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Greenville, SC • LinkedIn.com/in/jennihilton-•-
Jenni Hilton
Strategic Market Planning / Synergistic Campaigns / Social Media Engagement
Trade Show Exhibit Management / Public Relations / Search Engine Optimization
Growth focused marketing executive with 20+ years of experience directing campaigns. Talent for achieving
marketing objectives utilizing expertise in public relations, lead generation, content development, search engine
marketing, and advertising. Solid history of success identifying market opportunities for strategic campaign
development, while modifying campaigns to cater to niche markets and unique audiences. Compelling copywriter
able to craft targeted content for websites, blogs, and press releases.
Highly organized and analytical, driving results through concise integration and project planning. Excellent
communication skills for establishing channel partnerships and media relationships for brand visibility. Adept in
analyzing campaign results for adaptation and progressive market penetration, while managing large scale
budgets. Additional experience consulting with organizations, offering expertise to support their marketing
communications programs. Technical proficiencies in CRM software, email marketing resources, Microsoft Office,
WordPress, Mailchimp, Google Analytics, Google Docs, Hootsuite, Buffer, Twitter, LinkedIn and Canva.
Areas of Expertise:
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Campaign Strategy
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Budget Management
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Content Development
•
Public Relations
•
Trade Show Planning
•
Lead Generation
•
Marketing Communications
•
Market Analysis
•
Social Media
•
Media Relations
Professional Experience
MagicLamp Software – Halifax, Nova Scotia
Marketing Consultant (2020 to present)
Develop content marketing initiatives to build business performance and grow brand awareness.
Create engaging messaging to reach target markets, presenting document capture, business process automation
and enterprise content management solutions. Coordinate creation of marketing materials, email
newsletters and website content. Perform additional public relations activities. Manage LinkedIn and
Twitter social networks and messaging.
Fermob USA – Atlanta, Georgia
Marketing Communications Director (2015 to 2020)
.
Develop momentous marketing concepts to drive business performance and enhance brand awareness.
Design authentic marketing campaigns to communicate brand value. Craft engaging messaging to reach target
markets, presenting high quality furniture, lighting, and accessories. Coordinate creation of advertisements,
marketing materials, content, and websites. Perform additional public relations activities, distributing significant
business updates to the media.
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Jenni Hilton
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Creative Concepts – Fairfield, CT (Virtual PR Agency)
Social Media and Business Services Manager (2014 to Present)
Contributing Writer and Project Manager (2012 to Present)
Unified content development, search based marketing, and public relations tactics to achieve goals.
Formed engaging branding strategies to present services to online audiences. Managed social media relationships
and crafted compelling content for business blogs. Adapted messaging to build substantial online impressions
using Google Analytics. Analyzed market research data and content acquired from sweepstakes data using
WooBox and Excel. Conducted market research to gain insight for future campaigns.
NetSupport, Inc. – Alpharetta, Georgia
Marketing and Public Relations Manager (2001 to 2009)
Implemented practical marketing campaigns to promote software products and services.
Spearheaded integration of large-scale marketing campaigns with budgets exceeding $800K. Drove sales
performance using calculated lead generation methods. Extended brand visibility through channel marketing
partner programs, social media, public relations, and advertising.
Additional experience as Marketing Manager (2000 to 2001), Marketing Programs Specialist (1999 to 2000),
Account Executive (1998 to 1999), Marketing Communications Coordinator (1997 to 1998), and Marketing
Assistant (1996 to 1998).
Marketing & PR Consultant for various clients including: The Prinzo Group, Nectar, Paragon Tax Advisory Services,
North Georgia Accounting Consultants, Inc., Southern Outdoor Cinema and more.
Education and Credentials
Bachelor of Science, Business, Marketing • Auburn University – Auburn, AL
