Jelena Minic

CAREER OBJECTIVE SEEKING AN OPPORTUNITY FOR PROFESSIONAL CHALLENGES, APPLYING MY EXPERTISE IN A DYNAMIC ORGANIZATION AND POSIBILITY FOR IMPLEMENTING CHANGES. WORK EXPERIENCE 10 YEARS IN MARKETING AND ADVERTISING Jelena Minić Industry: EDUCATION Duration: 2016-present Designation: Marketing Campaign Manager Industry: FMCG Duration:- Designation: Marketing Assistent Industry: TRADE Duration:- Designation: Marketing Manager KEY RESPONSIBILITIES Graduated in Economy languages: English, and German  Creation and coordination of marketing campaigns for 7 educational institutions (covering Bosnia and Herzegovina, Moldova, and Romania markets)  Managing online campaigns, ATL (TV, radio, print, OOH) and BTL (fairs, promotions, events) activities  Creating and coordinating marketing, advertising and PR budgets; preparing yearly/quarterly/monthly objectives -  Negotiating business conditions for each activity  Participation in various project in cooperation with partners, and suppliers (iab Serbia, Microsoft, Apple, Samsung, L’Oréal, Max Factor, influential youtubers, etc) -  Analysis of campaigns effectiveness, sales results and ROI  Developing various creative visuals (banners, billboards, TV ads) and materials (brochures, catalogues, POS material)  Realization of various CSR activities KEY ACHIEVEMENTS Belgrade, Serbia PROFILE:  Passionate about marketing with focus on sale  initiative  priority setting HOBBIES:  Creating effective campaigns with consistently delivering goal-surpassing sales results  Decreasing costs over 300%  Increasing company and brand awareness (according to Nielsen studies)  Implementing new educational program  Excellent relations with media houses marketing departments, agencies, partners, printing houses  Adjusting corporate standards to local market conditions  Introducing new PL brands to local market MANAGEMENT SKILLS  Result oriented  Decision making, problem taking and solving  Development focus  Excellent negotiation and communication skills