Jennifer Susan Baker

I am an accomplished marketing professional with experience in direct and loyalty marketing, digital personalization, marketing programs and communications and brand identity for luxury, upscale and resort segments within the hospitality industry. I drove and exceeded revenue through numerous customer acquisition and retention efforts with specific experience in multi-channel campaign management, CRM and loyalty marketing. I have expertise in machine learning, A/B testing and influencing product stakeholders throughout a matrixed organization. In addition, I am passionate about my work and seeing results come to fruition. I enjoy working in a team environment as well as independently.