Jennifer Holmes

Jennif JENNIFER M. HOLMES D I G I TA L M A R K E T I N G S P E C I A L I S T ABOUT ME C O N TA C T -WhatsApp - www.Mixstrategymarketing.com I’m a customer focused problem-solver who excels in finding creative ways to move the status quo into status wow. Collaboration is a big part of my success – I have a passion that is contagious. My experience in progressive leadership roles in all aspects of the Marketing field have earned me a proven track record of building meaningful relationships to effectively lead teams in the strategy and execution of award-winning products, content and imaginative marketing programs. Catering to clients all over the world, I work remotely, travelling fulltime to bring my clients a fresh global perspective while operating within their business hours. “Jennifer’s strong network is proof that people enjoy working with her, for her and beside her.” Shawn Henderson, Director, Canadian Institute for Health Information AREAS OF EXPERTISE PERSONAL SKILLS S T R AT E G Y & P L A N N I N G L E A D E R S H I P & C O L L A B O R AT I O N C R E AT I V I T Y A C C O U N TA B I L I T Y P R O B L E M S O LV I N G TECHNICAL SKILLS M A R K E T I N G C A M PA I G N S Developing strategies, tactics and assisting in the execution of multi-channel promotional campaigns including digital, print, TV and social media platforms. • Collaborated with Agency of Record, Sales, e-Commerce and Customer Marketing teams on integrated Direct Mail and Digital marketing tactics, advertising campaigns and multi-channel promotions to support robust product and customer life cycles, increasing the customer base by over 10%. • Contributed to the planning, development and execution of integrated product marketing strategies and campaigns for the Vancouver 2010 Winter Olympics medals/coin program, resulting in an increase of the customer base to 5 times its original size. D I G I TA L M A R K E T I N G C A M PA I G N S Planning, developing and executing qualitative and quantitative market research to inform product attributes and marketing messaging and tactics. • Coordinated projects with research CONTENT & E-MAIL MARKETING M E T R I C S & D ATA A N A LY S I S S E O / S E M O P T I M I Z AT I O N Managing the full product life cycle of existing product lines and new award winning customer focused products. • Responsible for the strategy, planning and development of a $2,000,000 revenue product portfolio. • Led the development of innovative customer-focused applications, creating 6 world-first products including one featured on the internationally broadcast Colbert Report TV show. • Collaborated with licensors and suppliers in the development and launch of over 40 consumer goods products within a year of conception. M E T R I C S & D ATA A N A LY S I S MARKET RESEARCH PRODUCT MANAGEMENT PRODUCT MANAGEMENT suppliers such as IPSOS to conduct focus groups and online surveys to gauge customer interest in product and packaging design. • Key contributor in the design and implementation of a super-user panel for real time feedback from high value customers. • Conducted interviews with representatives and retailers to gain front-line insights. Performing Hind-sighting and Sensing using analytic tools such as MS Dynamics AX, Sales Cubes and historical data mining as a means to assess and improve acquisition, retention and conversion rates and product performance. • Performed extensive market research, data analysis and trending of purchase motivations to optimize pricing, design and market positioning, leading to the creation of a record 72 product sell-outs. • Conducted analysis on product, price, market and customer trends, using this data to drive product attributes and marketing efforts which contributed to over-achieving profit targets for 5 consecutive years. WORK EXPERIENCE ACHIEVEMENTS • Two time nominee for the President’s Award • Led two projects which both received the coveted international “Coin of the Year” award , which is considered the Oscars of the collector coin world • • • • M I X S T R AT E G Y M A R K E T I N G K I C K S TA RT E R P R O J E C T 2017-PRESENT Road/Kill Table Top Game - 2013 Senior Marketing Consultant Providing tailored marketing solutions to help small and mid-size companies increase their sales by boosting acquisition/conversion and increasing the value of existing customers through optimization of the “Marketing Mix”, using a customerfocused approach. Market Research Branding & positioning