Jennifer Lackgren
Award-Winning Music Professional With A Strong Marketing And Organizational Background
JENNIFER
LACKGREN
Award-Winning Music Professional With A Strong
Marketing And Organizational Background
Over 9 years of work experience as a professional musician.
Personable, customer-focused, detail-oriented employee. Exceptional leader talented at communication,
networking and creativity. Technically savvy with outstanding relationship building and presentation skills.
Broad industry experience includes music, branding and social media.
CONTACT INFO
WORK EXPERIENCE
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Signed Artist
Live Artists Asia | 2017 - Present
+66 -
Languages
English (native), Thai (basic)
Nationality
Thai, Swedish
Performed in hundreds of paying gigs and developed positive customer
relationships. Developed strong leadership and group effort skills as
band leader and designed marketing strategies to ensure artist growth.
Networked and marketed myself to acquire gigs
Built artist awareness through social media platforms
Collaborated with booking agent to negotiate artist fees with venues
EDUCATION
B.B.A. in Marketing
Bangkok International University
Graduated with Second Class Honors
Collaborated on photo shoots and video for marketing materials
Producer, Band Manager
Pacifico Music Production | 2015 - Present
Updated release schedules, managed performance and distribution
contracts, and coordinated itineraries and tour budgets. Managed Jenny
& The Scallywags and built it into one of the best known expat bands in
Bangkok’smusic scene. Used a wide set of marketing methods including
RELEVANT SKILLS
branding, social media, community outreach and event marketing.
Developed and implemented the marketing strategy
Strong Verbal Communication
Excellent Presentation Skills
Project Management
Strategic Planning
Handled bookings. promotion and finances
Scheduled and coordinated performances and interviews
Built and maintained relationships with sponsors
Created spreadsheets of ticket sales, attendance, and gross profits
Designed graphics for promotional advertising
Proficiency MS Office, Excel
Creative Problem Solving
Assistant Manager
Funstastic Friends | 2012 - 2015
Assisted in organizing birthday parties, kiddie corners and other events
for children with services like a puppet show, face painting, ballooning
and party games.
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