Jeffrey J. Martinez
Senior Hotel, Travel, & Real Estate Marketing Writer/Specialist
Miami, FL 33183 |- |-
Qualifications Summary
Specialize in content marketing centered on travel/tourism, housing, lodging, real estate, and property management
Deep experience writing compelling copy showcasing hotels, homes, resorts, and cities/destinations
Skilled at crafting long- and short-form content across myriad channels like direct mail, digital, and social media
SEO-optimized landing pages and blog entries have driven increased revenue, traffic, and awareness
Proficient at in-depth research, including gathering information from subject matter experts
Professional Experience
Freelance Real Estate Writer | Miami, FL | 2022 to Present
Write, edit, proofread, and submit property descriptions for MLS listings
Freelance Neighborhood Profile Reviewer/Editor | Miami, FL | 2022 to Present
Fact-check, proofread, and edit profiles corresponding to a wide range of neighborhoods
Interval International | Copywriter, Hotels and Resorts | Miami, FL | 2011 to Present
Conceptualize, write, edit, proofread, and sign off on all materials, including property ads, Deals pages, e-mails, and brochures, that help generate millions of dollars in annual revenue
Collaborate with graphic designer in laying out pieces, ensuring that images blend seamlessly with text
Lead content projects for premier hotel/resort brands like Marriott and Diamond
Ensure all pieces adhere to corporate Style Guide and adapt them for various markets
Freelance Housing/Roofing Writer | Miami, FL | 2019 to 2021
Wrote website content and blog posts pertaining to housing and roofing
Getaroom.com Hotels | Content Manager/Writer | Miami, FL | 2009 to 2011
Crafted SEO-optimized hotel listings, landing pages, newsletters, and articles
Managed blog that generated thousands of dollars in revenue and top SERP results
Drove increased traffic through article marketing, e-mail, and social media marketing efforts
Splendia Luxury Hotels | Web Content Editor | Miami, FL | 2008 to 2009
Wrote, edited, and optimized for SEO compelling descriptions for luxury hotels spanning various countries
Worked closely with graphic designer in the selection of property photos
Edited mission statement, Style Guide, press releases, social media content, brochures, and articles
Education
Florida International University | Bachelor of Business Administration | Marketing | Summa cum laude
Professional Skills
Writing | Editing | Proofreading | Content Management | Hotel Marketing | Real Estate Marketing | Research
SEO | Social Media | Bilingual | Microsoft Office | Design | Conceptualization | Communication | Leadership
