Jennie Safronov
Senior Frontend Developer
Podgorica, Montenegro | - |-| LinkedIn
SUMMARY
Senior Frontend Developer specializing in React, Next.js, and headless WordPress architectures for large-scale
fintech platforms.
9+ years of software development experience and over 12 years in fintech environments. Currently at AvaTrade,
co-leading frontend modernization and platform optimization initiatives that improved performance by 20–30%.
Experienced in designing and building large, complex web systems and scalable, high-performance applications
in regulation-driven environments, with a strong focus on performance, SEO, and multi-language platforms.
Strong understanding of scalable architectures, API-driven systems, and modern frontend development practices,
with solid JavaScript (ES6+) knowledge and experience across different frameworks and web technologies.
Strong interest in learning new technologies and continuously improving development practices. Comfortable
working both independently and as part of a team in distributed environments.
PROFESSIONAL EXPERIENCE
AvaTrade, (Israel, remote) - global fintech trading platform providing forex, CFD, and crypto brokerage services
across international markets.
Senior Frontend Developer
January 2022 - Present
Stack: React, Next.js, WordPress (Headless CMS), PHP, REST APIs, Docker, CI/CD
Websites: AvaTrade, AvaStocks, AvaPartner, Atrade, AvaAcademy, TradingReviews, AvaFutures
●
●
●
●
●
●
●
●
●
●
Co-led migration of a large multilingual marketing platform (30+ languages, 10k+ pages) from legacy
WordPress to a Next.js headless architecture.
Improved platform performance by 20-30% through frontend optimization and modern rendering
strategies.
Played a key role in designing and implementing a cross-platform design system, reducing repetitive
frontend development by 40–60%.
Developed scalable React/Next.js applications integrated with headless WordPress CMS supporting
tens of thousands of pages and global multi-language environments.
Built and integrated complex data-driven content systems using REST APIs, handling structured data
across multi-language environments
Collaborated closely with Product, UX/UI, Marketing, and SEO teams in an Agile development
environment using Azure DevOps to manage tasks and releases.
Translated design concepts (Figma) into high-quality, production-ready UI components
Trained SEO and Marketing teams on internal systems and workflows, and created technical
documentation in Confluence to support onboarding and knowledge sharing.
Wrote clean, maintainable code following best practices in performance and architecture.
Diagnosed and resolved production issues across frontend, backend, and infrastructure layers to
maintain platform stability.
AvaTrade, (Israel) - global fintech trading platform providing forex, CFD, and crypto brokerage services across
international markets.
Frontend Developer
January 2017 - December 2021
Stack: WordPress, PHP, JavaScript, HTML5/CSS3, Vue.js, Webpack
Websites: AvaTrade, AvaStocks, AvaPartner, Atrade, AvaAcademy, TradingReviews, AvaFutures, lpAvaTrade
●
Played a key role in designing and implementing a modular landing page system that reduced page
creation time from ~3 days to minutes (95%+ improvement) and removed the need for ongoing
developer involvement in content updates.
●
Maintained and enhanced the company’s main marketing website and related web platforms.
●
Built responsive landing pages and marketing campaign pages supporting global marketing initiatives.
●
Implemented regulation-driven content updates to ensure compliance across different markets.
●
Delivered responsive, performance-focused frontend implementations using modern HTML, CSS, and
JavaScript.
●
Collaborated closely with Design, SEO, Compliance, and Marketing teams to ensure brand consistency
and conversion optimization.
HIGHER EDUCATION
Tel Aviv University (Israel)
-
Bachelor’s degree with Honors in Art History,
Hi-Tech College (Israel)
-
Certified Diploma in Computer Graphics and Multimedia,
SKILLS
Languages: English (Fluent), Hebrew (Fluent), Russian (Fluent), Serbian (Intermediate)
Technical skills:
Frontend:
JavaScript (ES6+)
React
Next.js
TypeScript
Vue.js
HTML5/CSS3
Tailwind CSS/SCSS
Bootstrap
Internationalization (i18n)
Backend & APIs:
WordPress
PHP
Node.js
REST APIs
OAuth
DevOps & Tooling:
Git
Docker
CI/CD pipelines
Azure DevOps (Agile/Scrum)
Webpack
npm
Vitest (basic)
unit / integration / E2E concepts
Development Tools:
Visual Studio Code
GitHub Copilot
Cursor (AI-assisted)
LEADERSHIP
Led technical training sessions for SEO and Marketing teams on how to use internal systems and
workflows built by the development team.