Jennifer Boydon

Jennifer W. Boydon 2305 Holly Oak Dr., Danville CA -- Background Seasoned, high energy and detail-oriented sales & marketing professional primarily in the education, enterprise software, travel and online services industry. Passion for growing the brand and business through data-driven & innovative marketing plans along with strategic partnerships. Proven track record in delivering high performing marketing campaigns to drive sales channel and pipeline building for the organization. Experience Marketing Manager (Demand/Lead Generation) ARC Document Solutions, (July 2017 – Present) Design, build, drive, manage and optimize demand generation and growth efforts, including email campaigns, advertising, SEM, print mailings and webcasts Strategize and execute campaigns end-to-end that make an impact at different stages of the sales cycle to drive brand awareness, engagement and lead generation (10,000 leads/quarter) Leveraging project management tools, marketing automation and CRM systems. Drive targeted and nurture email campaigns for various products and services using multiple email platforms, list segmentation tactics and business intelligence Manage a multi-tiered mix of digital and offline advertising campaign deliverables with publications, associations and partners Ensure campaign outcomes & KPI impact are set, measured, assessed and communicated; collect and report on quantitative insights and qualitative feedback from the sales team. Manage social media campaigns and company blog Social Media Specialist Pleasanton Partnerships in Education (PPIE), -) Developed strategy to bring awareness to Pleasanton public school programs/community events Worked closely with Executive Director to bring awareness to PPIE and raise funds for critical programs in the Pleasanton Unified School District Promote ie. STEAM (Science, Technology, Engineering, Art and Math) Increased awareness to their largest community fundraiser and help raise over $100,000 Drove social community interaction on Facebook and doubled followers in less than a year Digital Marketing Manager Cathay Pacific Airways, -) Oversee and executed strategic & targeted online marketing plans to grow revenue  Manage work flow with revenue and design team, including freelancers to ensure project runs smoothly and on-time Identified opportunities/business challenges and provided strategic solutions targeting North America leisure and business travelers Developed online strategy with ability to promote fare sales and deep-linking capabilities leading to 44% revenue growth in 2 years from $69.1M to $99.8M annually Manage website content and design, working with web designer Develop strategic partnerships to increase brand awareness and online revenue  Execute email marketing (maintained 30%+ open rate) and SEM/SEO marketing campaigns Manage North America online customer support staff Research Analyst Yahoo! Inc. -) Storytelling using insightful solutions and market research for business development and nat'l sales team Main lead in supporting sales team in the Entertainment, Finance, Retail and Travel vertical markets Research Assistant University of California, Davis -) Hands-on lab work & data analysis for agriculture research project involving plant protein growth Data analysis and lab work assistance to Animal Science graduate study programs Student Peer Advisor University of California, Davis -) Animal Science & Management major & internship advising for the #1 premier Animal Sciences Department in the U.S. Education University of California, Davis (2000) Bachelor of Sciences in Animal Science and Management Skills & Languages Proficient in Microsoft Office (i.e., Outlook, Word, Excel, PowerPoint, etc.,), Saleforce, Sugar (CRM), Pardot, MailChimp, Wrike, WordPress, SQL, 3rd party consumer data tools (ie. Nielsen, MRI, comScore) website content management, Google AdWords, Google Analytics, social media, Chinese, English Articles https://www.e-arc.com/blog/10-ways-wrap-2017-look-ahead-2018/ Volunteer Work Art in Action (2015 – 2016) Sound Reading Partners, Alisal Elementary School -) Pleasanton Run for Education -) References Available upon request