Jeniffer Varela

Jeniffer Varela Rodríguez Carrera 53 #123b-12  Bogotá, Colombia  Phone: -  - Journalist/Writer/Blogger I’m a top bilingual writer with almost 10 years of experience in the content production area. Fashion enthusiast and blogger, has traveled across her country writing fashion week and runway reviews. Co-owner of Moda 2.0, one of the most viral fashion blogs in the Colombian scene. Committed, goal-orientated and with a long of digital skills. Proven ability to manage and create products and content for both printed and online publications. Social media manager and editor with a think-forward vision. Strong skills to achieve outcomes and goals when it comes to numbers in social networks (followers, engagement) Skills Creative Writing Content Marketing Fashion Writing Web & Print Content Development Blogging Social Media Management and Editing Digital Resources Education UNIVERSIDAD AUTÓNOMA DEL CARIBE, Barranquilla, Colombia Comunicadora Social-Periodista, 2/2011 Major: Journalism Named two times 2nd of her class, years- Professional Experience Revista ¡HOLA! Colombia, Bogotá, Colombia – Colombian franchise for Hello! Magazine Reporter, 3/2015 to Present Journalist/reporter from lifestyle sections such as Fashion, Cookery and Style. Along with her writing job, she is in charge of the social media management and content writing for social media of the brand. Selected Accomplishments: Management and growth of the social media presence of the magazine, increasing number of following and engagement by 50% in 6 months. Exclusive interviews with characters like Alessandra Ambrosio, Antonio Banderas, designers like Edgardo Osorio and Carolina Herrera. Readership of the magazine grew by 35% due to changes in lifestyle articles Online readership growth: Colombia delivers over 450.000 unique visitors to the main website in Span every month Jeniffer Varela Page 2  - pernine ltda, Bogotá, Colombia – Retail company owner of the operating licenses of Steve Madden, Nine West, The North Face, Superga and Vans in Latin America Community Manager, 9/2014 to 3/2015 Community Manager and responsible for the digital content area with marketing purposes for brands such as Nine West, Steve Madden and Superga in Colombia Selected Accomplishments: Expanded engagement by 35% for Instagram and Facebook accounts for both Steve Madden and Nine West in Colombia. Managed and advised management for social media managers in countries like Ecuador, Chile and Venezuela Started a community for the Superga brand, including social media profiles, digital orientated events and collaborations with influencers. terra colombia, Bogotá, Colombia – Leading news and mobile content platform in Latin America Fashion reporter, 1/2014 to 9/2014 Fashion reporter in the Life and Style section, which covers subjects such as cookery, health, fitness, etc. Selected Accomplishments: Increasing the online readership with accurate, engagement articles. Reviewed runways and collections for brands like Louis Vuitton. Created video content for the mobile division of the company, including red carpet reviews and show’s hosting. el heraldo, Barranquilla, Colombia – Leading regional newspaper in Colombia Trends reporter, 11/2010 to 10/2012 Web reporter, 10/2012 to 6/2013 Magazine reporter, 6/2013 to 1/2014 Web site reporter, a position that was alternated with other sections like 'Trends' and the magazine's writing staff. During that time her duties also included content writing for www.elheraldo.co and social media management, as well as tv hosting for some live streaming events. Selected Accomplishments: Created and managed the social media network of the newspaper, the second largest news website in the country Increased magazine readership by 10% as part of a creative team Created video content from news and events hosting for the editorial company Jeniffer Varela Page 3  - Freelancing work The World of dayan candamil– Travel and lifestyle blog Guest Blogger and editor, 9/2016-present articlesbase.com– Content Website Guest fashion author, 7/2016-present farimaging.com – Photography blog Guest Blogger, 5/2016 priceless cities – Mastercard tourism and travel program Guest Blogger, 11/2014 – 6/2016 Technology Software: Photoshop (basic), MS Office (Word, Access, Excel, PowerPoint) Web/Multimedia: Wordpress and blogger platforms, Content management tools such as HootSuite and Web Metrics such as Google Analytics and Adobe Omniture, Content Management Systems (Drupal) Portfolio under construction in www.jeniffervarela.com