Jeffrey Falcon

JEFFREY FALCON 1309 NORTH WELLS STREET, UNIT 1108, CHICAGO, IL 60610 -▪- ▪ https://www.linkedin.com/in/jeff-falcon-a018442/ Results oriented professional with 15+ years of experience leading and executing complex, cross-functional projects and business transformation initiatives. Proven record of managing products, developing talent, building relationships, driving process efficiencies and creating user-centric, data-driven solutions. Equally committed to solving business challenges and building company culture. Ready to roll-up my sleeves and solve business problems as a leader or key contributor. Core Competencies: Leadership┃Product Management┃Process Engineering┃Business Intelligence ┃CRM┃CMS┃Business Analysis ┃ Project Management┃Systems Integrations┃E-commerce ┃Agile Development┃ Digital Marketing┃Loyalty Marketing┃Shared Services┃User Experience (UX)┃Asset Management┃Digital Strategy┃Change Management┃Diversity & Inclusion┃ Back Office Ops ┃People Management┃Data Analysis┃Software Development┃Stakeholder Management┃Cross-Functional Leadership┃Program Management ┃Facilitation┃ Training┃Enterprise Software Implementation┃Consulting Selected Achievements ● Won a business pitch worth more than $20MM in revenue with recurring revenue of more than $13MM annually ● Led analysis and road mapping for the re-platforming of 10+ bespoke marketing websites into a single platform utilizing the Adobe Experience Platform utilizing AEM, ADobe Analytics, Adobe Target and Adobe Campaign ● Enabled infrastructure that allows for personalization at scale and customer journeys for 10+ brands across a digital ecosystem that includes web, email, sms, pwa, and mobile apps supporting over 2 MM unique visitors per month. ● Launched loyalty/rewards programs for four brands utilizing a variety of partner platforms and mechanics ● Converted marketing websites to be WCAG ADA compliant ● Initiated SAFe agile framework practices within the PMO and digital delivery teams increasing production throughput by 25% ● Created an Asset/UX framework allowing for real time data for UX/conversion optimization ● Reduced UAT issues by 90% through the implementation of process improvement that included a wysiwyg component catalog which overlapped with our available style guides ● Implemented centralized digital asset management repository for our largest client with over 125k assets, creating process efficiencies including automated AI tagging, increasing asset availability by 1000% and asset reuse by 75% while assisting with risk mitigation our rights management ● Worked 14+ years delivering marketing programs within a highly regulated vertical ● Developed high performing talent through ongoing coaching and mentoring with several individuals going on to manage or lead functional teams at other companies ● Completed 80+ hours of training and workshops on Diversity and Inclusion Professional Experience VP Director, Product Management and Process ▪ 2020 – 2023 Leo Burnett ▪ Chicago, IL Managed multiple functions within the digital practice working across a client roster that has included a wide variety of fortune 500 clients across multiple industries (CPG, Banking, Pharma, Non-profit, Insurance, Technology,Hospitality) within a highly matrixed, always evolving organization. ● Directed a team of product owners and business analysts responsible for requirements/user story management, product backlogs, technical feasibility and gap analysis assessments, estimation, PI planning and providing solutions that bring the creative and brand visions to life ● Led asset management team, asset processes and a multi-tenant repository with over 125,000 assets across 10+ brands and 100+ end users ● Directed marketing data operations and quality team that ensure integrity of the incoming marketing data, its associated processes and advocating for a variety of downstream and upstream data stakeholders ● Provided oversight for omnichannel tools (Adobe Experience Manager, Adobe Target, Adobe Campaign,Adobe Analytics, SMS) ● Managed collaboration tools including JIRA/Confluence ● Served as a SME for our largest client’s digital ecosystem (branded properties, offer management, fulfillment, customer service, ugc , loyalty and customer data platform) ● Led process standardization and optimization based on principles from Lean and Six Sigma ● Continued to execute on complex projects such as personalization at scale, content factory, digital coupons, etc. ● Championed our digital proof of concept work stream ● Served on our architectural oversight and data governance boards ● Provided capability education sessions, help lead our capability enablement process and technical road mapping and ensure alignment with overall client