JEANNIE DOUGHERTY-|- Portfolio: https://jeanniemariamarketing.com
ATTRIBUTES
ACADEMIC DEVELOPMENT
Bachelor of Arts in Advertising January 2001
San Francisco State University
PROFESSIONAL EXPERIENCE
Content Manager / Marketing Copywriter November 2017 - Current
JM Copywriting, Remote
With over 20 years of marketing experience and a specialization in brand marketing, content curation, social media, and strategy I am passionate about the digital and social media landscape and elevating brands to effectively grow user engagement, build brand loyalty, and ultimately drive sales and revenue. I am well versed in both online and traditional marketing with extensive experience creating, managing, implementing, and measuring effective media.
I also have a demonstrated history of managing and producing marketing material and campaigns for multiple channels: print, digital, mobile, social, and search. Work includes marketing and communication plans, marketing and social calendars, strategy, social media planning and execution, reputation management, SEO optimized content, landing pages, webpages, content curation, and analytic reporting.
Over the last two years I have taken my work into the realm of contracting inside the industries of healthcare, tech, finance and real estate. I consider myself a Jill-of-All-Trades with the hands on experience to conceptualize, strategize, and create successful marketing campaigns. I also have hands on experience with SEO, SEM, Google Analytics, Google AdWords, Facebook Ads, Hootsuite, HTML, UX, Wordpress, Sharepoint, Wix, and Adobe Creative Suite.
Clients have included: AMN Healthcare, Hospital Portal, Microsoft, Schwab, Jack Morton Worldwide, Swirl, Kimpton Hotels, and INC.
Regional Marketing Manager October 2016 – November 2017
Providence St. Joseph Heritage Healthcare, Santa Rosa, CA
Managed development of a new statewide website to move from a current state of brochure-ware to a funnel for patient acquisition (entailed a merge of 9 websites and 64 departments and the creation of over 700 pages of original content)
Partnered with key medical group leaders, physicians, and executive leadership to produce marketing material for multiple channels (print, display, direct mail, web, social, and search) based on key messaging and brand guidelines. Increased clinic traffic on average by 20% per campaign with a CPL below industry standards.
Managed all marketing agencies, vendors and contractors, and brought many projects (social media, creative concept, content writing, etc.) in-house eliminating unnecessary agency fees.
Senior Associate Corporate Communications and Marketing October 2014 – October 2016
Alameda Health System, Oakland, CA
Supported all clinical and institutional activities by developing strategic communication programs that included the design, development and management of a new intranet website. Communication plans ranged from crisis communication to the new Medi-Cal 2020 Waiver to population health.
Brought web content management and social media in-house. A cost savings of $150K per year.
Partnered with key stakeholders in the development of GTM marketing campaigns to support various locations, services and institutional activities.
Grew social media through internal and external campaigns, partnerships with stakeholders, and the development of a brand ambassador team. Increased impressions and engagement by over 200%.
Tracked digital conversion rates and made improvements to the systems nine websites, increasing traffic by 10%.
Content Manager / Marketing Copywriter October 2013 – September 2014
JM Copywriting (Self-Employed), San Francisco, CA
Worked as a freelance contractor for such clients as Microsoft, Schwab, Jack Morton Worldwide, Swirl, Kimpton Hotels and INC. Developed marketing collateral, wrote and edited case studies, video scripts, brochures, whitepapers, landing pages, blogs and email copy.
Web Content Manager August 2012– October 2014 August 2012 – October 2013
Keas, San Francisco, CA
Managed content for a health app with 100,000+ users for use on web and mobile (B2B and B2C).
Created, implemented and managed customized communication cascades for clients of the health app which included in-game content, marketing collateral, email, mobile push, and pop-up notifications. Implemented the use of a customer profile in the creation of communication cascades.
Worked with the design team to develop, test and optimize UX and UI design.
Developed, tested, and optimized email marketing messaging.
Managed a team of 10+ content contributors.
Marketing Copywriter July 2011– July 2012 July 2011– July 2012
Patelco Credit Union, Pleasanton, CA
Partnered with marketing team on concept and development of various marketing campaigns.
Wrote content for web, search, print, and social.
Marketing Assistant September 2010 – July 2011
Union Bank, San Francisco, CA
Partnered with marketing agency on the development of marketing campaigns.
Wrote and edited content and assisted in design review.
Researched target demographic and identified key messaging.
Coordinator / Assistant April 2007 – August 2010
Catholic Healthcare West (Dignity Health), San Francisco, CA
Conducted research on patient satisfaction.
Reviewed and edited target population reports.
Managed executive schedules: meetings, conferences, and travel, as well as assisted with annual conference management: collateral, PowerPoint presentations, and event logistics.
SPECIALIZED SKILLS
Basecamp, Gather Content, communication plans/strategies, content development, design, digital marketing, Google AdWords, Google Analytics, HTML, integrated/multi-media marketing plans, paid search, reputation management, social media (Facebook, Twitter, LinkedIn), SEM, SEO, SharePoint, strategy, UX/UI, WordPress
Proficient in Microsoft Office (Excel, PowerPoint, Word, Works, Access, Publisher, and Outlook)
Intermediate skillset with Adobe Creative Suite: Photoshop, Illustrator, and InDesign
