Jennifer Clark

Jennifer Clark --LinkedIn: https://www.linkedin.com/in/4jenniferclark/ Portfolio: http://www.jennifer-clark.com ► OVERVIEW As an innovative thinker with experience in B2B SaaS, enterprise tech, AI/ML and robotics, Jennifer is an ideal candidate. Her proven track record of leading go-to-market initiatives, influencing and collaborating with crossfunctional teams is evident below. ► CORE COMPETENCIES • • • Experienced leader who fosters trust, disrupts conventional thinking, and easily resolves challenges. Leading expert, former IBM, in product marketing & project management, adept in Agile & Pragmatic. Skilled B2B SaaS strategist able to craft product positioning and messaging, with an eye for storytelling. ► EXPERIENCE Marketing Strategist Jul 2023 – Present Self Employed • Created a 12-mo digital marketing strategy for a Biotech company with timing and messaging. • Defined the go-to-market activities to promote and drive enrollment for new K-12 online school. • Developed 6-mo marketing plan for gaming company with actions, dates, messaging, and budget. Senior Director Product Marketing Sep 2022 – Jul 2023 Bright Horizons • Reported 117% YOY increase in feature adoption for B2B SaaS AI solution from go-to-market date. • Crafted compelling storytelling based on TAM and VOC for 3-5 new vertical markets. • Created a brochure to assist business clients in their evaluation of whether to invest in a new center. Senior Director Product Marketing Dec 2021 – Sep 2022 SVT Robotics, Inc. ● Facilitated 25-person team, produced 20K-attendee event, generated $12M in new leads, acting as the go-to-market lead. ● Refined original B2B SaaS core product positioning and messaging for banner ads and website. Senior Product Marketing Manager Jan 2019 – Dec 2021 IBM ● Developed and evolved the global IBM Sterling Order Management AI Suite of solutions' overall marketing B2B SaaS product strategy for both cloud and platform products. ● Designed positioning and messaging, working collaboratively with sales and engineering, managing the product roadmap, 91.2% YoY win revenue, 40.2% YoY marketing sourced revenue. ● Facilitated a 50-member cross-departmental team in global go-to-market initiatives displaying strong leadership with responsibility to report revenue activities and income to GM bi-weekly. ● Authored blogs, whitepapers, ebooks, infographics and social content to fill content blueprint framework. ● Evangelized customer analysis using internal and external data, focused on outside-in approach. Senior Product Marketing Manager Apr 2015 – Jan 2019 Capital One (formerly BlueTarp) • Mobilized B2B SaaS go-to-market tactics that grew revenue +60%, delivering ~$300M new business in 18 months. • Guided a team to execute B2C SaaS go-to-market activities as the product marketing manager and project manager, leading a team of ~20 cross-functional team members including sales and product. • Engineered B2B/B2C SaaS marketing materials to teams to help them understand value propositions, messaging, differentiation, competitive analysis, and elevator pitches. • Fostered B2B SaaS sales enablement and participated on bi-weekly sales calls and demos. • Championed to standardize a customer feedback system and kicked-off NPS. Recommended action to Improve customer satisfaction feedback resulting in 42% improvement. • Unified activities to help company grow 200% in a period of 3 years. Product Marketing Manager Jun 2014 – April 2015 SOVOS (formerly TaxWare) • Enabled cross-functional project team in a global launch of a product that was new to the company and the marketplace. Designed and tested email and web campaigns, making changes in real-time. • Shaped go-to-market strategies for all existing products in multiple market segments and sales channels, owned persona creating and messaging for TAM. • Championed voice of the customer insights with target audience identification, market research, customer advisory boards and interlock with sales and customer support success. ► EDUCATION MBA in Business Administration & Marketing BS in Business Administration & Marketing AI FOUNDATIONS CERTIFICATION CANDIDATE UNIVERSITY OF NEW HAMPSHIRE UNIVERSITY OF SOUTHERN NEW HAMPSHIRE COURSERA ► SKILLS Adobe, Asana, Basecamp, ChatGPT, ClickUp, GoogleAnalytics, GoToMeeting, Hootsuite, Hotjar, Hubspot, Jira Mac, Mailchimp, Microsoft, Microsoft Teams, Monday.com, Mural, Notion, Qualtrics, Pendio, Salesforce, Skye, Slack, Siesmic, Smartsheet, Trello, Wrike