vision and KPIs ● Participated in ongoing company initiatives aimed at improving culture, diversity and inclusion. ● Worked with cross functional teams including Account Management, Creative, Strategy (Brand and Digital), Marketing Operations, IT, Experience Design, Architecture, Development, QA, Analytics/Insights and a variety of client and vendor teams ● Implemented a product approach to managing functionality and UI innovation for our largest client ● Coordinated PMO continuous improvement initiatives Director Business Analysis ▪ 2014 – 2020 Leo Burnett ▪ Chicago, IL Led a team of 10 business analysts and product managers, worked on complex client projects and had responsibility for the digital process ● Provided leadership, direction and quality standards for the team and our deliverables ● Led analysis on the replatforming of 10 websites that transitioned to Adobe Experience Platform from HTML5 resulting in a standardized platform with a reusable catalog of 80+ components ● Created a framework and analysis to launch a loyalty program that registered over 2mm users ● Re-engineered our digital process and deliverables to better align to agile methodologies and documentation create and shared within collaborative workspaces ● Led daily standups/scrum ● Implemented a knowledge sharing portal on Confluence ● Provided mentoring and career counseling for all team members Manager Business Analysis ▪ 2010 – 2014 Leo Burnett ▪ Chicago, IL Managed a small group of business analysts and worked on client and internal digital projects ● Created documentation standards, a template library and conducted training for business analysis team ● Led onboarding and training for digital new hires ● Coordinated dependency meetings for ecosystem partners ● Provided mentoring and career counseling for direct reports ● Executed complex omnichannel marketing programs and projects Senior Business Analyst ▪ 2008 – 2010 Leo Burnett ▪ Chicago, IL Worked on complex digital database marketing programs for a variety of agency clients ● Elicited requirements and conducted reviews with clients, internal stakeholders and business partner network ● Performed gap analysis and requirements analysis ● Created BRD, Functional Specifications, annotated prototypes ● Participated in the full project lifecycle embedded in a cross functional team of clients, developers, creatives, strategists, project managers, account managers , quality assurance ● Led defect resolution calls determining if requirements were met, needed to be addressed or were able to be deferred. ● Implemented a custom solution for site registrations and identity management integrating with Lexis-Nexis Senior Business Analyst ▪ 2006 - 2008 Schawk Worldwide ▪ Chicago, IL Notable projects included: implementation of Qlikview BI tool and SharePoint knowledge management system, re-platforming of a custom enterprise workflow, managing enhancement for data warehousing solution. ● Elicited and managed requirements process utilizing a variety of techniques ● Managed change control request process ● Created and validated QA scripts ● Standardized language across enterprise for global data capture ● Provided data mapping between legacy and new systems ● Created training materials and conducted end user training at various offices across the US ● Created and distributed reporting for major client groups ● Wrote SQL scripts within Qlikview for ETL from financial and enterprise systems ● Served as Qlikview Business Intelligence subject matter expert Project Manager/Business Analyst ▪ 2004 - 2006 Accenture ▪ Chicago, IL Notable projects included: implementations of Ariba procurement software, SAP (security roles and permissions), CRM tools, Shared Service Organization (SSO) 1-800 Number with IVR, and creation of SSO quality and recognition programs. ● Elicited and managed requirements process utilizing a variety of techniques ● Architected, documented, designed and implemented business processes ● Created scripts and coordinated UAT for system implementations ● Designed and executed classroom and virtual training ● Provided impact analysis for impacted roles and stakeholders ● Designed a quality program based on the principles of Lean Processing/Six Sigma utilizing a balance scorecard, actionable metrics and process controls. Education and Certification National Louis University, BA Business Administration (2004) Villanova University, Six Sigma Green Belt (2006) Scrum Alliance, Certified Scrum Master (2017) Scaled Agile Framework, Certified (2020) Affiliations ▪ International Institute of Business Analysts ▪ American Society for Quality ▪ Association of International Product Marketing and Management ▪ Business Architecture Guild ▪ Project Management Institute