Jennifer Ubaldo
SEO Strategist
LinkedIn https://www.linkedin.com/in/jennubaldo/
Address: Antipolo, Rizal, PH
Phone: -
E-mail:-
Experienced SEO Advisor and Website Data Analyst with 14 years in the SEO Industry. Excellent reputation for resolving problems
and driving overall operational improvements.
Work History
June 2023 – Present
Web Analytics Specialist
True Classic, Los Angeles, CA
• Crafted site merchandising, sales and customer activity reports for Executive Leadership Team
• Spearheaded accurate implementation with the Web Development Team on GA4 Ecommerce
Data Layers within Shopify
• Seamless integration of client-side GA4 custom events, tracking specialized User Activity on
various site features.
Sep 2022 – April 2023
Fractional SEO Strategist
House of Psalm SEO Agency, Melbourne, VIC, Australia
• Crafted a six-month strategy targeting high-impact technical SEO issues, leveraging keywords
in second page positions which catapulted a major retailer's revenue to 420% after
implementation.
• GA4 Migrations and Implementation
Nov 2020 – Present
Nov 2020 to Present
Freelance Associate Marketing Advisor
LFDM, Laguna Woods, CA
•
Contributed in crafting SEO strategies for clients
•
Contributed workflow improvements for content recommendations for clients
•
Developed a rudimentary system that allowed the team to cut the keyword research time in
half. The system helps identify keyword intent and group keyword themes even before
SEMRush released their Keyword Intent feature
•
Supported in managing minor web development projects and conversion rate optimizations for
various clients in the networking and education space.
July 2021 – June 2022
July 2021 – June 2022
Senior SEO Manager
House of Psalm SEO Agency, Melbourne, VIC, Australia
• 3,400% increase in goal completions (clicks to call and form submissions combined) for an
Australian pharmaceutical company’s lead generation website in 8 months.
• Achieved 300% increase in Organic users for a sustainability consulting firm in Australia
• 273% increase in revenue from Organic search for a well-known fitness supplements brand in
Australia
• Responsible for spearheading SEO strategies for 20+ clients; handling the Technical SEO, and
Digital PR team
• Analyzed & monitored performance of clients' marketing strategies and statistics to identify
areas of improvement.
• Communicated campaign requirements to client-side teams, e.g. developers and writers
June 2016 – Sep 2020
Head of SEO Operations
Bliss Drive, Irvine, CA
• Propelled a trade show booth manufacturing company's annual revenue from $4M to $10M by
driving increased organic traffic to their website in 2 years
• Ranked an acrylic displays manufacturer's website amongst e-commerce giants such as Amazon,
Staples and OfficeDepot within the Top 3 for highly competitive keywords
• Spearheaded a campaign which increased an online carry out supplies store's traffic and value
by 83% in just 2 months
• Managed about 30+ individuals consisting of account managers, content managers, technical
and off page SEO specialists, web developers and contractors
• Built knowledgebase portal containing SOPs (standard operating procedures) to ensure team
members are guided and produce high quality of work.
• Set up automation on repetitive tasks such as Client Intake process and Employee Onboarding
June 2010 – June 2016
SEO Project Manager
Bliss Drive, Irvine, CA
• Has driven cumulative number of 150+ client projects in the past 10 years
• Analyzed & monitored performance of clients' marketing strategies and statistics to identify
areas of improvement.
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Directed SEO and Web Development projects at all stages, including conceptual planning,
schedule management and final implementation.
Nov 2009 – May 2011
SEO Project Manager
Start Ranking Now, Oceanside, CA
• Headed 20 SEO Client Projects and managed 2 teams specializing in content and link building
• Identified plans and resources required to meet project goals and objectives by setting realistic
timelines and checkpoints.
• Updated operational methods, oversaw accounting procedures, tracked information, and
compiled data to improve efficiency.
Certifications
Trainings
o Google Analytics 4 Certified
o Google Tag Manager Course
o UX Crash Course: Fundamentals of User Experience
Design
o SEMRush Competitive Analysis & Keyword Research
Test
o Technical SEO Exam
o
o
o
The Affiliate Labs Training by Matt Diggity
On Page SEO w/ Kyle Roof
SEO Spring Training - Advanced Structured Data
Education
2002-06 - 2006-03
Bachelor of Science: Computer Science
San Sebastian College Recoletos - Manila, PH
Skills
Software / Tools
Search Engine Optimization
Google Analytics
Process Improvement
Google Looker Studio
SOP Proficiency
MS Clarity
HTML, CSS
SEMRush
Project Management
Moz
Surfer SEO
Page Optimizer Pro
Screaming Frog
Monday / Trello / Clickup / Basecamp 3
Wordpress
Shopify
