Jeffrey Hogard

JEFFREY J. HOGARD Chicago, IL LinkedIn: linkedin.com/in/jeffhogard PROFESSIONAL SUMMARY Email Developer & Email Marketing Specialist with extensive experience building, testing, and deploying dynamic, responsive, data-driven email campaigns across enterprise platforms. Skilled in HTML, CSS, segmentation, QA, and email rendering best practices, with a track record of delivering high-volume email production accurately and on deadline while collaborating with strategy, design, analytics, and product teams. CORE SKILLS • Email Development: HTML, CSS, responsive layouts, modular templates, dynamic content, conditional logic, testing, and quality assurance. • Platforms: Salesforce Marketing Cloud, Marketo, Oracle Responsys, Movable Ink, Emma, HubSpot, Klaviyo, WordPress, Shopify. • Data & Automation: Segmentation, SQL, AMPscript, triggered campaigns, customer journeys, A/B testing, KPI analysis. • Tools & Strengths: Adobe Creative Suite, Dreamweaver, Figma, Excel, JIRA, Slack; strong project management, collaboration, troubleshooting, and workflow optimization skills. PROFESSIONAL EXPERIENCE Messaging Design Technologist — Capital One (via Artech, LLC) | Remote |- • Built responsive, accessible, high-fidelity email templates using hand-coded HTML and CSS. • Translated design files into robust, production-ready email builds supporting complex customer journeys and personalization requirements. • Partnered with designers, product managers, and analysts to execute data-driven messaging strategies and campaign tests. • Led projects from discovery through deployment with rigorous QA, documentation, and cross-functional communication. CEO & Email Marketing Lead — Marketing Ascendance, LLC | Chicago, IL |- • Planned, built, and executed multi-channel email marketing and automation strategies for diverse clients. • Designed and coded templates, nurture sequences, and segmentation workflows to improve engagement and retention. • Advised on customer journeys, optimization opportunities, and performance analytics. Customer Engagement Operations & Marketing Specialist — HP | Remote | 2021 • Developed and deployed global email campaigns using Salesforce Marketing Cloud. • Built segmentation and targeting logic to ensure accurate audience selection and delivery. • Trained team members on SFMC workflows, QA processes, and best practices. Email Marketing Manager (Contract) — Paper Street Media | Miami, FL |- • Increased email/SMS revenue by optimizing lifecycle journeys, segmentation, and offers. • Managed analytics, reporting, and automated workflows to drive consistent performance improvements. Digital Marketing Lead (Freelance) — The Medicus Firm | Dallas/Fort Worth | 2018 • Hand-coded HTML/CSS email campaigns to support national healthcare recruiting efforts. • Implemented a new ESP platform and streamlined segmentation workflows for greater efficiency and reliability. Web Developer II / Senior Email Campaign Specialist — IMX / IRLabs | Chicago, IL |- • Led a team of 6–10 specialists overseeing email production and QA processes. • Built and deployed 50+ responsive campaigns annually, reaching more than 15M recipients each week. • Hand-coded HTML, CSS, SQL, and dynamic elements within Oracle Responsys for large-scale programs. Web Design Consultant — Self-Employed | Chicago, IL |- • Developed websites and front-end digital experiences for small and mid-sized business clients. • Strengthened client branding, UX, and technical execution across digital properties. EDUCATION B.S. Multimedia, Web Design & Development — DeVry University (Magna Cum Laude) A.A.S. Web Graphic Design — DeVry University (Magna Cum Laude)