JENNIFER L. KRONSTAIN
82 Charles Street #6 / Boston, MA 02114
M: - ~ E:-~ Twitter: @jenkronstain
Skype: jenniferkronstain1 /-Plum Professional Profile: http://app.plum.io/profile/jenniferkronstain
EXECUTIVE SUMMARY
I am a data-driven sales, marketing and content executive with cross-platform experience (broadcast, interactive and print) including three years on the air at a prominent NPR affiliate. Prior to my current role as a freelance writer and interactive content producer / manager, I owned and operated my own public relations firm where I employed two contractors and managed all business functions, including new business development, account strategy and operations. I have served as Communications Chair of Syracuse University’s National Alumni Association Board of Directors, leading 42 clubs nationwide as they encouraged alumni involvement at the local level.
WORK EXPERIENCE
2012-present – Head Writer / Interactive Producer – Independent Contractor – Cherry Hill, NJ & Boston, MA – Researching and ghostwriting books, proposals, bylines and long-form business documents to clients across multiple verticals. - – Principal / Founder - KMG Worldwide Public Relations – Cherry Hill, NJ & New York, NY
Owned and operated my own public relations / marketing firm.
Generated leads, pitched and secured new business using industry-specific data to make my case.
Established and executed against messaging programs for clients in CPG, wireless and infrastructure spaces.
Earned front-page placement in Advertising Age as well as coverage in The New York Times for the nation’s 5th largest independent Atlanta-based advertising firm, breaking through the industry clamor for a firm not based in New York City.
Tripled monthly retainers from $3,000 to $10,000 in 12 months.
Tracked agency leads in Salesforce- – Account Supervisor – CooperKatz & Co. – New York, NY – Drove results-oriented communications programs for firm’s top-tier technology and consumer-focused clients, including Virgin Mobile and ASCAP- – Account Director – Abelson Group, Inc. – New York, NY – Initial hire at fledgling strategic communications firm focusing on the mobile and interactive advertising industry. Secured key business for the firm on Day 1. Among our clients: eMarketer, mBlox, Convedia, Ubiquity- – Founder / Community Manager – PhillyBlog.com – Philadelphia, PA
Co-founded online community about the city of Philadelphia (now defunct) and managed associated SEO, Google AdWords and moderator team.
Leveraged MailChimp and other tools to manage regular monthly newsletter.
Managed blog in WordPress.
Sponsored networking events to raise awareness about the community.
Grew free membership from zero to 25,000+ participants as well as more than a million monthly page views via word-of-mouth.
- – Independent Marketing and Editorial Contractor – JK Communications – Philadelphia, PA – Developed newsletter and web site content for entities in and around Philadelphia. Clients included Medical Broadcast Company (now PublicisHealth) and Innovation Philadelphia.
- – Interactive Promotions Manager / Producer – AOL Time Warner – Dulles, VA – Launched News and Sports channels for the nation’s first interactive television service, AOLTV. Developed and implemented traffic-driving strategies across the company’s content properties for the service. Integrated feed content from Time Warner partners including The Weather Channel, CNN, CNN Money and CNN SI.
- – Independent Contractor – Philadelphia, PA – Provided work-for-hire writing via Aquent, including catalogue copy and content for a health-related web site. Learned HTML and other CMS, which led to the position at AOL.
- – Sports / News Reporter – News & Record – Greensboro, NC – Covered community sporting events (e.g. high school football and basketball, minor league baseball) and wrote feature stories for 120,000 circulation daily newspaper. Key story coverage: corruption in AAU basketball (little leagues), Single-A minor league baseball team (where Derek Jeter got his start) and local crime.
- – News Reporter – Press & Sun-Bulletin – Binghamton, NY – Primary beats in the paper’s Owego bureau included county, town and village government, local crime, police activity and weather. Key story coverage: Waneta Hoyt trial, the case of an elderly mother in rural Tioga County who was found to have murdered five of her babies and attributed their deaths to SIDS.
- – News Anchor / DJ – WAER FM 88.3 (NPR affiliate) – Syracuse, NY – Anchored weekend morning newscasts in conjunction with Weekend Edition. Hosted evening jazz and blues broadcasts.
EDUCATION - B.A., English and political science, Syracuse University, Syracuse, NY
