ Managed product development from fabric selection to production, ensuring Olympic-grade performance apparel while executing international marketing strategies through activations, athlete sponsorships, and media partnerships |WESTERN COLORPRINT INC | Denver, CO July 2005 – July 2007 Director, Media & Advertising Strategy ▪ Led national advertising agency strategy, managing multimillion-dollar media buys, market research, and campaign execution ▪ Developed data-driven marketing initiatives, leveraging analytics to optimize customer engagement and brand visibility ADDITIONAL SPORTS INDUSTRY EXPERIENCE |NFL DETROIT LIONS | Marketing & Suite Services Internship | Detroit, MI ▪ Executed on-field promotions, sponsorships, and Youth Football Programs to boost fan engagement ▪ Managed suite holder events and supported marketing efforts for Ford Field's opening and Super Bowl XL (2006) 2003 – 2006 |THE RYDER CUP 2004 & JACK MORTON WORLDWIDE | Event Marketing Activation | Bloomfield Hills, MI 2004 ▪ Executed marketing strategy and sponsorship activations for the 35th Ryder Cup at Oakland Hills Country Club and the PGA, including Opening Ceremony event operations and productions, sponsorship and player activations |GLOBAL SPORTS VENTURES UK | International Business Intern | London, United Kingdom ▪ Managed commercial partnerships, sponsorship sales, and brand activations for professional athletes and European football clubs, overseeing uniforms, in-stadium advertising, and strategic marketing initiatives (Aston Villa, Birmingham City, PFA, Real Madrid, AC Milan, Chinese football clubs) EDUCATION INDIANA UNIVERSITY, College of Arts & Sciences | Bloomington, IN Bachelor of Arts, Telecommunications, Minor in Business, Communication & Culture Clubs/Activities: Delta Zeta Sorority, IU Club Lacrosse, Study Abroad, IU Student Foundation IES/CITY UNIVERSITY & QUEEN MARY, UNIVERSITY OF LONDON | London, UK Bachelor Program, International Business Educational Program PROFESSIONAL AFFILIATIONS Member, National Sports Marketing Network (NSMN) 2004