JEN BERGREN--
INNOVATIVE IDEAS. STYLISH SOLUTIONS.
www.jenbergren.com
linkedin.com/in/jenbergren
A creative problem solver with a strong work ethic, able to get the job done within strict deadlines and budgets. After 10 years as
a magazine art director, I started a photography and art business. Online marketing was my favorite part of running that business,
signaling another career change. To improve my knowledge, I enrolled in an online MBA program and will graduate in February 2019.
PROFESSIONAL EXPERIENCE
KCD PR
San Diego, 2017 - 2018
Research coordinator for this financial and technology PR and marketing agency
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arketing for the agency, including blogs, social media, inbound offers, and website improvements
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Email marketing, producing the weekly agency newsletter for 4,000 business development leads
Daily media monitoring and management to keep the team informed of breaking news for client commentary and pitching
Created and curated engaging content for clients such as blog posts and social media posts
Performed research and market analysis
Fetchlight
San Diego, 2011 - 2016
Business owner and creative director for this pet photography, art, and marketing business
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rovided pet marketing/business consulting, including writing and copy editing, utilizing industry knowledge and experience
• C reated all marketing materials and content such as email marketing campaigns, a Wordpress website and blog, social media
content, printed promotional items, PDF and printed catalog, PDF lead magnet, and more
• O rganized and executed an annual charity event for four years, including writing press releases, requesting auction donations,
mailing invitations, distributing printed promo cards, decor and signage, and online marketing such as Facebook ads
• Planned photo sessions in scenic locations and printed photos as custom art for clients’ homes, with a $1000 sales average per client
Hotel F&B magazine
Remote, 2008 - 2016
Design and production director for this bimonthly magazine for hotel food and beverage professionals
• Designed entire magazine layout of each issue (64 pages on average), including a complete redesign in 2012
• Researched, proposed, and improved website elements, media kits, house ads, and advertiser custom content
• Errorless production work included preflighting ads, placing ads, and uploading PDFs to the printer’s proofing system on deadline
Petco
San Diego, 2009 - 2011
Advertising graphic designer for this national pet product retailer
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esigned the monthly 8-page circular, making fast-paced changes for many departments, using a pricing database of 60+ versions
• Streamlined the circular’s product photo shoots, obtaining/returning all product samples and improving the shot list with snapshots
• Photographed lifestyle scenes and products for the circular and other marketing needs, saving the company over $30,000
Supermarket News magazine
New York, 2006 - 2009
Assistant art director for this weekly magazine and its quarterly Whole Health supplement
• Established and updated a database of photographers hired, and researched new photographers all across the U.S.
• Designed pages and directed product photo shoots for Supermarket News and Whole Health magazine
VOLUNTEER EXPERIENCE
Ellevate Network, Marketing Lead, San Diego Chapter
Aussie Rescue San Diego, Photographer and Marketing Consultant
2019 - Present
2012 - 2016
EDUCATION
M.B.A., Digital Marketing concentration, Montclair State University
Certificate in Photography, University of California, San Diego
B.A. Studio Art: Graphic Design, Certificate in Journalism, Indiana University
New Jersey (Remote),-
San Diego,-
Bloomington, IN,-
SKILLS & CERTIFICATIONS
HubSpot Certifications: Inbound Marketing, Inbound Software, Social Media, Email Marketing, Marketing Design, Partner Agency,
Content Marketing, Growth Driven Design. Hootsuite Platform Certification. Google Analytics for Beginners Certification.
Website Updates and Blogging (Wordpress), Writing, Editing, Social Media, Email Newsletters (Mailchimp and Constant Contact),
Photo Editing, Photo Research, Photography, Marketing Design, Magazine & Catalog Design, Art Direction
Software: Adobe Indesign, Photoshop, Illustrator, Lightroom, Microsoft Office
