Jennifer I. Paquette
30 West 61st Street, #27C C:-
New York, NY 10023-
SUMMARY
Accomplished Marketing Professional with extensive experience in direct marketing, communications and practice management of business to consumer products and services. Key strengths include creating marketing plans, project management, leading cross-functional teams and writing skills.
Strategy and Planning
Program Management
Communications
Partner Relationships
Copywriting and Editing
Achievement Oriented
PROFESSIONAL EXPERIENCE
JOHN A. PERROTTI, MD, PLLC – New York, NY 2001-PRESENT
Practice Manager/Marketing Consultant
Manage daily operations for plastic surgery medical practice by establishing practice standards, operating goals, productivity improvement and cost-reduction programs that consistently improve quality and patient satisfaction. Develop and manage implementation of marketing plan including strategy, branding, design and profitability standards. Establish action plans that lead to projected impact upon patient retention and loyalty enhancement.
Manage flow of patients, coordinate surgical scheduling, prepare and support patients throughout surgical process
Ultimate resource person and advocate for patients
Supervise all financial and business functions including patient accounts and industry compliance policies
Ensure productive relationships with internal staff, pharmaceutical reps and fellow physicians
Track patient test results and communicate and act on critical results
Track patient appointments, referrals and consultations
Design and maintain practice website
Create newsletters and press releases
AMERICAN EXPRESS, New York, NY -
Senior Manager, Advertising/Merchandise Services -, Manager,-, Project Coordinator,-)
Directed advertising efforts of $250MM catalog division pursuing aggressive growth strategy, while managing workload which averaged 40% increase annually. Established marketing strategy, branding and design standards. Motivated and managed staff of five.
Responsible for creative development of cost effective direct marketing programs and advertising strategic objectives that generated 100% of business unit’s $229M gross sales
Managed program budgets that ranged from $47M+ to $2368M+ and ensured cost containment and profitability
Led cross-organizational team responsible for strategic development and launch of ExpressNet Shopping, a new e-commerce business channel via America Online and the internet
Increased profitability by identifying and analyzing benchmarks in creative and production process to reduce cycle time and increase cost savings
Analyzed marketing plan to produce value propositions, benefits and service guarantees
Reviewed, contracted and managed agency and freelance client relationships for direct mail and internet services
Monitored and controlled $22MM promotion budget
JENNIFER I. PAQUETTE-Two
Supervised development of joint projects with business units that increased customer loyalty and enhanced profitability
Managed project development including layout, design, photography and copywriting as liaison between advertising agencies and in house advertising, marketing and production teams
JENNIFER I PAQUETTE, New York, NY 1984 - PRESENT
Writer, Author, Editor (Self 2012 – present, John A Perrotti MD PLLC 2001 – present, American Express 1988 – 1995, Finlay Fine Jewelry 1984 – 1988)
Versatile writer and editor with expertise in developing copy and messaging for both consumer and medical audiences. Strategically conceptual out-of-the box thinker who can take a creative vision and deliver practical solutions for a variety of industries, and across multiple channels and mediums.
Contributing writer, various blogs and publications
Author, “The Awakening of Agnostos”, a mythology novella
Copy and content editor for fellow writers and authors
Highly effective and detail oriented
Excellent written and oral communication and organizational skills
Proven performer in deadline driven environment
Highly motivated with a positive attitude
EDUCATION
Bachelors of Science – Mass Communications
Boston University
