Jeff Hough

Jeff Hough Contact > > T:- E:- Professional Experience Marketing Specialist Chief Content Officer | Crazy Penguin Media Oct. 2016 - Present • Develop & deploy digital marketing campaigns for customers: • Monthly Social Media posts & advertisements. • Blogging Calendars & Strategies (Keyword research, writing, posting). • Video Production (Facebook Live events & YouTube Videos). • Produce & Deliver Podcasts. • Develop and Deliver email marketing campaigns. • Design & Develop websites. • Provide monthly analytical reports on web traffic and ad conversion rates. • Create Logo’s & Web Graphics • Design Posters, Flyers & other print work. • Guest lecturer for ISU College of Business on Internet marketing/analytics. • Write weekly newspaper column that is carried in five newspapers. Director | Southern Idaho Economic Development, Feb. 2015 - Sept. 2016 • Produced Economic Development proposals for submission to relocating business for regional group (3 Counties & 10 Cities). • Plan and Put on Annual Conference. • Plan and Put on Quarterly regional meetings. • Develop & executed new social media strategy & website design. • Develop relationships with local, regional and state officials to further the economic development efforts of the region. • Oversee production of marketing videos & marketing materials. Director | Workforce Training, Idaho State University (ISU) Nov. 2012 - Feb. 2015 Manage 12 person full-time staff and 4 marketing minions (interns). • Generate revenue in excess of $560,000 annually. • Direct and grow online marketing through social media, blogs, webinars and email, doubling web traffic and student enrollment. • Lead the development of video training projects for internal/external clients. • Oversee the development and distribution of Workforce Training & New Knowledge Adventure catalogs, with over 100,000 copies distributed annually. • Create and deliver corporate leadership training programs. Business Consultant | Workforce Training, ISU Nov. 2008 - Nov. 2012 • Designed and facilitated more than 50 training sessions for corporate and community clients, delivered in person and virtually since 2007. • Developed and produced a monthly chamber webinar program, which grew from seven to 75 attendees in over 20 states. • Created first Workforce Training email marketing campaign. Jeff Hough Marketing Specialist Professional Experience Contact > > T:- E:- • • Workforce Training, cont... • Created and maintained Workforce Training blog, YouTube and Social Media. • Developed online Educator Technology Integration (ETI) program, generating over $160,000 in revenue in the first year and serving over 4,000 students. Sales Manager | Toolbox Software February 2007 - Nov. 2007 • Outside sales for custom software applications and websites. • Designed websites for clients. • Provided search engine optimization (SEO) services for clients. Marketing Skills • • • • • • • • SEO - Proficient in website & competitor analysis, keyword research and on-page optimization. Social Media Advertising - Produced and deployed Facebook & Google Adwords campaigns. Email Marketing - Created & deployed automated email responders and drip campaigns. Graphic Design - Created full page ads, programs, menus and logos. Content Creation - Authored over 100 articles published in blogs, newspapers and white papers. Video Production - Wrote, produced, presented and edited videos for YouTube and educational classes. Leadership - Managed 12 person department, 5 person sales team and coached high school varsity basketball. Speaking - presented Nationally at the DOL Susan Harwood Conference, Keynote speaker, corporate trainer and Adjunct Professor at ISU College of Business. Education Bachelor of Arts Idaho State University Major - Finance 1993 Masters Degree Idaho State University Athletic Administration In Progress Inbound Marketing Certified HubSpot |- Software Skills & Outside Interests • • • • • Web Design Basic HTML Ability Writing - online & print Team Building Creative Collaboration • • • • • Backpacking Cooking Mountain Climbing Mountain Biking Coaching Basketball