Portland, OR |- | whoisjennacook.com | -HIGHLIGHTS
● Skilled at creating SEO-focused content strategies for clients in various industries, and significantly
increased one client’s organic blog traffic by 170%.
● Remote-work experience with a fast-paced marketing agency startup serving Tech/SaaS clients.
● 4+ years of marketing experience (in-house + agency) and sales experience covering industries in
tech, manufacturing, professional services, and fitness.
● A result-oriented problem-solver with skills in c
ontent marketing & strategy, writing, SEO research,
social media strategy, project management, business development, and creative execution.
PROFESSIONAL EXPERIENCE
Self-Employed, marketing freelance business
Marketing, Writing Freelancer, R
emote
June 2020-Present
Project highlights:
● Took existing video content and created a 20,000-page ebook as a sales tool for a career coach.
● Created a compelling and user-friendly Squarespace website for a non-profit organization.
StudioX Fitness, A
boutique fitness studio founded in Portland, OR in 2004.
Marketing Manager (Part-time), P
ortland, Oregon
Jan 2019 - Present
● Improved user experience, navigation, findability, and on-page Calls to Action (CTAs) by rewriting
website copy and reorganizing the majority of the existing website pages.
● Increased sales of studio promotions and specials by organizing mailing lists, implementing monthly
email newsletters, and by promoting specials on the company website.
● Boosted brand awareness and social media following through organic social media postings and
paid social media campaigns.
GreenLit Marketing, A
small, full-service digital marketing agency startup founded in 2019 serving clients in the
tech, professional services, SaaS, and manufacturing industries.
Digital Media Director, R
emote
Jun 2019 - May 2020
● Created SEO-focused content calendars for three clients and our agency’s internal content calendar;
helped increase one client’s organic blog traffic by 170% (from 19k to 52k) over a 9-month period.
● Helped multiple clients to increase their online traffic and social media engagement by developing
and refining digital marketing strategies based on performance and analytics.
● Created deliverables including content calendars, social media posts, design projects (i.e. white
papers, website mock-ups), website copy, blog posts, analytics presentations, etc.
● Managed 3 client accounts, monthly client engagements, and projects, and collaborated with
vendors on deliverable work.
● Streamlined team collaboration by creating processes for project management, analytics reporting
and SEO audits, etc.
Freedom Fitness, A
big box gym founded in Corpus Christi, TX with 4 outlets.
Offsite Sales Representative, C
orpus Christi, Texas
● Consistently had the highest membership sales on a monthly basis.
● Sold memberships for the newest Freedom Fitness location.
Jul 2018 - Dec 2018
Work and Holiday Visa, Australia
May 2016-May 2018
Jobs included: Hospitality and bartending, door-to-door sales, and marketing freelancing jobs.
Columbia Daily Tribune, A medium-sized daily newspaper has won hundreds of awards for content and quality.
Marketing Coordinator, Columbia, Missouri
Mar 2015 - Apr 2016
● Recognized by the Missouri Ad Managers Association for creating excellent print and online ads for
the newspaper’s property classified listings.
● Supported the promotion of HelloBaby Expo by increasing its Facebook page following by 72% in
less than a three-month period, while also increasing post engagement.
INTERNSHIPS + SCHOLARSHIP PROGRAMS
TaLK (Teach and Learn in Korea) Program, A government-sponsored English program that provides
scholarships for university students to come to South Korea for a once-in-a-lifetime experience.
English as a Second Language (ESL) Teacher, Jangheung, South Korea
Aug 2013 - Jan 2014
Stone Ward, A
full-service advertising and marketing agency serving national clients and non-profits.
Copywriting Intern, Little Rock, Arkansas
Jun 2012 - Aug 2012
● Collaborated as part of an intern team to develop a cohesive advertising campaign for the Museum
of Discovery, Arkansas’s premier science center.
● Worked directly with the agency’s creative director to craft email and web copy for existing agency
clients, including national clients like SportClips and Snap-on Inc.
EDUCATION - Missouri School of Journalism, University of Missouri (Columbia, Missouri)
Bachelor of Arts in Journalism, Business Minor, Magna Cum Laude
Graduation May 2013
SOFTWARE AND TECHNICAL
● SEO - SEMRush
● Analytics - Google Analytics, Hubspot, SEMRush
● Design - Canva and Adobe InDesign
● Website Management - Hubspot, Squarespace, and WordPress
