Jenifer Arrepol

Jenifer Arrepol- |-| LinkedIn WORK EXPERIENCE TAG Worldwide Project Manager for Imperial Tobacco Brands • • • Project Manager for McDonald’s UK and Ireland. • • • Mar - Oct 2024 Led end-to-end toolkit creative production across POS and digital channels for 3 key brand accounts (Rizla, Blu, Fortuna). Led global collaboration with creative, strategic and production teams, increasing production efficiency by 15%. Developed processes to ensure 100% transcreation and adaptation of assets, resulting in the launch of shopper market materials across 5 European countries. Linney • London, UK London, UK Apr 2023 - Feb 2024 Coordinated the transformation of master files into multiple formats for POP print and digital promotional campaigns. Led production and animation workflows by monitoring budgets, timelines, and digital schedules. Conducted quality control checks for all print elements, allocation and packing lists to enhance logistics efficiency. Maintained accurate and up-to-date invoices totalling £400k, which streamlined the invoicing tracking and payment process. Hogarth Worldwide - a WPP Company Project Manager for The Coca-Cola Company São Paulo, Brazil Mar 2022 - Mar 2023 ● Led the development process across multiple creative teams, suppliers and partner agencies. Overseeing the production of assets for digital channels (display ads, digital banners, OOH, social media with static and dynamic imagery), post-production (adaptation and localization of assets – tv and digital), and print materials. ● Facilitated daily stand-up meetings to evaluate team workload, optimise resource allocation, and ensure timely delivery of assets for campaigns in English, Portuguese, and Spanish, adhering to Agile workflows for streamlined project execution. ● Implemented growth strategies that increased account revenue from £7M to £12M a year. ● Drove the "follow the sun" business model to maintain continuous progress and achieve timely project delivery. VML - Red Fuse Communications - a WPP Company Project Manager for Colgate Palmolive • • • • Sao Paulo, Brazil Feb 2021 - Mar 2022 Managed end to end creative campaigns for digital and TV projects Worked closely with the account management, creative team to provide strategic support, ensuring all projects remained cost-effective while aligning with client expectations and milestones. Developed detailed project timelines using tools such as Smartsheet and JIRA, ensuring every project phase was carefully organized and executed on time. Consistently mitigated risks by identifying and addressing significant scope changes to ensure the budget and timeline are aligned with the client's expectations. Comdata - Kimberly Clark Account Executive for Huggies, Kleenex and Andrex London, UK Mar 2018 – Jan 2021 ● Conducted qualitative research and data analysis from customer tickets and social media to identify key areas for service improvement across the UK, Portugal, Spain, and South Africa, contributing to a 5% increase in customer retention. ● Managed accurate records of consumer interactions, comments and complaints. The Integer Group Account Executive for Reckitt Benckiser and Mondelez Company Sao Paulo, Brazil Mar 2013 – Mar 2016 ● Designed and executed end-to-end brand activation campaigns up to £500k for flagship products like Vanish, Veet, Dettol, and Durex, ensuring seamless delivery and measurable outcomes. ● Led event coordination strategies for the launch of Oreo biscuits, providing support to the sales team and enhancing POP initiatives. ● Monitored internal agency processes such as briefing development, achieving on-time, client pitching, and comprehensive performance reporting to stakeholders. ● Provided strategic marketing consultancy, crafting innovative campaigns that boosted ROI by 40% upon project completion while significantly elevating brand awareness across key markets. EDUCATION Business School São Paulo Master of Business Administration Laureate International Universities Bachelor’s in Marketing Languages Skills: Native Portuguese and Spanish and fluency in English Technical Skills: Smartsheet, JIRA, Slack, MIRO, SharePoint Sao Paulo, Brazil 2015 Sao Paulo, Brazil-