Campaign planning & assessment Client strategy sessions Business Partner Partnered in a Kickstarter project in the Games category; Raised $21,000 in pledges in under 24 hours Conducted market research Created and implemented marketing strategy and tactics Coordinated the development of a video, and led campaign execution using content creation and curation, SEO, social media and other digital marketing • • • • Earned a 100% score on Corporate Engagement survey in the category of “My manager provides the support I need to succeed.” ROYAL CANADIAN MINT, OTTAWA ON- BELL CANADA, OTTAWA ON- Profitable Crown Corporation specializing in circulation coinage, investment bullion and consumer goods in the form of finely crafted collector coins (numismatics) and medals. World renowned Canadian telecommunications and media company with international subsidiaries. • Senior Manager, Product Management -): Led the Acquisition, Conversion & Retention product marketing team; responsible for the strategy, planning and development of the numismatic product portfolio. • S e n i o r M a n a g e r, R e s e a r c h & Development -): Led the Advanced Minting Technologies product development team; responsible for strategy, planning and management in the development of innovative customer-focused numismatic and bullion/refinery technology applications. • P r o d u c t M a n a g e r, M a r k e t i n g -): Responsible for the full product life cycle of innovative award-winning consumer products; planning, development and execution of integrated marketing strategies, campaigns and budgets for numismatic coins and the Vancouver 2010 Winter Olympics medals/coins program. • Marketing Manager, Prepaid Services ( 2 0 0 1 - 2 0 0 3 ) : Re s p o n s i b l e f o r promotional execution and distribution channel management for QuickChange prepaid calling and Bell WebMinutes prepaid Internet service. Managed portfolio sales results, analysis, trending and reporting up to executive level. Managed industry and competitive analysis, pricing models. Developed and presented recommendations for expense reduction and Customer Satisfaction initiatives. Collaborated with retail outlets to ensure flow of information and customer focused training. • P r o d u c t M a n a g e r, S m a r t To u c h Services -): Responsible for product development and life-cycle management of new and existing telecom services. Accountable for t h e a n a ly si s of d a t a re ga rd i n g penetration, retention, service adoption trending and pricing strategy inputs. Conducted government (CRTC) regulation filing applications for new and existing SmartTouch Calling products. “Jennifer listens well, is not afraid to ask questions and brought a good deal of common sense to the project team.” A.J. Tasker, Team Lead, Stentor/Bell Canada E D U C AT I O N R LANGUAGES BACHELOR of SCIENCE in C E R T I F I C AT I O N i n D i g i t a l Business Administration Marketing Strategy Marketing minor Honour Society ENGLISH FRENCH STATE UNIVERSITY OF NEW YORK at Empire State College L E V E L I I C E R T I F I C AT I O N i n Content Marketing and Social Media OMI Online Marketing Institute S PA N I S H TRAINING & VOLUNTEER WORK • Disney Institute (2010): Approach to Business Excellence – Leadership, People Management, Quality Service and Inspiring Creativity INTERESTS READING WRITING • PMAC Performance Management Academy (2014): Strategic Account Management & Business Development • Camp Tech (2017): Google Analytics WAY- F I N D I N G ( FA N C Y T E R M F O R C H R O N I C A L LY G E T T I N G • Other: Wordpress, Google Applications / GSuite, Slack, Zoom, MAC Pages, Keynote, Numbers; MS Office, Adobe Photoshop, Sharepoint, MS Dynamics AX, Sales Cubes LOST) A D V E N T U R E T R AV E L • Volunteer Work: • S U R F I N G ( A B S O L U T E A M AT U R E ) • • Book Reviewer for The Mindful Word, a digital magazine which commands 100,000 monthly views and specializes in a range of engaged living topics such as mindfulness and personal growth Mentor to two promising marketing professionals WRITING EXPERIENCE • In addition to marketing content, I enjoy penning travelrelated articles, product editorials and fiction pieces inspired by real-life, including a novel, “Following Michael” about a mother’s personal journey after the death of her son which was short-listed for the 2013 Amazon Breakthrough Novel Award (based on the synopsis); now out of print. I also blog about my life and travel experiences at www.thegypsymovement.com